Ad Infinitum

In this special episode of Ad Infinitum, Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes, President of Benztown and host of Chachi Loves Everybody, and Masa Patterson, VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI, an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time.Listeners gain insights into...

Season 2, Episode 11: "The Authors of Audio Branding."In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.We will be discussing the evolution of what we know of as ...

In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.Support the showAd Infinitum is Presented by Oxford Road, Produced by Caitlyn ...

In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds.Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown, including advertisers BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds).Support the showAd Infinitum is Pr...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different.This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes w...