Podcast Pulse

If you're starting a podcast in 2024, you don't need to start a video podcast. Instead, I recommend you start with an audio podcast.Why? Getting started with audio is simple: a microphone and a phone, tablet, or laptop are all you need. Conversely, video requires a lot of equipment (DSLR camera, lighting, capture card, mixer, microphone, computer). Doing all of that setup is a distraction from what you should be focusing on when you're starting a podcast, which is answering the question: "Can I create compelling content that attracts an audience week after week or episode after episode?" Transistor makes it easy to start a podcast. Read our guide:https://transistor.fm/how-to-start-a-podcast/?via=industry-news

Video is having its moment right now, but I think that most new podcasters should start with an audio podcast.In the beginning, a new podcaster needs to find their voice, practice, and learn what makes an episode compelling. Video adds a whole layer of production complexity that distracts from that aim.Plus, appearing on video adds a lot of pressure to worry about your appearance. With audio, you can just hit record and focus on your content.Read the full blog post

In this episode, Justin Jackson (Transistor) and Matt Stauffer (The Laravel Podcast with Taylor Otwell) discuss strategies for podcast growth. Justin shared a variety of marketing tactics to help Matt grow his podcast audience.I. Setting the Stage: Introducing Matt Stauffer and the Laravel PodcastIn the first part of our conversation, we introduced Matt Stauffer, co-owner of Titan and host of the Laravel Podcast. Matt shared his background and the success of the Laravel Podcast, which has gained a dedicated following over the years. We explored the potential for growth with the Laravel community and the opportunities to leverage their existing social followings.II. The Power of High-Profile Guests and Engaging Episode TitlesOne key takeaway from our discussion was the impact of high-profile guests on podcast growth. Matt and Justin discussed the episode featuring Taylor Otwell, the creator of Laravel, which became their most popular episode. Justin stressed the importance of including the name of influential guests in the episode titles.III. Optimizing Podcast Packaging and MetadataNext, we delved into the significance of podcast packaging and metadata in increasing discoverability. Justin explained the benefits of including faces in episode artwork, as faces tend to convert better and improve search engine optimization (SEO). We discussed the concept of "people tags" in podcast RSS feeds, which allow for better organization and searchability of episodes featuring specific individuals.IV. Leveraging Social Media and CrowdsourcingTo expand your podcast's reach, social media can be a powerful tool. Matt and Justin explored various social media platforms, such as Instagram Reels, TikTok, and YouTube Shorts, and how creating short video snippets and compelling trailers can attract new listeners. They also discussed the value of harnessing your existing community and encouraging them to share your podcast with their network, creating a word-of-mouth effect.V. Recognizing Your Community and Fostering RelationshipsMatt shared his desire to maintain the authenticity of the podcast and avoid turning it into a sales pitch. Justin emphasized the importance of recognizing and appreciating your community, whether through personal shoutouts at the end of episodes or involving listeners in creating video clips and promos. By nurturing these relationships, podcasters can build goodwill and encourage further engagement.I'm curious what you think!Leave me a video or audio message hereWatch and leave a comment on YouTubeConnect with me on:💼 LinkedIn🐘 Mastodon🧵 Threads🐦 TwitterLinks and sources:The Laravel PodcastMatt Stauffer (Twitter)Taylor Otwell (Twitter) Transistor Podcast Hosting sponsored this episode. They're the best place to host multiple podcasts all in one place. Get 14 days free.

