<p> Laura Fu joins Janis and Philipp to talk about her new book <em>Designing for Excellence</em>, and how Sales Enablement is transforming inside an AI-native world. Laura breaks down the core principles of effective enablement, the flywheel every GTM team needs, and what changes when AI becomes part of the daily workflow.</p><h2>We cover:</h2><ul> <li>Why she wrote the book <em>Designing for Excellence</em></li> <li>The core principles of modern sales enablement</li> <li>Lagging vs. leading metrics — and why pipeline creation is the #1 indicator of rep productivity</li> <li>How to identify, measure, and coach the behaviors that matter</li> <li>The Sales Enablement Flywheel: content, programs, tools, analytics</li> <li>What “AI-native enablement” looks like in real GTM workflows</li> <li>How real-time feedback loops transform programs and content</li> <li>What organizations need to change to adopt AI successfully</li> <li>Where to start when introducing AI into Sales Enablement</li> <li>Laura’s recommended books &amp; mindset shifts for operators</li></ul><h2>Laura Fu on LinkedIn:</h2><p> <a href="https://www.linkedin.com/in/laurazfu/" target="_blank" rel="noopener noreferrer"> https://www.linkedin.com/in/laurazfu/ </a></p><p> Weflow: <a href="https://getweflow.com" target="_blank" rel="noopener noreferrer">https://getweflow.com</a><br> RevOps Chat Community: <a href="https://getweflow.com/community" target="_blank" rel="noopener noreferrer">https://getweflow.com/community</a><br> RevOps Resources: <a href="https://getweflow.com/revops" target="_blank" rel="noopener noreferrer">https://getweflow.com/revops</a><br> Janis on LinkedIn: <a href="https://www.linkedin.com/in/janiszech" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/janiszech</a><br> Philipp on LinkedIn: <a href="https://www.linkedin.com/in/philippstelzer" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/philippstelzer</a></p><h2>Chapters:</h2><p>(00:00:00) Intro &amp; Meet Laura</p><p>(00:01:07) Why Laura Wrote Designing for Excellence</p><p>(00:04:02) What It Means to Be an AI-Native Company</p><p>(00:05:24) Structuring the Book: 5 Sections Explained</p><p>(00:07:14) The Core Principles of Sales Enablement</p><p>(00:11:26) The #1 Leading Indicator: Pipeline Creation</p><p>(00:15:16) Discovery, New-Business Meetings &amp; Rep Behaviors</p><p>(00:18:44) The Enablement Flywheel: Content, Programs, Tools</p><p>(00:20:34) How AI Creates a Closed-Loop Feedback System</p><p>(00:23:47) Real-Time Coaching &amp; Adaptive Content</p><p>(00:27:04) What It Takes to Become AI-Native</p><p>(00:28:59) Organizational Change &amp; Leadership Mindset</p><p>(00:31:48) Where Enablement Teams Should Start</p><p>(00:36:27) Book Recommendation: The Courage to Be Disliked</p><p>(00:38:32) Closing</p>