Consulting Leaders
Consulting Leaders

Consulting Leaders

GHA Marketing

Overview
Episodes

Details

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

Recent Episodes

Build High Impact Consulting Leaders With Transformative Executive Coaching With Biran Yilancioglu
DEC 12, 2025
Build High Impact Consulting Leaders With Transformative Executive Coaching With Biran Yilancioglu

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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In top-tier consulting, everyone is smart and analytical, but not everyone can hold the room, navigate politics, or lead through ambiguity. Biran has spent more than a decade inside strategy and corporate environments observing what really differentiates high-impact leaders: the human skills that change how people think, show up, and decide.

Through Biran Consulting Ltd and TPC Leadership, she turns these insights into practical development journeys for organizations worldwide.

We discuss how she works with leaders in transition, how she builds executive presence beyond technique, and how consulting firms can create leadership development that actually sticks.

We also look at her work training and supervising coaches, and what consulting leaders can borrow from the discipline of professional coaching.

Finally, we dig into how she builds systems that sustain growth, from Coach Café to supervision structures, helping leaders and coaches develop with clarity and intention.

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Proposed Interview Structure:

1. What got you into coaching and leadership development, and how did that path evolve into your work with executives and coaches today?

2. When you look at senior leaders and consultants, what leadership gap are you most focused on solving, and why does it matter to you?

3. Who are your ideal clients today, and within those organizations, who are the decision-makers you most often work with?

4. Most of your work is trust-driven. How do clients typically find you, and what has proven most effective for attracting the right leaders and teams?

5. Coaching engagements often take time to align, budget, and approve. How do you move a conversation from interest to commitment without forcing it?

6. Once a client begins working with you, what do you do to ensure they keep coming back, not just for results, but for a long-term partnership they value?

7. Where do you find yourself most stuck right now in your work as a coach and supervisor, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work, and for the leaders and coaches you support, over the next few years?

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Know more about Biran Yilancioglu

Website Link: https://biranyilancioglu.com/

Email: [email protected]

Connect with Biran Yilancioglu on LinkedIn

LinkedIn link: https://www.linkedin.com/in/biranyilancioglu/?originalSubdomain=uk

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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34 MIN
How to Turn Recruiting Into Strategic Advantage With AI Ready TA Systems With Amy Hitchner-Allison
DEC 12, 2025
How to Turn Recruiting Into Strategic Advantage With AI Ready TA Systems With Amy Hitchner-Allison

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Amy leads AHA Solutions Group, where she helps organizations strengthen their recruiting engines through training, operational audits, and recruiter placement. Her approach is practical and metrics-focused, built from years of leading recruiting functions in industries defined by constant hiring pressure.

She works with companies that need predictable, efficient talent acquisition, often the same companies consultants advise on growth, operations, and retention. Amy understands how recruiting impacts revenue, culture, and execution, and she brings a structured framework to help clients fix what isn’t working.

For consulting leaders, her perspective is a reminder that hiring problems often sit beneath operational challenges. Amy’s work offers a clean, tactical way to diagnose and improve those systems.

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Proposed Interview Structure:

1. What first drew you into recruiting, and when did you realize you wanted to turn your experience into a consulting practice?

2. From your vantage point, what’s the biggest gap you consistently see in companies’ recruiting functions, and what made you want to solve that problem through consulting?

3. Who are the clients you serve best today, and within those organizations, who usually understands the urgency of strengthening TA operations?

4. How do most clients find you, and what have you learned about attracting companies that genuinely value improving their recruiting systems?

5. When you’re speaking with a prospect, what usually drives them to move forward, and how do you help them understand the business impact of your work?

6. Once you’re engaged, how do you keep clients coming back? What do you do to build long-term relationships and ensure they continue to rely on you as their TA partner?

7. As a consultant, where do you personally feel most stuck right now, whether it's scale, operations, messaging, or something else?

8. Looking ahead as a TA consultant, where do you see the biggest opportunities to deepen your impact over the next few years?

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Know more about Amy Hitchner-Allison

Website Link: https://www.ahasolutionsgroup.com/

Connect with Amy Hitchner-Allison on LinkedIn

LinkedIn link: https://www.linkedin.com/in/amy-hitchner-allison/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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23 MIN
How to Build a High Value Consulting Practice Through Business Architecture With Samuel Holcman
DEC 12, 2025
How to Build a High Value Consulting Practice Through Business Architecture With Samuel Holcman

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Samuel Holcman is the Managing Director of the Enterprise Architecture Center Of Excellence (EACOE) and the Business Architecture Center Of Excellence (BACOE), as well as CEO of Pinnacle Business Group.

For over five decades, he’s been focused on one core question: how do you make architecture human-consumable so executives can actually use it to run the business better? His work is “for practitioners, by practitioners,” with a clear emphasis on real-world implementation rather than theory.

Through EACOE and BACOE, Samuel provides training, certification, and consulting in Enterprise Architecture, Business Architecture, and related disciplines like IT strategy and lifecycle management.

What sets his organizations apart is the integrated environment: frameworks, methodology, tools, project plans, mentoring, and full project support, all aimed at getting clients to something they can use “Monday morning.”

For consulting firm owners, Samuel’s world is a masterclass in productized expertise.

He’s built a global practice around frameworks, repeatable methods, and practitioner-led education, and he’s distilled this into books like Reaching the Pinnacle and Business Architecture: The Enabler of Business Strategy.

