<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms">Send us a text</a>As more professionals shift their attention to Substack, it&apos;s becoming more essential than optional. Even if that&apos;s just opening an account to follow your favorite creators. Although I joined in July, I didn&apos;t fully embrace Substack until the end of October. In this solo episode, I share some of what I&apos;ve learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did. Key Takeaways🔹Substack is a versatile platform for content sharing.🔹Notes are quick updates that help maintain engagement.🔹Substack Live requires at least 10 in-app subscribers.🔹Notes can be text-only and are easy to create.🔹Posts can serve as a library for substantial content.🔹Mixing content types enhances audience engagement.🔹Get your name or preferred handle on Substack before it&apos;s gone. 🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) <a href='https://substack.com/@annetterichmond'>Click Here</a> 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 <a href='https://blackdogmarketingstrategies.com/video-coaching/'>Click Here</a> ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel <a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'>Click here for my YouTube channel </a> ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: <a href='https://substack.com/@annetterichmond'>https://substack.com/@annetterichmond</a> LinkedIn: <a href='https://www.linkedin.com/in/annetterichmond/'>https://www.linkedin.com/in/annetterichmond/</a> YouTube: <a href='https://www.youtube.com/@blackdogmarketingstrategies'>https://www.youtube.com/@blackdogmarketingstrategies</a> TikTok: <a href='https://www.tiktok.com/@annetteadvises'>https://www.tiktok.com/@annetteadvises</a> Instagram: <a href='https://www.instagram.com/annetteadvises/%20'>htt...</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;As more professionals shift their attention to Substack, it&amp;apos;s becoming more essential than optional. Even if that&amp;apos;s just opening an account to follow your favorite creators. &lt;/p&gt;&lt;p&gt;Although I joined in July, I didn&amp;apos;t fully embrace Substack until the end of October. In this solo episode, I share some of what I&amp;apos;ve learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did. &lt;/p&gt;&lt;p&gt;&lt;b&gt;Key Takeaways&lt;/b&gt;&lt;/p&gt;&lt;p&gt;🔹Substack is a versatile platform for content sharing.&lt;/p&gt;&lt;p&gt;🔹Notes are quick updates that help maintain engagement.&lt;/p&gt;&lt;p&gt;🔹Substack Live requires at least 10 in-app subscribers.&lt;/p&gt;&lt;p&gt;🔹Notes can be text-only and are easy to create.&lt;/p&gt;&lt;p&gt;🔹Posts can serve as a library for substantial content.&lt;/p&gt;&lt;p&gt;🔹Mixing content types enhances audience engagement.&lt;/p&gt;&lt;p&gt;🔹Get your name or preferred handle on Substack before it&amp;apos;s gone.&lt;/p&gt; &lt;p&gt;🔷 &lt;b&gt;Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) &lt;/b&gt;&lt;a href='https://substack.com/@annetterichmond'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;📌&lt;b&gt; When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 &lt;/b&gt;&lt;a href='https://blackdogmarketingstrategies.com/video-coaching/'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;br/&gt;&lt;br/&gt;*********************************************&lt;/p&gt; &lt;p&gt;➡️ Need more? Check out the &lt;b&gt;300+ videos on my YouTube channe&lt;/b&gt;l &lt;a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'&gt;&lt;b&gt;Click here for my YouTube channel&lt;/b&gt; &lt;/a&gt;&lt;br/&gt; &lt;br/&gt; ********************************************&lt;br/&gt; &lt;br/&gt; &lt;b&gt;For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.&lt;/b&gt; &lt;br/&gt;Substack: &lt;a href='https://substack.com/@annetterichmond'&gt;https://substack.com/@annetterichmond&lt;/a&gt; &lt;br/&gt; LinkedIn: &lt;a href='https://www.linkedin.com/in/annetterichmond/'&gt;https://www.linkedin.com/in/annetterichmond/&lt;/a&gt;&lt;br/&gt;YouTube: &lt;a href='https://www.youtube.com/@blackdogmarketingstrategies'&gt;https://www.youtube.com/@blackdogmarketingstrategies&lt;/a&gt;&lt;br/&gt;TikTok: &lt;a href='https://www.tiktok.com/@annetteadvises'&gt;https://www.tiktok.com/@annetteadvises&lt;/a&gt;&lt;br/&gt;Instagram: &lt;a href='https://www.instagram.com/annetteadvises/%20'&gt;htt...&lt;/a&gt;&lt;/p&gt;</description>

Send us a text As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators.  Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did.  Key Takeaways 🔹Substack is a versatile platform for c...

