<description>&lt;p&gt;In this episode of &amp;#39;Beauty and the Science&amp;#39;, host Larissa and guest Patricia Moock, a sustainability expert and founder of 4L Impact Strategies, discuss the Green Claims Directive and its impact on personal care companies and consumers. &lt;/p&gt;
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&lt;p&gt;They delve into Patricia&amp;#39;s journey towards sustainability, the purpose and significance of the Green Claims Directive, the role of marketing in promoting sustainable practices, and how companies can prepare for the directive&amp;#39;s implementation. &lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;The conversation sheds light on the crucial need for greater transparency and refinement in ecological claims in the personal care industry.&lt;/p&gt;
</description>

In this episode of &#39;Beauty and the Science&#39;, host Larissa and guest Patricia Moock, a sustainability expert and founder of 4L Impact Strategies, discuss the Green Claims Directive and its impact on personal care companies and consumers. 
 
They delve into Patricia&#39;s journey towards sustainability, the purpose and significance of the Green Claims Directive, the role of marketing in promoting sustainable practices, and how companies can prepare for the directive&#39;s implementation. 
 
The conversation sheds light on the crucial need for greater transparency and refinement in ecological claims in the personal care industry.

Beauty & the Science

Dissecting the Green Claims Directive: Impact on Personal Care Companies & Consumers

Dissecting the Green Claims Directive: Impact on Personal Care Companies & Consumers

Description