In this episode of The Parlor Room podcast, host Chris Linnane sits down with Harvard Business School Professor Nancy Koehn, an expert in crisis leadership, to discuss how crisis brings out extraordinary leadership, highlighting key characteristics like self-awareness, emotional intelligence, ambition, and courage. They explore how empathy inspires and motivates, emphasizing that great leadership comes in all shapes and sizes.<h3> </h3><h3>GUEST</h3> <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6493&amp;view=research-summary">Nancy Koehn</a>, Baker Foundation Professor, James E. Robison Professor of Business Administration <h3> </h3><h3>RESOURCES</h3> HBS Online’s interactive lesson with Professor Nancy Koehn (https://hbs.me/yck58wv9) Koehn’s latest book, Forged in Crisis (https://hbs.me/49ksds8w) Related HBS Online blog posts: <ul>
<li>Authentic Leadership: What It Is &amp; Why It's Important (https://hbs.me/3azfem54)</li>
<li>Leadership vs. Management: What’s the Difference? (https://hbs.me/sm8uuc5f)</li>
<li>5 Characteristics of a Courageous Leader (https://hbs.me/5bfmkc9y)</li>
<li>3 Examples of Courageous Leaders &amp; Lessons You Can Learn From Them (https://hbs.me/3rkh75u4)</li>
<li>Leadership Under Pressure: 3 Strategies for Keeping Calm During a Crisis (https://hbs.me/y77z49ev)</li>
</ul> Watch on Youtube: https://hbs.me/ycxxw6pk

<description>In this episode of The Parlor Room podcast, host Chris Linnane sits down with Harvard Business School Professor Nancy Koehn, an expert in crisis leadership, to discuss how crisis brings out extraordinary leadership, highlighting key characteristics like self-awareness, emotional intelligence, ambition, and courage. They explore how empathy inspires and motivates, emphasizing that great leadership comes in all shapes and sizes.

GUEST

Nancy Koehn, Baker Foundation Professor, James E. Robison Professor of Business Administration 

RESOURCES

HBS Online’s interactive lesson with Professor Nancy Koehn (https://hbs.me/yck58wv9)

Koehn’s latest book, Forged in Crisis (https://hbs.me/49ksds8w)

Related HBS Online blog posts:


Authentic Leadership: What It Is &amp; Why It's Important (https://hbs.me/3azfem54)

Leadership vs. Management: What’s the Difference? (https://hbs.me/sm8uuc5f)

5 Characteristics of a Courageous Leader (https://hbs.me/5bfmkc9y)

3 Examples of Courageous Leaders &amp; Lessons You Can Learn From Them (https://hbs.me/3rkh75u4)

Leadership Under Pressure: 3 Strategies for Keeping Calm During a Crisis (https://hbs.me/y77z49ev)


Watch on Youtube: https://hbs.me/ycxxw6pk</description>

Harvard Business School Professor Nancy Koehn joins host Chris Linnane to provide a unique insight into how crisis brings out extraordinary leadership, revealing the true strength of self-awareness, emotional intelligence, ambition, and courage.

In this episode of The Parlor Room podcast, host Chris Linnane sits down with Harvard Business School Professor Nancy Koehn, an expert in crisis leadership, to discuss how crisis brings out extraordinary leadership, highlighting key characteristics like self-awareness, emotional intelligence, ambition, and courage. They explore how empathy inspires and motivates, emphasizing that great leadership comes in all shapes and sizes.