120 - Substack 101: What You Need To Get Started and Stay Consistent

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms">Send us a text</a>It doesn&apos;t take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.  In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing,  extra stress, or buying expensive equipment.  And one easy &quot;trick&quot; video to boost engagement. Key Takeaways 🔹Stop introducing yourself at the start of every video. 🔹Always begin with value, not your promo. 🔹Use templates in Canva, CapCut, or Instagram for fast, easy content. 🔹Using day of the week content themes to build out a content calendar. 🔹Record B-roll footage intentionally to create engaging content. 🔹Tell ChatGPT exactly what you want for better results. 🔹Loop videos can increase viewer engagement and retention. 🔹Small tweaks can lead to big upgrades in video quality. 🔹Experiment with one or two tips at a time for better results. 🔹Utilize B-roll footage to build a content library. CHAPTERS00:00 Introduction to Effective Video Content00:49 Maximizing Engagement: Start with Value01:59  Streamlining Content Creation with Templates02:56 Leveraging Day of the Week Themes03:47 The Power of Intentional B-Roll03:55  Optimizing AI for Content Ideas05:18 Enhancing Engagement with Loop Videos06:32 Recap and Final Thoughts 🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) <a href='https://substack.com/@annetterichmond'>Click Here</a> 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 <a href='https://blackdogmarketingstrategies.com/video-coaching/'>Click Here</a> ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel <a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'>Click here for my YouTube channel </a> ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: <a href='https://substack.com/@annetterichmond'>https://substack.com/@annetterichmond</a> LinkedIn: <a href='https://www.linkedin.com/in/annetterichmond/'>https://www.linkedin.com/in/annetterichmond/</a> YouTube: <a href='https://www.youtube.com/@blackdogmarketingstrategies'>https://www.youtube.com/@blackdogmarketingstrategies</a> TikTok: <a href='https://www.tiktok.com/@annetteadvises'>https://www.tiktok.com/@annetteadvises</a> Instagram: <a href='https://www.instagram.com/annetteadvises/%20'>htt...</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;It doesn&amp;apos;t take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference. &lt;br/&gt;&lt;br/&gt;In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing,  extra stress, or buying expensive equipment.  And one easy &amp;quot;trick&amp;quot; video to boost engagement. &lt;/p&gt;&lt;p&gt;Key Takeaways&lt;br/&gt;&lt;br/&gt;🔹Stop introducing yourself at the start of every video.&lt;br/&gt;🔹Always begin with value, not your promo.&lt;br/&gt;🔹Use templates in Canva, CapCut, or Instagram for fast, easy content.&lt;br/&gt;🔹Using day of the week content themes to build out a content calendar.&lt;br/&gt;🔹Record B-roll footage intentionally to create engaging content.&lt;br/&gt;🔹Tell ChatGPT exactly what you want for better results.&lt;br/&gt;🔹Loop videos can increase viewer engagement and retention.&lt;br/&gt;🔹Small tweaks can lead to big upgrades in video quality.&lt;br/&gt;🔹Experiment with one or two tips at a time for better results.&lt;br/&gt;🔹Utilize B-roll footage to build a content library.&lt;br/&gt;&lt;br/&gt;CHAPTERS&lt;/p&gt;&lt;p&gt;00:00 Introduction to Effective Video Content&lt;/p&gt;&lt;p&gt;00:49 Maximizing Engagement: Start with Value&lt;/p&gt;&lt;p&gt;01:59  Streamlining Content Creation with Templates&lt;/p&gt;&lt;p&gt;02:56 Leveraging Day of the Week Themes&lt;/p&gt;&lt;p&gt;03:47 The Power of Intentional B-Roll&lt;/p&gt;&lt;p&gt;03:55  Optimizing AI for Content Ideas&lt;/p&gt;&lt;p&gt;05:18 Enhancing Engagement with Loop Videos&lt;/p&gt;&lt;p&gt;06:32 Recap and Final Thoughts&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🔷 &lt;b&gt;Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) &lt;/b&gt;&lt;a href='https://substack.com/@annetterichmond'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;📌&lt;b&gt; When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 &lt;/b&gt;&lt;a href='https://blackdogmarketingstrategies.com/video-coaching/'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;br/&gt;&lt;br/&gt;*********************************************&lt;/p&gt; &lt;p&gt;➡️ Need more? Check out the &lt;b&gt;300+ videos on my YouTube channe&lt;/b&gt;l &lt;a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'&gt;&lt;b&gt;Click here for my YouTube channel&lt;/b&gt; &lt;/a&gt;&lt;br/&gt; &lt;br/&gt; ********************************************&lt;br/&gt; &lt;br/&gt; &lt;b&gt;For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.&lt;/b&gt; &lt;br/&gt;Substack: &lt;a href='https://substack.com/@annetterichmond'&gt;https://substack.com/@annetterichmond&lt;/a&gt; &lt;br/&gt; LinkedIn: &lt;a href='https://www.linkedin.com/in/annetterichmond/'&gt;https://www.linkedin.com/in/annetterichmond/&lt;/a&gt;&lt;br/&gt;YouTube: &lt;a href='https://www.youtube.com/@blackdogmarketingstrategies'&gt;https://www.youtube.com/@blackdogmarketingstrategies&lt;/a&gt;&lt;br/&gt;TikTok: &lt;a href='https://www.tiktok.com/@annetteadvises'&gt;https://www.tiktok.com/@annetteadvises&lt;/a&gt;&lt;br/&gt;Instagram: &lt;a href='https://www.instagram.com/annetteadvises/%20'&gt;htt...&lt;/a&gt;&lt;/p&gt;</description>

