Boutique Fitness Marketing Podcast

I'm closing the season by discussing websites on the final episode of season two of the Boutique Fitness Marketing Podcast. This is my favorite topic (of course!), and I wanted to ensure you all know how to work with my web design agency Pixality Design and me. For this episode, I'm welcoming Pixality Design's project manager, Liz Strong, to the show! Liz has worked for me for over six years and is the one who keeps all the admin things and file organization running smoothly so I can focus on client projects. She's the absolute best and is a big reason Pixality continues to operate as well as it does. Here's a quick rundown of what we covered on how I work with clients: How Connie got into working in the boutique fitness industry. How does Pixality work with clients? What are your most popular services? Fast Fit: 10 pages, 2 weeks Fresh Fit: phased launch for new studios Why I like Squarespace for studio owners What is it like for a studio owner to work with Pixality? What does the journey look like from the initial inquiry to the finished project? What are some of the most common challenges studio owners face when creating a new website? How do you help them overcome those challenges? What other things can Pixality do to help studios outside the core website design services? What's something clients might not realize about the amount of work or thought that goes into creating their website? Why should someone work with Pixality over other web designers? Connect with Pixality Design https://pixalitydesign.com/ https://www.instagram.com/pixalitydesign/

On this episode of the Boutique Fitness Marketing show, we're talking about email marketing trends for studios in 2025—what's in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses. Today's guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that's helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive. We chat about the strategies that are working now, tools to simplify your marketing efforts, and even a few trends on the horizon that every studio owner should keep an eye on. You're in the right place if you have a hunch that you could tap into more with email and texting. A little bit about Catalina: Catalina's unique background spans financial services, boutique fitness, and marketing strategy, giving her an unmatched perspective on what it takes to succeed in this industry. Here's a quick rundown of what we covered on email marketing trends: How Catalina found herself working with fitness studio owners What are the most prominent trends she's seeing in email marketing for boutique fitness studios in 2025? What tactics are "out"? Are any specific subject lines or types of content (e.g., promotions, success stories, studio updates) performing particularly well? How are studios using texting along with email? What are some of her favorite tech tools that help make this happen? What does Catalina think boutique fitness studio owners are not doing enough with their email marketing? What trends in the broader fitness and wellness industry should studio owners keep an eye on for their marketing in the next one to three years? What's a straightforward tactic a studio could implement today to see a quick win with their email campaigns? Connect with Catalina Telomereconsulting.com instagram.com/telomereconsulting

On this episode of The Boutique Fitness Marketing Podcast, we're diving into what's trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it's time for a change. Today's guest is Nick Hale, CEO and co-founder of fitDEGREE, a scheduling platform designed for class-based fitness businesses. If you've ever felt overwhelmed by choosing the right studio scheduling software – which I think every studio owner can relate to – this episode is for you. A little bit about Nick: As the CEO and co-founder of fitDEGREE, Nick leads a platform that simplifies scheduling and payments for class-based fitness businesses. His day-to-day focus is on making customer interactions seamless and stress-free, ensuring that fitDEGREE is the easiest part of a client's day. In addition to optimizing the customer experience, Nick oversees the company's financial operations, always working to keep the business running smoothly in the background. Here's a quick rundown of what we covered on studio scheduling software: How did Nick end up in the fitness industry, specifically the software side of it? What trends is Nick seeing in scheduling software for fitness studios? Are there features or innovations that are becoming must-haves? How can studio owners assess whether their current software is still the right fit or if it's time to make a change? When evaluating scheduling software, what key factors should studio owners consider to ensure it aligns with their business goals? Regarding functionality, are there any specific features Nick believes every scheduling software should have for class-based fitness businesses? What common mistakes do studio owners make when selecting scheduling software, and how can they avoid them? What are Nick's top tips for ensuring a smooth and stress-free transition for studio owners switching to a new platform? Since Nick owns scheduling software, what's the status of the FTC's Negative Option Rule? Connect with Nick Instagram: https://www.instagram.com/fitdegree/ TikTok: https://www.tiktok.com/@_fitdegree Email: [email protected] Other resources mentioned in this episode FTC's Click to Cancel FTC's Click to Cancel

Great marketing doesn't always come from branding, social media or SEO—it starts with how you treat your customers. In this episode, we're diving into why customer support is an excellent marketing strategy you might be overlooking and how you can use it to build loyalty, boost retention, and attract more members to your studio. Our guests are Chris Stevenson and Marisa Hoff, owners of The Empower Group. Together, Chris and Marisa own and operate an award-winning health club, and they help others do the same. A little bit about Chris and Marisa: Chris Stevenson, a former Power Ranger stuntman, and Marisa Hoff, an elementary school teacher, both found their calling in the health and wellness industry over two decades ago. Together, they owned and operated an award-winning health club that thrived on an unparalleled member experience driven by proper staffing, systematic operations, and world-class leadership. Since 2014, Chris and Marisa have been empowering small businesses, parks and recreation organizations, and audiences with the firsthand insights they gained. Here's a quick rundown of what we covered on customer experience competitive edge: Chris and Maria's background running a health club. What was the 'aha' moment when they realized member experience was the foundation of their club's success? How can studio owners create a culture of care that their team genuinely embraces? What are some key components of a system supporting excellent customer service? What's a common mistake they see studios making regarding customer care, and how can they fix it? What simple but effective ways can studio owners elevate customer support today? What's one piece of advice you'd give to studio owners who want to turn their clients into their biggest brand advocates? Connect with Chris and Marisa www.tegfirm.com linkedin.com/company/theempowergroup @the_empower_group Other resources mentioned in this episode VideoAsk - tool to guide clients through creating video reviews

In this episode of the Boutique Fitness Marketing Podcast, we're diving into how to support your studio manager and set them—and your business—up for success. Our guest is the incredible Staci Alden, a consultant and strategic planner dedicated to helping fitness managers and studio operators elevate their teams, programs, and systems. If you're ready to empower your studio manager, boost your team's communication, and make your studio run like a dream, you're in for a treat. A little bit about Staci: Staci brings a wealth of experience to everything she does and has worked with everyone, from large luxury health clubs to small boutique studios. She's designed world-class studios on tight budgets, launched signature formats, and created turnkey solutions to streamline operations and enhance customer experiences. Here's a quick rundown of what we covered in this episode on supporting your studio managers: What is Staci currently doing in the fitness industry? The most prominent challenges fitness studio managers face and how owners can better support them. What role do studio managers usually play in client marketing, sales and retention? Are they mainly focused on day-to-day operations, or do they have a significant role in those marketing and sales processes? What are some best practices for ensuring the owner, welcome desk team and instructors stay aligned with current marketing campaigns? What are the most common weaknesses Staci sees with schedules and programming? What suggestions does Staci have to improve these weaknesses? What advice would Staci give to owners who want to empower their managers to take more ownership of the studio's success? What gets overlooked most often when it comes to the manager-owner relationship? Connect with Staci Website/Newsletter: https://www.stacialden.com/ Schedule a FREE Fitness Program Strategy Meeting: https://calendly.com/alden-staci/30min LinkedIn: https://www.linkedin.com/in/staci-alden-ab2ab535/ Instagram: https://www.instagram.com/stacialdengf/