GUEST

Nancy Koehn, Baker Foundation Professor, James E. Robison Professor of Business Administration 

RESOURCES

HBS Online’s interactive lesson with Professor Nancy Koehn (https://hbs.me/yck58wv9)

Koehn’s latest book, Forged in Crisis (https://hbs.me/49ksds8w)

Related HBS Online blog posts:


Authentic Leadership: What It Is & Why It's Important (https://hbs.me/3azfem54)

Leadership vs. Management: What’s the Difference? (https://hbs.me/sm8uuc5f)

5 Characteristics of a Courageous Leader (https://hbs.me/5bfmkc9y)

3 Examples of Courageous Leaders & Lessons You Can Learn From Them (https://hbs.me/3rkh75u4)

Leadership Under Pressure: 3 Strategies for Keeping Calm During a Crisis (https://hbs.me/y77z49ev)


Watch on Youtube: https://hbs.me/ycxxw6pk

Nancy Koehn on How Crisis Brings Out Extraordinary Leadership

In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Felix Oberholzer-Gee, an expert in strategic management, to explore key frameworks and concepts in business strategy. They discuss disruptive innovation, shifting industry dynamics, and the importance of strategic flexibility. Oberholzer-Gee also shares insightful examples of how today’s leading companies create value.<h3> </h3><h3>GUEST</h3> <a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=251462">Felix Oberholzer-Gee</a>, the Andreas Andresen Professor of Business Administration at Harvard Business School. <h3>RESOURCES</h3> HBS Online's Business Strategy course (https://hbs.me/yckhjunp) Oberholzer-Gee’s latest book, Better, Simpler Strategy (https://hbs.me/yc7c6v4p) Related HBS Online blog posts: <ul>
<li>How Online Strategy Courses Boosted Anna Krupnova’s Confidence &amp; Career (https://hbs.me/yzna9jbj)</li>
<li>Business Strategy vs. Strategy Execution: Which Course Is Right for Me? (https://hbs.me/yzcj7c9k) </li>
<li>Willingness to Pay vs. Willingness to Sell: What’s the Difference? (https://hbs.me/2p9yaubh)</li>
<li>How to Develop a Business Strategy: 6 Steps (https://hbs.me/2p8pcu92) </li>
<li>What Is Business Strategy &amp; Why Is It Important? (https://hbs.me/yp4ktctb) </li>
</ul>

<description>In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Felix Oberholzer-Gee, an expert in strategic management, to explore key frameworks and concepts in business strategy. They discuss disruptive innovation, shifting industry dynamics, and the importance of strategic flexibility. Oberholzer-Gee also shares insightful examples of how today’s leading companies create value.

GUEST

Felix Oberholzer-Gee, the Andreas Andresen Professor of Business Administration at Harvard Business School.

RESOURCES

HBS Online's Business Strategy course (https://hbs.me/yckhjunp)

Oberholzer-Gee’s latest book, Better, Simpler Strategy (https://hbs.me/yc7c6v4p)

Related HBS Online blog posts:


How Online Strategy Courses Boosted Anna Krupnova’s Confidence &amp; Career (https://hbs.me/yzna9jbj)

Business Strategy vs. Strategy Execution: Which Course Is Right for Me? (https://hbs.me/yzcj7c9k) 

Willingness to Pay vs. Willingness to Sell: What’s the Difference? (https://hbs.me/2p9yaubh)

How to Develop a Business Strategy: 6 Steps (https://hbs.me/2p8pcu92) 

What Is Business Strategy &amp; Why Is It Important? (https://hbs.me/yp4ktctb) </description>

Harvard Business School Professor Felix Oberholzer-Gee joins host Chris Linnane to provide a unique insight into how companies can gain and sustain competitive advantage with business strategy. 

In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Felix Oberholzer-Gee, an expert in strategic management, to explore key frameworks and concepts in business strategy. They discuss disruptive innovation, shifting industry dynamics, and the importance of strategic flexibility. Oberholzer-Gee also shares insightful examples of how today’s leading companies create value.

GUEST

Felix Oberholzer-Gee, the Andreas Andresen Professor of Business Administration at Harvard Business School.

RESOURCES

HBS Online's Business Strategy course (https://hbs.me/yckhjunp)

Oberholzer-Gee’s latest book, Better, Simpler Strategy (https://hbs.me/yc7c6v4p)

Related HBS Online blog posts:


How Online Strategy Courses Boosted Anna Krupnova’s Confidence & Career (https://hbs.me/yzna9jbj)

Business Strategy vs. Strategy Execution: Which Course Is Right for Me? (https://hbs.me/yzcj7c9k) 

Willingness to Pay vs. Willingness to Sell: What’s the Difference? (https://hbs.me/2p9yaubh)

How to Develop a Business Strategy: 6 Steps (https://hbs.me/2p8pcu92) 

What Is Business Strategy & Why Is It Important? (https://hbs.me/yp4ktctb) 

Felix Oberholzer-Gee on the Frameworks of Business Strategy

In this episode of The Parlor Room podcast, Chris sits down with startup advisor, founder, and Harvard Business School Professor Christina Wallace to discuss the critical role of building an entrepreneurial mindset. Wallace breaks down the distinctions between traditional marketing and entrepreneurial marketing, illustrating how mindset plays a pivotal role. She delves into the core principles of entrepreneurial marketing, emphasizing how curiosity and embracing uncertainty can drive meaningful results—far beyond a sales-driven approach. Plus, Wallace shares valuable insights on identifying your strengths and leveraging them to carve a fulfilling career path.<h3> </h3><h3>GUEST</h3><a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=464856">Christina Wallace</a>, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School  RESOURCESHBS Online's Entrepreneurial Marketing course (https://hbs.me/5bd39zr4) Wallace’s latest book, The Portfolio Life (https://hbs.me/msc4a74u) Related HBS Online blog posts:<ul>
<li>
Develop an Entrepreneurial Mindset &amp; Deep Marketing Expertise with HBS Online’s New Certificate Course &amp; Marketing Learning Track (<a href="https://hbs.me/659v25bd">https://hbs.me/659v25bd</a>) </li>
<li>
HBS Online Courses Prepared This Young Professional to Jump from Industry to Entrepreneurship (https://hbs.me/4vt7un8w)</li>
<li>
Growth Mindset vs. Fixed Mindset: What's the Difference? (<a href="https://hbs.me/48kr9sc9">https://hbs.me/48kr9sc9</a>) </li>
<li>
How One Health Care Leader Advanced Her Career by Becoming Comfortable with Being Uncomfortable (<a href="https://hbs.me/k82798by">https://hbs.me/k82798by</a>) </li>
<li>
3 Entrepreneurs Who Made Their Ideas Winning Realities (<a href="https://hbs.me/yckw3fbn">https://hbs.me/yckw3fbn</a>) </li>
</ul> Watch this episode on YouTube: https://hbs.me/yuds3ku4

<description>In this episode of The Parlor Room podcast, Chris sits down with startup advisor, founder, and Harvard Business School Professor Christina Wallace to discuss the critical role of building an entrepreneurial mindset. Wallace breaks down the distinctions between traditional marketing and entrepreneurial marketing, illustrating how mindset plays a pivotal role. She delves into the core principles of entrepreneurial marketing, emphasizing how curiosity and embracing uncertainty can drive meaningful results—far beyond a sales-driven approach. Plus, Wallace shares valuable insights on identifying your strengths and leveraging them to carve a fulfilling career path.

GUEST
Christina Wallace, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School 

RESOURCES
HBS Online's Entrepreneurial Marketing course (https://hbs.me/5bd39zr4)

Wallace’s latest book, The Portfolio Life (https://hbs.me/msc4a74u)

Related HBS Online blog posts:


Develop an Entrepreneurial Mindset &amp; Deep Marketing Expertise with HBS Online’s New Certificate Course &amp; Marketing Learning Track (https://hbs.me/659v25bd) 


HBS Online Courses Prepared This Young Professional to Jump from Industry to Entrepreneurship (https://hbs.me/4vt7un8w)


Growth Mindset vs. Fixed Mindset: What's the Difference? (https://hbs.me/48kr9sc9) 


How One Health Care Leader Advanced Her Career by Becoming Comfortable with Being Uncomfortable (https://hbs.me/k82798by) 


3 Entrepreneurs Who Made Their Ideas Winning Realities (https://hbs.me/yckw3fbn) 


Watch this episode on YouTube: https://hbs.me/yuds3ku4</description>

Harvard Business School Professor Christina Wallace joins host Chris Linnane to explore the intersection of marketing and entrepreneurship, highlighting why an entrepreneurial mindset is more important than ever today.