Send us a text It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.   In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing,  extra stress, or buying expensive equipment.  And one easy "trick" video to boost engagement.  Key Takeaways  🔹Stop introducing yourself at the start of every vid...

119 - Unlocking Social Media Video Success: 6 Essential Tips

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms">Send us a text</a>UK&apos;s top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell.  I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on what really builds confidence on stage and in front of the camera, and how to land one clear message your audience won’t forget.🔹Most experts struggle with the curse of knowledge: they know too much and jump straight into the deep end instead of landing one clear, simple message.🔹Your message should pass the “eight-year-old test”: if an eight-year-old can’t understand it, it’s probably too complex.🔹To grab attention, build in something different or unexpected so the brain takes a “mental screenshot” of your message.🔹Make data tangible: turn abstract numbers into concrete images (like stadiums full of fans) so people can actually feel the scale.🔹Public speaking gets easier by doing it, not avoiding it. Confidence comes from repetition, practice, and preparation, not from waiting until you “feel ready.”🔹Everything should come back to your key message and your “why”:  → Why are you doing this (inform, entertain, persuade, sell)?  → If your audience remembers only one sentence, what should it be?📌 Grab your copy of Just F*cking Say It on Amazon today <a href='https://amzn.to/47ZgnX3'>Click here </a>Yes, this is an affiliate link so I might make a small commission.  🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) <a href='https://substack.com/@annetterichmond'>Click Here</a> 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 <a href='https://blackdogmarketingstrategies.com/video-coaching/'>Click Here</a> ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel <a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'>Click here for my YouTube channel </a> ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: <a href='https://substack.com/@annetterichmond'>https://substack.com/@annetterichmond</a> LinkedIn: <a href='https://www.linkedin.com/in/annetterichmond/'>https://www.linkedin.com/in/annetterichmond/</a> YouTube: <a href='https://www.youtube.com/@blackdogmarketingstrategies'>https://www.youtube.com/@blackdogmarketingstrategies</a> TikTok: <a href='https://www.tiktok.com/@annetteadvises'>https://www.tiktok.com/@annetteadvises</a> Instagram: <a href='https://www.instagram.com/annetteadvises/%20'>htt...</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;UK&amp;apos;s top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell. &lt;br/&gt;&lt;br/&gt;I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on what really builds confidence on stage and in front of the camera, and how to land one clear message your audience won’t forget.