In 2020, when podcasting was at its peak boom, Spotify signed a three-year exclusivity deal with Joe Rogan, thought to be worth $200 million.That deal expires sometime near the end of 2023, and Spotify's CEO, Daniel Ek, is under pressure.In her piece for the Verge, Ariel Shapiro says: "Rogan is still the best bet the company has ever made. He remains the top podcaster in the world, and it’s not close."But on the other hand, Daniel Ek is under a lot of pressure to pull back Spotify's investment in podcasting. During Spotify's April earnings call, the CEO admitted he'd overpaid and over-spent on podcasts. At that time, they also reported a net loss of $248 million and admitted the podcasting business wasn't yet profitable.That said, it's very likely that Spotify wants to renew its deal with Joe Rogan.In her article, Ariel Shapiro comments:"If he walks or (less likely) if Spotify chose not to renew, it would be another massive blow to the company’s podcasting editorial operation."Another interesting question is whether or not there's another platform with the desire and financial capacity to license the Joe Rogan Experience.For example, I believe it's unlikely that Apple Podcasts would make a deal; I don't think they have the temperament to work with Rogan. Plus, they've invested little in producing or licensing podcast content in-house: Bloomberg reports they've only spent about $10 million.I believe there are only three contenders that might be interested: SiriusXM, Amazon, and YouTube.First up, SiriusXM. They've made huge investments in personalities before—look at Howard Stern's massive deal. But would they stretch their budget even further for Rogan? It's possible but seems unlikely.Then we have Amazon. With deep pockets and a growing interest in podcasting demonstrated by their acquisition of Wondery, they could be serious contenders if they double down on their audio investments.And lastly, YouTube. Rogan's clips thrive on the platform, and while they haven't paid for exclusivity in the past, the potential ad revenue for both parties could be too tempting to ignore.I'm skeptical that any of these platforms are as eager to spend hundreds of millions of dollars securing Joe Rogan. These big players jumped into podcasting because it was the hot new thing; and after Spotify's splashy $1 billion dollar investment, there was a lot of pressure to follow suit.But now Spotify seems to be hitting the brakes, and now we're seeing other companies pull back their investment as well.In her article, Shapiro also mentions that Rogan could return to being independent. I know other analysts who disagree with me, but I think that would mean far less money than he's getting from Spotify. My bet: Joe Rogan wants to stay with Spotify, and CEO Daniel Ek wants to keep him.I'm curious what you think!Leave me a video or audio message hereLeave a comment on YouTubeConnect with me on:💼 LinkedIn🐘 Mastodon🧵 Threads🐦 TwitterLinks and sources:The Verge: Joe Rogan's Big DecisionNew York Magazine: Why did Spotify pay so much for Joe Rogan's podcast?The Verge: Spotify promises not to 'overpay' for podcastsWSJ: YouTube tees up big talentAndrew Wilkinson: Joe Rogan got ripped offThe Verge: Amazon buys Wondery9to5Mac: Apple's investments in podcast productionAP: SiriusXM, Howard Stern sign five-year contract extension Transistor Podcast Hosting sponsored this episode. They're the best place to host multiple podcasts all in one place. Get 14 days free.

There's no shortage of podcast-listening apps for Android and iOS users. But have you ever wondered which app listeners use most? Let's dive into the data and find out.Podcast hosting companies have the unique advantage of tracking listener data. Every time a podcast episode is downloaded, it's tagged to a specific application, giving us insights into user preferences.The Data from Transistor:At Transistor, the data reveals some interesting trends:Apple Podcasts dominates the scene with a whopping 51.7% market share.Spotify follows closely in second place, holding 27.8% of the market.Google Podcasts, despite its impending shutdown by Google, still manages to secure 2.1% of all downloads.Overcast, an iOS-exclusive app developed by a single individual, impressively captures 1.6%.Castbox and Pocket Casts come in at 1.4% and 1% respectively, with Podcast Addict trailing slightly at 0.8%.Buzzsprout's Insights:Over at Buzzsprout, the trends are somewhat similar, albeit with slightly different percentages:Apple Podcasts remains the leader with 44.4%.Spotify holds 28.6%.Google Podcasts has a slightly higher share here at 3.5%.Castbox and the older Apple iTunes player both have 2%.Amazon Music and Overcast hover just below 1% at 1.6% and 0.9% respectively.Why Does This Matter?The battle for podcast market share is intense. Platforms like Apple Podcasts, Spotify, and Google are all vying for the top spot. Apple, with its 2 billion active devices, has a significant advantage. Meanwhile, Spotify, a major competitor in the music industry, is heavily investing in podcasts to boost its user base.However, the real game-changer might be Google's pivoting from Google Podcasts to YouTube Music. While Google Podcasts only holds a 2-3% market share, YouTube boasts a staggering 2.7 billion active users. Many podcasters are already uploading video content to YouTube, and studies suggest that it might be the top platform for podcast consumption. In fact, research from The Morning Consult and Cumulus Media indicates a strong preference for YouTube over other platforms.As Google transitions from Google Podcasts to YouTube Music, it will be intriguing to see if they can capture a larger share of the podcast market. YouTube's plans to integrate traditional podcast RSS feeds into YouTube Music could further shake up the rankings.In Conclusion:The podcasting world is ever-evolving, and it's fascinating to see how different platforms stack up against each other. Whether you're a fan of Apple, Spotify, or even the underrated Pocket Casts, there's no denying the impact of these platforms on the podcasting landscape.I'm curious what you think!Leave me a video or audio message hereLeave a comment on YouTubeConnect with me on:💼 LinkedIn🐘 Mastodon🧵 Threads🐦 TwitterLinks and sources:Transistor's list of popular podcasting appsBuzzsprout stats on popular podcast appsApple Podcast SubscriptionsApple surpasses 2 billion active devicesMorning Consult StudyCumulus Media and Signal Hill StudyColeman Insights StudyYouTube's podcasting popularity surpasses Spotify and AppleYouTube Active UsersYouTube Music Users Transistor Podcast Hosting sponsored this episode. They're the best place to host multiple podcasts all in one place. Get 14 days free.