In this episode of The Parlor Room podcast, Chris sits down with startup advisor, founder, and Harvard Business School Professor Christina Wallace to discuss the critical role of building an entrepreneurial mindset. Wallace breaks down the distinctions between traditional marketing and entrepreneurial marketing, illustrating how mindset plays a pivotal role. She delves into the core principles of entrepreneurial marketing, emphasizing how curiosity and embracing uncertainty can drive meaningful results—far beyond a sales-driven approach. Plus, Wallace shares valuable insights on identifying your strengths and leveraging them to carve a fulfilling career path.

GUEST
Christina Wallace, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School 

RESOURCES
HBS Online's Entrepreneurial Marketing course (https://hbs.me/5bd39zr4)

Wallace’s latest book, The Portfolio Life (https://hbs.me/msc4a74u)

Related HBS Online blog posts:


Develop an Entrepreneurial Mindset & Deep Marketing Expertise with HBS Online’s New Certificate Course & Marketing Learning Track (https://hbs.me/659v25bd) 


HBS Online Courses Prepared This Young Professional to Jump from Industry to Entrepreneurship (https://hbs.me/4vt7un8w)


Growth Mindset vs. Fixed Mindset: What's the Difference? (https://hbs.me/48kr9sc9) 


How One Health Care Leader Advanced Her Career by Becoming Comfortable with Being Uncomfortable (https://hbs.me/k82798by) 


3 Entrepreneurs Who Made Their Ideas Winning Realities (https://hbs.me/yckw3fbn) 


Watch this episode on YouTube: https://hbs.me/yuds3ku4

Christina Wallace on Developing an Entrepreneurial Mindset

In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Anthony Mayo, who offers expert insights into leadership skills and organizational change. Mayo discusses how individual leaders and companies can thrive in dynamic environments, emphasizing the qualities that set great leaders apart: emotional intelligence, high standards, empathy, and resilience. Aimed at those aspiring to lead or already in leadership roles, the episode highlights how effective leaders bring out the best in others. Mayo also emphasizes the importance of “letting go” as a leader by building trust, providing support, and offering feedback to foster growth and independence. Additionally, he shares valuable perspectives on giving and receiving feedback, authenticity, and the unique challenges women and people of color face in the workplace. <h3>GUEST</h3><a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=154993">Anthony Mayo</a>, Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School.  <h3>RESOURCES</h3>HBS Online’s Organizational Leadership course (<a href="https://hbs.me/yckm8xmw">https://hbs.me/yckm8xmw</a>)  HBS Online’s Leadership Principles course (<a href="https://hbs.me/2uwj6y8k">https://hbs.me/2uwj6y8k</a>) Mayo’s latest book, Race, Work, and Leadership: New Perspectives on the Black Experience (<a href="https://hbs.me/mrz4pah2">https://hbs.me/mrz4pah2</a>) Related HBS Online blog posts:<ul>
<li>
6 Characteristics of an Effective Leader (<a href="https://hbs.me/bshckp9x">https://hbs.me/bshckp9x</a>) 
</li>
<li>
What Can You Do with a Leadership Certificate? (<a href="https://hbs.me/y8fyrkjf">https://hbs.me/y8fyrkjf</a>) 
</li>
<li>
7 Reasons Why You Should Study Leadership (<a href="https://hbs.me/4e343dcb">https://hbs.me/4e343dcb</a>)  
</li>
<li>
Leadership Principles vs. Organizational Leadership: Which Course Is Right for You? (<a href="https://hbs.me/2p8m6cjk">https://hbs.me/2p8m6cjk</a>)  </li>
<li>
6 Leadership Skills You Need for Business Success (<a href="https://hbs.me/47z839bx">https://hbs.me/47z839bx</a>)  </li>
<li>
Leadership Self-Assessment: How Effective Are You? (<a href="https://hbs.me/yyv88crp">https://hbs.me/yyv88crp</a>) </li>
</ul> Watch this episode on YouTube: <a href="https://hbs.me/bdh5chav">https://hbs.me/bdh5chav</a>

<description>In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Anthony Mayo, who offers expert insights into leadership skills and organizational change. Mayo discusses how individual leaders and companies can thrive in dynamic environments, emphasizing the qualities that set great leaders apart: emotional intelligence, high standards, empathy, and resilience. 

