<description>&lt;p&gt;Just a reminder, it’s the last month to jump in as a monthly paid member to &lt;strong&gt;Sparkle on Substack.&lt;/strong&gt; It’s currently £11 a month or £95 for the year. &lt;/p&gt;&lt;p&gt;On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That’s a jump from USD $124 to $189 or you can lock in monthly at USD$14. &lt;/p&gt;&lt;p&gt;If your a current member your price will always stay the same. &lt;/p&gt;&lt;p&gt;&lt;p&gt;✨&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Help &lt;/strong&gt;&lt;a target="_blank" href="https://substack.com/profile/8820741-lucy-werner"&gt;&lt;strong&gt;Lucy Werner&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; meet her goal of reaching 500 paid members and upgrade to her membership with this &lt;/strong&gt;&lt;a target="_blank" href="https://hypeyourself.substack.com/52e9d53d"&gt;&lt;strong&gt;special 30 day free trial. &lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;em&gt;"And even before I turned on Substack, I'd written about 100 articles on medium just to practice. So I kind of had the, you can actually, if you scroll back to my early medium articles, the headlines and the content are horrendous because I kind of just use that as my public draft notebook. We didn't have an audience there, so it didn't matter."&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://substack.com/profile/8820741-lucy-werner"&gt;Lucy Werner&lt;/a&gt; &lt;/p&gt;&lt;/p&gt;&lt;p&gt;Want audio only? &lt;/p&gt;&lt;p&gt;It’s here;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;AI Timestamped Overview &lt;/p&gt;&lt;p&gt;00:00 Transitioned from agency owner to teaching DIY PR.&lt;/p&gt;&lt;p&gt;03:54 Starting paid subscriptions is challenging but essential.&lt;/p&gt;&lt;p&gt;08:17 Needed time to join membership; later invested.&lt;/p&gt;&lt;p&gt;11:06 Unusual growth pattern influenced by pricing adjustments.&lt;/p&gt;&lt;p&gt;14:24 Volume strategy balances lower price with higher subscribers.&lt;/p&gt;&lt;p&gt;19:31 Adjusted pricing due to audience preferences and data.&lt;/p&gt;&lt;p&gt;21:07 Incredible story shared, emphasizes audience value clarity.&lt;/p&gt;&lt;p&gt;23:35 Lucy's genuine journey is highly relatable and human.&lt;/p&gt;&lt;p&gt;26:57 Networking in community fosters diverse support and learning.&lt;/p&gt;&lt;p&gt;33:34 Reached over 40,000 people, enjoyed the process.&lt;/p&gt;&lt;p&gt;35:35 Substack endorsement could've boosted book's popularity.&lt;/p&gt;&lt;p&gt;37:08 Always carry and promote your book creatively.&lt;/p&gt;&lt;p&gt;40:44 Contemplating final project launch before year's end.&lt;/p&gt;&lt;p&gt;44:25 Improving base tier to spur organic growth.&lt;/p&gt;&lt;p&gt;48:17 Expert: B2B data analysis and editorial skills combined.&lt;/p&gt;&lt;p&gt;49:56 We're all in service, evolving together constantly.&lt;/p&gt;&lt;p&gt;54:13 Never drastically reduce prices; honour initial supporters.&lt;/p&gt;&lt;p&gt;57:44 Join workshops to learn and grow your business.&lt;/p&gt;&lt;p&gt;&lt;p&gt;How Data Analysis with &lt;a target="_blank" href="https://substack.com/profile/7562263-amanda-b-hinton"&gt;Amanda B. Hinton&lt;/a&gt; Altered My Subscription Pricing: "The data audit was super, super clear that there was a sweet spot where my audience were coming in and the pricing of 20 pounds a month and 150 was way outside of that. So I decided to bring it down."&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://substack.com/profile/8820741-lucy-werner"&gt;Lucy Werner&lt;/a&gt; &lt;/p&gt;&lt;/p&gt;&lt;p&gt;Watch on YouTube &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Find and follow Lucy online&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://www.instagram.com/lucywernerpr"&gt;https://www.instagram.com/lucywernerpr &lt;/a&gt;&lt;/p&gt; &lt;br/&gt;&lt;br/&gt;This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit &lt;a href="https://sparkleon.substack.com/subscribe?utm_medium=podcast&amp;#38;utm_campaign=CTA_2"&gt;sparkleon.substack.com/subscribe&lt;/a&gt;</description>

