Podcasting People

Kim Kerton, a seasoned podcast strategy consultant and creator, shares invaluable insights into the importance of first impressions in podcasting, particularly through show artwork. As the host of her own business podcast, 'Unemployed & Afraid', Kim emphasises that the visual appeal of a podcast can significantly influence listener engagement. Drawing from her extensive experience in broadcast radio and podcast consulting, she discusses how artwork, often overlooked, can either entice or deter potential listeners. Kim encourages creators to strategically consider their artwork by analysing competitors and avoiding common pitfalls such as using thin fonts or cluttered imagery that compromises readability. By prioritising clear and impactful designs, podcasters can enhance their chances of attracting and retaining an audience.

Kim delves into the evolution of podcasting, highlighting how the medium has transformed from audio-only to incorporating video elements, reflecting broader trends in media consumption. She passionately advocates for the decentralised nature of podcasting, which fosters creativity and personal growth for both creators and listeners. The episode underscores the necessity of a robust strategy in show development, emphasising that effective branding and visual presentation go hand-in-hand. As listeners tune in, they should be encouraged to reflect on their own show artwork and the strategic choices that can make a difference in their podcasting journey.

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Tips and advice for independent podcasters.

Guest: Charles Commins

Job title: Podcast Producer

Company: Vibrant Sound Media

In this episode, Charles gives a tip about engaging with your audience.

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Behind The Show is a part of Podcasting People - you're in the right place!

Stephanie Fuccio, a podcast marketing and strategy consultant, joins producer Gareth to share her insights on the tools and techniques that help podcasters sound more authentic in their content. With a focus on embracing technology and experimenting with new platforms like YouTube and OpusClip, Steph emphasises the importance of being personable rather than overly professional in podcasting. They discuss the evolution of her business from podcast editing to providing marketing strategies tailored for creators, highlighting how adaptability is key in the ever-changing podcast landscape. The conversation also touches on the challenges faced with various recording software, particularly StreamYard's recent changes, and the benefits of using Buzzsprout for podcast hosting.

Takeaways:

• Podcasting equipment can evolve, and it's essential to adapt to new technologies as they emerge.
• Utilising video content, such as YouTube shorts, can significantly expand your podcast's reach.
• Finding the right podcasting software can enhance your workflow and improve audio quality.
• Podcasters should prioritise authenticity over professionalism to connect better with their audience.
• Dynamic ad insertion is a crucial feature for modern podcast hosting platforms.
• Experimenting with different tools and platforms helps podcasters find what works best for their unique needs.

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Guest: Christiana Cromer

Job title: Community Manager

Company: Descript

In this episode, Christiana gives a tip about using video to promote your audio-only podcast.

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Guest: Adam Shepherd

Job title: Editor of the British Podcast Awards

Company: Haymarket Media

In this episode, Adam Shepherd gives a tip about monetising your podcast.

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