Aimed at those aspiring to lead or already in leadership roles, the episode highlights how effective leaders bring out the best in others. Mayo also emphasizes the importance of “letting go” as a leader by building trust, providing support, and offering feedback to foster growth and independence. Additionally, he shares valuable perspectives on giving and receiving feedback, authenticity, and the unique challenges women and people of color face in the workplace.

GUEST
Anthony Mayo, Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School. 

RESOURCES
HBS Online’s Organizational Leadership course (https://hbs.me/yckm8xmw) 

HBS Online’s Leadership Principles course (https://hbs.me/2uwj6y8k)

Mayo’s latest book, Race, Work, and Leadership: New Perspectives on the Black Experience (https://hbs.me/mrz4pah2)

Related HBS Online blog posts:


6 Characteristics of an Effective Leader (https://hbs.me/bshckp9x) 



What Can You Do with a Leadership Certificate? (https://hbs.me/y8fyrkjf) 



7 Reasons Why You Should Study Leadership (https://hbs.me/4e343dcb)  



Leadership Principles vs. Organizational Leadership: Which Course Is Right for You? (https://hbs.me/2p8m6cjk)  


6 Leadership Skills You Need for Business Success (https://hbs.me/47z839bx)  


Leadership Self-Assessment: How Effective Are You? (https://hbs.me/yyv88crp) 


Watch this episode on YouTube: https://hbs.me/bdh5chav</description>

 Harvard Business School Professor Anthony Mayo joins host Chris Linnane to explore what distinguishes good leaders from great ones, emphasizing how emotional intelligence enables leaders to excel in dynamic environments.

In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Anthony Mayo, who offers expert insights into leadership skills and organizational change. Mayo discusses how individual leaders and companies can thrive in dynamic environments, emphasizing the qualities that set great leaders apart: emotional intelligence, high standards, empathy, and resilience. 

Aimed at those aspiring to lead or already in leadership roles, the episode highlights how effective leaders bring out the best in others. Mayo also emphasizes the importance of “letting go” as a leader by building trust, providing support, and offering feedback to foster growth and independence. Additionally, he shares valuable perspectives on giving and receiving feedback, authenticity, and the unique challenges women and people of color face in the workplace.

GUEST
Anthony Mayo, Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School. 

RESOURCES
HBS Online’s Organizational Leadership course (https://hbs.me/yckm8xmw) 

HBS Online’s Leadership Principles course (https://hbs.me/2uwj6y8k)

Mayo’s latest book, Race, Work, and Leadership: New Perspectives on the Black Experience (https://hbs.me/mrz4pah2)

Related HBS Online blog posts:


6 Characteristics of an Effective Leader (https://hbs.me/bshckp9x) 



What Can You Do with a Leadership Certificate? (https://hbs.me/y8fyrkjf) 



7 Reasons Why You Should Study Leadership (https://hbs.me/4e343dcb)  



Leadership Principles vs. Organizational Leadership: Which Course Is Right for You? (https://hbs.me/2p8m6cjk)  


6 Leadership Skills You Need for Business Success (https://hbs.me/47z839bx)  


Leadership Self-Assessment: How Effective Are You? (https://hbs.me/yyv88crp) 