&lt;/p&gt;&lt;p&gt;🔹Most experts struggle with the &lt;em&gt;curse of knowledge&lt;/em&gt;: they know too much and jump straight into the deep end instead of landing one clear, simple message.&lt;/p&gt;&lt;p&gt;🔹Your message should pass the “eight-year-old test”: if an eight-year-old can’t understand it, it’s probably too complex.&lt;/p&gt;&lt;p&gt;🔹To grab attention, build in something different or unexpected so the brain takes a “mental screenshot” of your message.&lt;/p&gt;&lt;p&gt;🔹Make data tangible: turn abstract numbers into concrete images (like stadiums full of fans) so people can actually feel the scale.&lt;/p&gt;&lt;p&gt;🔹Public speaking gets easier by doing it, not avoiding it. Confidence comes from repetition, practice, and preparation, not from waiting until you “feel ready.”&lt;/p&gt;&lt;p&gt;🔹Everything should come back to your key message and your “why”:&lt;br/&gt; → Why are you doing this (inform, entertain, persuade, sell)?&lt;br/&gt; → If your audience remembers only &lt;em&gt;one sentence&lt;/em&gt;, what should it be?&lt;/p&gt;&lt;p&gt;📌 Grab your copy of &lt;b&gt;&lt;em&gt;Just F*cking Say It &lt;/em&gt;&lt;/b&gt;on Amazon today &lt;a href='https://amzn.to/47ZgnX3'&gt;Click here &lt;/a&gt;&lt;/p&gt;&lt;p&gt;Yes, this is an affiliate link so I might make a small commission. &lt;/p&gt; &lt;p&gt;🔷 &lt;b&gt;Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) &lt;/b&gt;&lt;a href='https://substack.com/@annetterichmond'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;📌&lt;b&gt; When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 &lt;/b&gt;&lt;a href='https://blackdogmarketingstrategies.com/video-coaching/'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;br/&gt;&lt;br/&gt;*********************************************&lt;/p&gt; &lt;p&gt;➡️ Need more? Check out the &lt;b&gt;300+ videos on my YouTube channe&lt;/b&gt;l &lt;a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'&gt;&lt;b&gt;Click here for my YouTube channel&lt;/b&gt; &lt;/a&gt;&lt;br/&gt; &lt;br/&gt; ********************************************&lt;br/&gt; &lt;br/&gt; &lt;b&gt;For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.&lt;/b&gt; &lt;br/&gt;Substack: &lt;a href='https://substack.com/@annetterichmond'&gt;https://substack.com/@annetterichmond&lt;/a&gt; &lt;br/&gt; LinkedIn: &lt;a href='https://www.linkedin.com/in/annetterichmond/'&gt;https://www.linkedin.com/in/annetterichmond/&lt;/a&gt;&lt;br/&gt;YouTube: &lt;a href='https://www.youtube.com/@blackdogmarketingstrategies'&gt;https://www.youtube.com/@blackdogmarketingstrategies&lt;/a&gt;&lt;br/&gt;TikTok: &lt;a href='https://www.tiktok.com/@annetteadvises'&gt;https://www.tiktok.com/@annetteadvises&lt;/a&gt;&lt;br/&gt;Instagram: &lt;a href='https://www.instagram.com/annetteadvises/%20'&gt;htt...&lt;/a&gt;&lt;/p&gt;</description>

Send us a text UK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell.   I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on what really builds confidence on stage and in front of the camera, and how to land one clear mess...

118 - How to Grab (and Keep) Your Audience’s Attention: Tips From the UK’s Top Public Speaking Coach

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms">Send us a text</a>Staying on top of content creation is a struggle. I don&apos;t know about you, but I don&apos;t know anyone who has extra time. Certainly not a business owner or entrepreneur like me. In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed. Top Takeaways 🔹Choose one format, write three tips and record 15. 🔹Pick one problem and choose the format. 🔹Record for 15 to 25 minutes. 🔹Grab three to five B-roll clips from the footage. 🔹Add a mix of voiceover and text on screen. 🔹Post one clip on LinkedIn (50 words, a slide or less). 🔹Repurpose one clip on Substack as a note. 🔹Combine a couple of clips and takeaways for a Substack post. 🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) <a href='https://substack.com/@annetterichmond'>Click Here</a> 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 <a href='https://blackdogmarketingstrategies.com/video-coaching/'>Click Here</a> ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel <a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'>Click here for my YouTube channel </a> ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: <a href='https://substack.com/@annetterichmond'>https://substack.com/@annetterichmond</a> LinkedIn: <a href='https://www.linkedin.com/in/annetterichmond/'>https://www.linkedin.com/in/annetterichmond/</a> YouTube: <a href='https://www.youtube.com/@blackdogmarketingstrategies'>https://www.youtube.com/@blackdogmarketingstrategies</a> TikTok: <a href='https://www.tiktok.com/@annetteadvises'>https://www.tiktok.com/@annetteadvises</a> Instagram: <a href='https://www.instagram.com/annetteadvises/%20'>htt...</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Staying on top of content creation is a struggle. I don&amp;apos;t know about you, but I don&amp;apos;t know anyone who has extra time. Certainly not a business owner or entrepreneur like me. &lt;/p&gt;&lt;p&gt;In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed. &lt;/p&gt;&lt;p&gt;Top Takeaways&lt;br/&gt;&lt;br/&gt;🔹Choose one format, write three tips and record 15.&lt;br/&gt;🔹Pick one problem and choose the format.&lt;br/&gt;🔹Record for 15 to 25 minutes.&lt;br/&gt;🔹Grab three to five B-roll clips from the footage.&lt;br/&gt;🔹Add a mix of voiceover and text on screen.&lt;br/&gt;🔹Post one clip on LinkedIn (50 words, a slide or less).&lt;br/&gt;🔹Repurpose one clip on Substack as a note.&lt;br/&gt;🔹Combine a couple of clips and takeaways for a Substack post.&lt;br/&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🔷 &lt;b&gt;Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) &lt;/b&gt;&lt;a href='https://substack.com/@annetterichmond'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;📌&lt;b&gt; When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 &lt;/b&gt;&lt;a href='https://blackdogmarketingstrategies.com/video-coaching/'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;br/&gt;&lt;br/&gt;*********************************************&lt;/p&gt; &lt;p&gt;➡️ Need more? Check out the &lt;b&gt;300+ videos on my YouTube channe&lt;/b&gt;l &lt;a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'&gt;&lt;b&gt;Click here for my YouTube channel&lt;/b&gt; &lt;/a&gt;&lt;br/&gt; &lt;br/&gt; ********************************************&lt;br/&gt; &lt;br/&gt; &lt;b&gt;For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.&lt;/b&gt; &lt;br/&gt;Substack: &lt;a href='https://substack.com/@annetterichmond'&gt;https://substack.com/@annetterichmond&lt;/a&gt; &lt;br/&gt; LinkedIn: &lt;a href='https://www.linkedin.com/in/annetterichmond/'&gt;https://www.linkedin.com/in/annetterichmond/&lt;/a&gt;&lt;br/&gt;YouTube: &lt;a href='https://www.youtube.com/@blackdogmarketingstrategies'&gt;https://www.youtube.com/@blackdogmarketingstrategies&lt;/a&gt;&lt;br/&gt;TikTok: &lt;a href='https://www.tiktok.com/@annetteadvises'&gt;https://www.tiktok.com/@annetteadvises&lt;/a&gt;&lt;br/&gt;Instagram: &lt;a href='https://www.instagram.com/annetteadvises/%20'&gt;htt...&lt;/a&gt;&lt;/p&gt;</description>

Send us a text Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me.  In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed.  Top Takeaways  🔹Choose one format, write three tips and recor...

