Shoestring

Basil is the owner at Leaf & Limb, a tree service company that evolved from cutting down trees to healing and preserving them.But before Basil can grow his mission-driven business, he needs to solve a fundamental challenge: helping people understand why trees matter.In this episode, we explore interactive ways to help Leaf & Limb educate new audiences about the vital role trees play in our environment — all while staying true to their no-sales-pitch philosophy.Shoestring is produced by SimpleTexting, a Sinch company. Does your small business need marketing help? Do you have feedback for the show? Text us at (954) 419-3657.

When Oriana isn't at her day job, she's building her online sustainable home goods brand, Sao New York. She has the branding and partner relationships in place but is left with little time for marketing.In this episode, we showed Oriana a simple, yet engaging way to get more eyes on Sao New York's mission and products. Shoestring is produced by SimpleTexting, a Sinch company. Does your small business need marketing help? Text us at (954) 419-3657.

Ian and his crew at Connecticut Watersports maintain a steady stream of customers every summer. But now, five years into the business, he's wondering if there's a way to keep customers engaged year-round with a consistent email marketing strategy. Ian also wants to segment his customers so everyone gets the most relevant messages. In this episode, we brought our best email tips aboard to help Ian provide more value to his customers and generate more bookings.Shoestring is produced by SimpleTexting, a Sinch company. Does your small business need marketing help? Text us at (954) 419-3657.Here’s the full presentation of ideas we shared with Ian. (Warning: spoilers!)

Deal blogger Laura has spent the past 14 years growing her brand, A Frugal Chick. Today, thousands of bargain-hunters look forward to her deals, but Laura's nervous about the future of her community.Companies like Meta and Google are changing so rapidly that Laura can't rely solely on their technology to connect with her audience. In this episode, we team up with marketing legend Rand Fishkin to help Laura protect her relationship with her followers through email and SMS.Shoestring is produced by SimpleTexting, a Sinch company. Learn more at SimpleTexting.com. Does your small business need marketing help? Text us at (954) 419-3657.Here’s the full presentation of ideas we shared with Laura. (Warning: spoilers!)

Stephen’s rage room facility, Simply Smashing, has been a local hotspot for eight years. But with a recent drop in bookings, Stephen and his daughter Mari are looking for ways to refresh their marketing strategy.In this episode, we take a swing at creative ways to get more people smashing and even enlist the help of a stranger on the internet.Shoestring is a podcast by Sinch, the customer communications cloud. Does your small business need marketing help? Text us at (954) 419-3657.Here’s the full pitch deck we shared with Stephen. (Warning: spoilers!)