Watch this episode on YouTube: https://hbs.me/bdh5chav

Anthony Mayo on What Makes an Effective Leader

In this episode of The Parlor Room podcast, Chris sits down with renownedmarketing expert and Harvard Business School Professor Sunil Gupta to explore digitalmarketing’s transformative power. Gupta delves into data analytics’ criticalrole in shaping effective marketing strategies, highlighting how to useinsights to gain a competitive edge. He also breaks down the nuances of high-and low-involvement products and how understanding those distinctions can guidemarketing campaigns’ resource allocation. Whether navigating a multi-million-dollarmarketing budget or engaging with consumers across platforms, Gupta offersinvaluable perspectives on how you can help maximize your organization’sdigital marketing efforts. <h3>GUEST</h3><a href="https://www.hbs.edu/faculty/Pages/profile.aspx?facId=261323">Sunil Gupta</a>, Edward W. Carter Professor of Business Administration and Co-Chair of theexecutive program on Driving Digital Strategy<h3> </h3><h3>RESOURCES</h3>HBS Online's Digital Marketing Strategy course (<a href="https://hbs.me/2p8t69bv">https://hbs.me/2p8t69bv</a>) Gupta’s latest book, Driving Digital Strategy (<a href="https://hbs.me/5n8pyvd4">https://hbs.me/5n8pyvd4</a>) Related HBS Online blog posts:<ul>
<li>
How to Advance Your Career with a Digital Marketing Certificate (<a href="https://hbs.me/2p933pcw">https://hbs.me/2p933pcw</a>)</li>
<li>
7 Marketing KPIs You Should Know &amp; How to Measure Them (<a href="https://hbs.me/3jnatdh5">https://hbs.me/3jnatdh5</a>)</li>
<li>
3 Engagement Strategies You Can Use to Retain Customers (<a href="https://hbs.me/yckjcbku">https://hbs.me/yckjcbku</a>) </li>
<li>
What to Expect from HBS Online's Digital Marketing Strategy Course (<a href="https://hbs.me/2n4tsz3p">https://hbs.me/2n4tsz3p</a>)</li>
<li>
How to Compete Effectively with Your Industry's Emerging Brands (<a href="https://hbs.me/58p65sma">https://hbs.me/58p65sma</a>)</li>
</ul> Watch this episode on YouTube: <a href="https://hbs.me/2p8mnj39">https://hbs.me/2p8mnj39</a>

<description>In this episode of The Parlor Room podcast, Chris sits down with renowned
marketing expert and Harvard Business School Professor Sunil Gupta to explore digital
marketing’s transformative power. Gupta delves into data analytics’ critical
role in shaping effective marketing strategies, highlighting how to use
insights to gain a competitive edge. He also breaks down the nuances of high-
and low-involvement products and how understanding those distinctions can guide
marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar
marketing budget or engaging with consumers across platforms, Gupta offers
invaluable perspectives on how you can help maximize your organization’s
digital marketing efforts.

GUEST
Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the
executive program on Driving Digital Strategy

RESOURCES
HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)

Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)

Related HBS Online blog posts:


How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw)


7 Marketing KPIs You Should Know &amp; How to Measure Them (https://hbs.me/3jnatdh5)


3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) 


What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p)


How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma)


Watch this episode on YouTube: https://hbs.me/2p8mnj39</description>

Harvard Business School Professor Sunil Gupta joins host Chris Linnane to unpack data analytics’ pivotal role in digital marketing and offers strategies for optimizing marketing efforts across different consumer engagement levels.

In this episode of The Parlor Room podcast, Chris sits down with renowned
marketing expert and Harvard Business School Professor Sunil Gupta to explore digital
marketing’s transformative power. Gupta delves into data analytics’ critical
role in shaping effective marketing strategies, highlighting how to use
insights to gain a competitive edge. He also breaks down the nuances of high-
and low-involvement products and how understanding those distinctions can guide
marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar
marketing budget or engaging with consumers across platforms, Gupta offers
invaluable perspectives on how you can help maximize your organization’s
digital marketing efforts.

GUEST
Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the
executive program on Driving Digital Strategy

RESOURCES
HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)

Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)

Related HBS Online blog posts:


How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw)


7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5)


3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) 


What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p)


How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma)


Watch this episode on YouTube: https://hbs.me/2p8mnj39

Sunil Gupta on Data-Driven Digital Marketing Strategies

Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world. 

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