Wondersauce CEO and Co-Founder John Sampogna breaks down what today’s customer really expects - and how brands can stand out when AI overviews and LLMs shape the journey long before anyone reaches your website.You’ll learn:How AI is rewriting customer behaviorWhy your website may no longer be the front doorThe two paths brands can take in 2026How to design digital and in-person experiences people actually wantHow to stay relevant in an AI-first era (hint: it might mean LESS AI)Watch Next: https://youtu.be/rgNCaTYkXCEChapters00:00:00 Meet John Sampogna, Wondersauce CEO and Co-Founder00:08:41 Why Brands Need an Outside Perspective to Stay Relevant00:11:27 How AI Is Changing Customer Behavior00:15:32 How to Stand Out When AI Summaries Flatten Every Brand00:20:22 The Rise of Analog Experiences (and Why They Matter)00:25:52 How to Choose Which AI Tools Are Worth Your Time00:38:12 How to Prepare Your Team for an AI-Driven Future00:43:07 The Honest Truth About “Vibe Coding”00:45:42 The Return of Cool, Personalized Digital Experiences00:48:02 What Personalization Will Look Like in 2026