Sparkle on Substack

Claire Venus

Subscriber Retention on Substack with Lucy Werner

OCT 20, 202458 MIN
Sparkle on Substack

Subscriber Retention on Substack with Lucy Werner

OCT 20, 202458 MIN

Description

<p>Just a reminder, it’s the last month to jump in as a monthly paid member to <strong>Sparkle on Substack.</strong> It’s currently £11 a month or £95 for the year. </p><p>On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That’s a jump from USD $124 to $189 or you can lock in monthly at USD$14. </p><p>If your a current member your price will always stay the same. </p><p><p>✨</p></p><p><strong>Help </strong><a target="_blank" href="https://substack.com/profile/8820741-lucy-werner"><strong>Lucy Werner</strong></a><strong> meet her goal of reaching 500 paid members and upgrade to her membership with this </strong><a target="_blank" href="https://hypeyourself.substack.com/52e9d53d"><strong>special 30 day free trial. </strong></a></p><p><p><em>"And even before I turned on Substack, I'd written about 100 articles on medium just to practice. So I kind of had the, you can actually, if you scroll back to my early medium articles, the headlines and the content are horrendous because I kind of just use that as my public draft notebook. We didn't have an audience there, so it didn't matter."</em></p><p><a target="_blank" href="https://substack.com/profile/8820741-lucy-werner">Lucy Werner</a> </p></p><p>Want audio only? </p><p>It’s here;</p><p></p><p>AI Timestamped Overview </p><p>00:00 Transitioned from agency owner to teaching DIY PR.</p><p>03:54 Starting paid subscriptions is challenging but essential.</p><p>08:17 Needed time to join membership; later invested.</p><p>11:06 Unusual growth pattern influenced by pricing adjustments.</p><p>14:24 Volume strategy balances lower price with higher subscribers.</p><p>19:31 Adjusted pricing due to audience preferences and data.</p><p>21:07 Incredible story shared, emphasizes audience value clarity.</p><p>23:35 Lucy's genuine journey is highly relatable and human.</p><p>26:57 Networking in community fosters diverse support and learning.</p><p>33:34 Reached over 40,000 people, enjoyed the process.</p><p>35:35 Substack endorsement could've boosted book's popularity.</p><p>37:08 Always carry and promote your book creatively.</p><p>40:44 Contemplating final project launch before year's end.</p><p>44:25 Improving base tier to spur organic growth.</p><p>48:17 Expert: B2B data analysis and editorial skills combined.</p><p>49:56 We're all in service, evolving together constantly.</p><p>54:13 Never drastically reduce prices; honour initial supporters.</p><p>57:44 Join workshops to learn and grow your business.</p><p><p>How Data Analysis with <a target="_blank" href="https://substack.com/profile/7562263-amanda-b-hinton">Amanda B. Hinton</a> Altered My Subscription Pricing: "The data audit was super, super clear that there was a sweet spot where my audience were coming in and the pricing of 20 pounds a month and 150 was way outside of that. So I decided to bring it down."</p><p><a target="_blank" href="https://substack.com/profile/8820741-lucy-werner">Lucy Werner</a> </p></p><p>Watch on YouTube </p><p><strong>Find and follow Lucy online</strong></p><p><a target="_blank" href="https://www.instagram.com/lucywernerpr">https://www.instagram.com/lucywernerpr </a></p> <br/><br/>This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://sparkleon.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">sparkleon.substack.com/subscribe</a>