117  - Save Time Creating Video With My Easy Repeatable Workflow

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms">Send us a text</a>Staying consistent with video content, especially if you&apos;re not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.  In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates. Top Takeaways 🔹Document, don’t perform—capture real moments to reduce pressure and ship more. 🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.🔹Hook fast (first 1–3 seconds); keep caption lines short.🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear. 🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post. Chapters 00:00 The Power of Documentation 00:44 Transforming Everyday Moments into Content 01:05 Creating Engaging Video Posts 🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) <a href='https://substack.com/@annetterichmond'>Click Here</a> 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 <a href='https://blackdogmarketingstrategies.com/video-coaching/'>Click Here</a> ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel <a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'>Click here for my YouTube channel </a> ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: <a href='https://substack.com/@annetterichmond'>https://substack.com/@annetterichmond</a> LinkedIn: <a href='https://www.linkedin.com/in/annetterichmond/'>https://www.linkedin.com/in/annetterichmond/</a> YouTube: <a href='https://www.youtube.com/@blackdogmarketingstrategies'>https://www.youtube.com/@blackdogmarketingstrategies</a> TikTok: <a href='https://www.tiktok.com/@annetteadvises'>https://www.tiktok.com/@annetteadvises</a> Instagram: <a href='https://www.instagram.com/annetteadvises/%20'>htt...</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2268919/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Staying consistent with video content, especially if you&amp;apos;re not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.  &lt;/p&gt;&lt;p&gt;In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates. &lt;/p&gt;&lt;p&gt;Top Takeaways&lt;br/&gt;&lt;br/&gt;🔹Document, don’t perform—capture real moments to reduce pressure and ship more. &lt;/p&gt;&lt;p&gt;🔹Think in 3 simple ideas: what you’re doing, where to place the phone, what to show or tell.&lt;/p&gt;&lt;p&gt;🔹Turn clips into posts with one format: text-on-screen, voiceover with b-roll, or screen demo.&lt;/p&gt;&lt;p&gt;🔹Hook fast (first 1–3 seconds); keep caption lines short.&lt;/p&gt;&lt;p&gt;🔹Length guardrails: 7–20 seconds for quick tips; up to 60–90 seconds if you’re teaching.&lt;/p&gt;&lt;p&gt;🔹Voice over and music. Use no-lyrics tracks and keep music low so speech is clear. &lt;/p&gt;&lt;p&gt;🔹Real-life example works: “Mission Grill Possible” turned a rainy grill into a high-engagement post.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;Chapters&lt;br/&gt;&lt;br/&gt;00:00 The Power of Documentation&lt;br/&gt;00:44 Transforming Everyday Moments into Content&lt;br/&gt;01:05 Creating Engaging Video Posts&lt;br/&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;🔷 &lt;b&gt;Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) &lt;/b&gt;&lt;a href='https://substack.com/@annetterichmond'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;📌&lt;b&gt; When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 &lt;/b&gt;&lt;a href='https://blackdogmarketingstrategies.com/video-coaching/'&gt;&lt;b&gt;Click Here&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;br/&gt;&lt;br/&gt;*********************************************&lt;/p&gt; &lt;p&gt;➡️ Need more? Check out the &lt;b&gt;300+ videos on my YouTube channe&lt;/b&gt;l &lt;a href='https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA'&gt;&lt;b&gt;Click here for my YouTube channel&lt;/b&gt; &lt;/a&gt;&lt;br/&gt; &lt;br/&gt; ********************************************&lt;br/&gt; &lt;br/&gt; &lt;b&gt;For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.&lt;/b&gt; &lt;br/&gt;Substack: &lt;a href='https://substack.com/@annetterichmond'&gt;https://substack.com/@annetterichmond&lt;/a&gt; &lt;br/&gt; LinkedIn: &lt;a href='https://www.linkedin.com/in/annetterichmond/'&gt;https://www.linkedin.com/in/annetterichmond/&lt;/a&gt;&lt;br/&gt;YouTube: &lt;a href='https://www.youtube.com/@blackdogmarketingstrategies'&gt;https://www.youtube.com/@blackdogmarketingstrategies&lt;/a&gt;&lt;br/&gt;TikTok: &lt;a href='https://www.tiktok.com/@annetteadvises'&gt;https://www.tiktok.com/@annetteadvises&lt;/a&gt;&lt;br/&gt;Instagram: &lt;a href='https://www.instagram.com/annetteadvises/%20'&gt;htt...&lt;/a&gt;&lt;/p&gt;</description>

Send us a text Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.   In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates.  Top Takeaways  🔹Document, don’t perform—capture real...

116 - Unlock The Secret to Consistent Content (Even Off Camera) Now!

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help&nbsp; B2B professionals, consultants, and entrepreneurs grow their business.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

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