Podcasting People

Guest: Mike Newman

Job title: VP, Content & Partnerships

Company: Audioboom

Mike Newman, VP of Content & Partnerships for Audioboom, shares valuable insights on promoting your podcast effectively. He emphasises the importance of having a comprehensive marketing plan that extends beyond the launch of your show. While budget constraints can be a challenge, Mike encourages creators to leverage their existing networks and contacts as the foundation of their marketing efforts. He highlights that audience growth takes time and consistency, asserting that every episode, including the later ones, plays a crucial role in attracting listeners. With over 25 years of experience in audio, Mike's passion for podcasting shines through as he discusses strategies that creators can use to elevate their shows and reach wider audiences.

Takeaways:

• Create a comprehensive marketing plan for your podcast that extends beyond just the launch.
• Utilise your personal network to amplify your podcast's visibility and reach.
• Guest appearances on other podcasts can significantly help promote your own show effectively.
• Consistency in messaging is key; promote not only your first episode but all subsequent ones.
• Audience growth takes time and effort; it's important to view it as a marathon.
• Engage with various platforms to diversify the ways you share your podcast message.

Companies mentioned in this episode:

• AudioBoom
• Apple
• Spotify
• Amazon
• XFM
• Free Radio
• Smooth Radio
• GEM106
• Guardian

Links

Consistency and persistency are the keys to successful podcasting, according to Sam Sethi, CEO of TrueFans and co-host of Podnews Weekly. With years of experience in the podcasting industry, Sam shares his journey from early podcasting to launching a new platform that embraces the latest podcasting technologies. He emphasises the importance of maintaining a regular release schedule to build and retain an audience, as deviating from this can lead listeners to seek alternatives. Sam also highlights the unique human connection that podcasting fosters, setting it apart from other media forms in an increasingly AI-driven world. Tune in to hear more about his insights and tips for aspiring podcasters.

Takeaways:

• Consistency and persistency are crucial for building an audience in podcasting.
• Podcasting fosters a unique human-to-human connection that AI cannot replicate.
• Establish a reliable schedule for your podcast to retain your audience's attention.
• Engaging content is essential; provide your audience with something interesting to listen to.
• Launching a podcast festival can open doors to new opportunities and collaborations.
• Utilising modern podcasting tags can enhance the discoverability of your podcast.

Links referenced in this episode:

Kim Kerton, a seasoned podcast strategy consultant and creator, shares invaluable insights into the importance of first impressions in podcasting, particularly through show artwork. As the host of her own business podcast, 'Unemployed & Afraid', Kim emphasises that the visual appeal of a podcast can significantly influence listener engagement. Drawing from her extensive experience in broadcast radio and podcast consulting, she discusses how artwork, often overlooked, can either entice or deter potential listeners. Kim encourages creators to strategically consider their artwork by analysing competitors and avoiding common pitfalls such as using thin fonts or cluttered imagery that compromises readability. By prioritising clear and impactful designs, podcasters can enhance their chances of attracting and retaining an audience.

Kim delves into the evolution of podcasting, highlighting how the medium has transformed from audio-only to incorporating video elements, reflecting broader trends in media consumption. She passionately advocates for the decentralised nature of podcasting, which fosters creativity and personal growth for both creators and listeners. The episode underscores the necessity of a robust strategy in show development, emphasising that effective branding and visual presentation go hand-in-hand. As listeners tune in, they should be encouraged to reflect on their own show artwork and the strategic choices that can make a difference in their podcasting journey.

Links referenced in this episode:

Tips and advice for independent podcasters.

Guest: Charles Commins

Job title: Podcast Producer

Company: Vibrant Sound Media

In this episode, Charles gives a tip about engaging with your audience.

Links

Behind The Show is a part of Podcasting People - you're in the right place!

Stephanie Fuccio, a podcast marketing and strategy consultant, joins producer Gareth to share her insights on the tools and techniques that help podcasters sound more authentic in their content. With a focus on embracing technology and experimenting with new platforms like YouTube and OpusClip, Steph emphasises the importance of being personable rather than overly professional in podcasting. They discuss the evolution of her business from podcast editing to providing marketing strategies tailored for creators, highlighting how adaptability is key in the ever-changing podcast landscape. The conversation also touches on the challenges faced with various recording software, particularly StreamYard's recent changes, and the benefits of using Buzzsprout for podcast hosting.

Takeaways:

• Podcasting equipment can evolve, and it's essential to adapt to new technologies as they emerge.
• Utilising video content, such as YouTube shorts, can significantly expand your podcast's reach.
• Finding the right podcasting software can enhance your workflow and improve audio quality.
• Podcasters should prioritise authenticity over professionalism to connect better with their audience.
• Dynamic ad insertion is a crucial feature for modern podcast hosting platforms.
• Experimenting with different tools and platforms helps podcasters find what works best for their unique needs.

Links referenced in this episode: