<p>In the <em>Future Healthcare Today</em> <em>Podcast</em>, hosted by Lucas Hunsicker, featuring Kristin Gasteazoro, Senior Vice President, SmartShopper Sales and Client Performance at <a target="_blank" rel="noreferrer noopener" href="https://www.zelis.com/company/">Zelis</a>, and Reagan Greene, Vice President for Brand, Marketing and Communications at <a target="_blank" rel="noreferrer noopener" href="https://m.bcidaho.com/our-difference/our-story">Blue Cross of Idaho</a> (BCI), they focus on revolutionizing healthcare experiences and consumer engagement. </p><p>During the podcast, Kristin emphasizes the importance of empowering members through strategic partnerships, addresses the resurgence in healthcare claims post-COVID, and highlights the industry’s response to escalating costs. This demonstrates a transformative move towards a more unified and <a target="_blank" rel="noreferrer noopener" href="https://futurehealthcaretoday.com/federal-healthcare-agencies-use-innovative-technology-to-improve-patient-outcomes-and-experiences/">meaningful member experience</a>. Reagan explored the necessity of understanding consumer preferences in communication and media consumption, advocating for continuous support throughout the <a target="_blank" rel="noreferrer noopener" href="https://futurehealthcaretoday.com/healthcare-it-isnt-really-about-technology-its-about-making-the-patient-journey-better/">healthcare experience</a>. Both guests stress the role of measuring outcomes and improving strategies to adapt to the evolving consumer behaviors and media landscapes. </p>