Trevor and Eugene sit down with journalist and filmmaker Oobah Butler, whose work lives at the intersection of prank and social experiment. From creating a fake top-rated restaurant to exposing how easily online systems can be manipulated, Butler has made a career out of blurring the line between perception and reality.

Together, they explore the rise of “scam culture,” how algorithms quietly shape what we believe, and just how much of the modern world is built on illusion. It is a funny, unsettling look at how easy it is to fake almost anything—and how hard it can be to tell what is real.

What Now? with Trevor Noah

[email protected] (SiriusXM & Day Zero Productions)

Oobah Butler: The Digital Mirage

APR 16, 2026123 MIN
What Now? with Trevor Noah

Oobah Butler: The Digital Mirage

APR 16, 2026123 MIN

Description

Trevor and Eugene sit down with journalist and filmmaker Oobah Butler, whose work lives at the intersection of prank and social experiment. From creating a fake top-rated restaurant to exposing how easily online systems can be manipulated, Butler has made a career out of blurring the line between perception and reality. Together, they explore the rise of “scam culture,” how algorithms quietly shape what we believe, and just how much of the modern world is built on illusion. It is a funny, unsettling look at how easy it is to fake almost anything—and how hard it can be to tell what is real. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.