This conversation will dig into how consultants can translate complex work into clear value, design offers around capability building, and position themselves as the people clients trust to connect strategy, architecture, and execution.

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Proposed Interview Structure:

1. You’ve been working in Enterprise and Business Architecture since the early 70s. How did this evolve from internal roles into the consulting and training ecosystem you’ve built with Pinnacle Business Group, EACOE and BACOE?

2. When you look at your work today, what is the specific business problem you see yourself solving for clients, and why does it matter so much to you?

3. In your consulting work, who are your ideal clients right now, in terms of size, industry, and maturity, and who are the actual decision makers that bring you in?

4. What have been the most effective ways for you to attract new clients, and which visibility or marketing efforts turned out not to be worth the time?

5. When an organization shows interest in your frameworks or workshops, how do you, personally, guide them from initial curiosity through to a signed engagement?

6. As a consultant and educator, how do you make sure clients keep coming back, what do you do during and after engagements to demonstrate value, stay relevant to them, and build long-term relationships?

7. With everything you’ve built, where do you still feel most “stuck” today as a consultant?

8. Looking ahead a few years, where do you see the biggest opportunities for consulting firm owners who want to build offers around Enterprise or Business Architecture?

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Know more about Samuel Holcman

Website Link: https://www.bacoe.org/workshops

Email: [email protected]

Connect with Samuel Holcman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/samuel-holcman/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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46 MIN
How to Diagnose Growth Bottlenecks of Your Firm and Accelerate Client Results With Rick Rattray
DEC 11, 2025
How to Diagnose Growth Bottlenecks of Your Firm and Accelerate Client Results With Rick Rattray
Description: In this episode, Guillaume speaks with Rick Rattray, MPPM, CEC, an executive coach and former EdTech C-suite leader who has helped multiple PE-backed companies scale, refocus, or turn around at critical inflection points. Rick brings a rare operator-advisor perspective: he knows how to coach leaders, but he also knows how to run the business. For consultants working with growth-stage or PE-backed clients, Rick’s insights on alignment, focus, and GTM execution show exactly where advisory work creates real commercial impact. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/tvqp2xtsq8 YouTube (for sharing): https://www.youtube.com/watch?v=hOD4U5l0Lcs Apply to be a guest: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ ********************************************************** Rick's Bio: Rick Rattray, MPPM, CEC is an executive coach and transformational EdTech operator with deep experience in PE-backed growth environments. As Managing Director of Varroom LLC and Principal at The Parliament Group, he works with leadership teams facing scale challenges, growth plateaus, or high-stakes strategic decisions. He’s held senior roles at Kaplan, Vista Equity’s ReliasLearning, QuadPartners’ ILSC GlobalFoundations, Shorelight, Barbri Professional, and AltaClaro, where he helped scale the business to ~$3M ARR, formalized operations, strengthened GTM, and supported a successful seed round and enterprise expansion. Rick holds an MBA from Yale SOM, is a CEC-certified executive coach, an ICF member, and an active mentor in innovation and commercialization ecosystems including Yale’s Tsai CITY. ********************************************************** Show Notes: Rick has built and transformed organizations across the EdTech and higher-ed ecosystem, from Vista Equity and Leeds Equity portfolio companies to Kaplan Ventures and emerging ventures like AltaClaro. He’s spent his career stepping into environments where clarity is missing, growth has stalled, or the team is struggling to align around what matters most. Through Varroom LLC, Rick now coaches founders, CEOs, and leadership teams while also advising growth-stage companies that need deeper support, from refining product-market fit to stabilizing operations to preparing for a fundraising round or exit. His approach blends grounded coaching with the hands-on experience of someone who has actually run and grown businesses. For consulting firm owners, Rick is a powerful model: he has created repeatable client value across industries, built long-term engagements anchored in clarity and results, and supported companies through meaningful revenue growth, including taking AltaClaro from ~$0 to $3M ARR while helping secure institutional funding and major enterprise clients. ********************************************************** Proposed Interview Structure 1. What led you from running PE-backed businesses to building your own coaching and advisory practice? 2. When a CEO or leadership team brings you in today, what’s the underlying problem they’re usually trying to solve? 3. Who do you work with today through Varroom and Parliament Group, and who’s typically the decision-maker who brings you in? 4. Most consultants struggle with pipeline. For you, what consistently brings in new coaching or advisory clients? 5. When a potential client is at a major inflection point, how do you scope the engagement and move from first conversation to a clear mandate? 6. You’ve built long-term relationships across several companies, how do you keep clients coming back and make sure the relationship continues to grow over time? 7. Where do you find yourself most stuck right now as a coach and advisor, if at all? Is it capacity, ideal client fit, evolving your offer, or something else that you’re currently working through? 8. Looking ahead, where do you see the biggest opportunities in your field over the next few years?
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28 MIN
How to Build Scalable & Repeatable Sales Functions In Your Consulting Engagements With Jon Rydberg
DEC 11, 2025
How to Build Scalable & Repeatable Sales Functions In Your Consulting Engagements With Jon Rydberg

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Jon specializes in helping SaaS companies install the systems, habits, and leadership required for repeatable revenue, the part most founders struggle with once they move past the first wave of early wins.

His work sits at the intersection of GTM strategy, sales process design, and team development, giving him a front-row view into what separates scalable companies from those that stall.

As the founder of Align Advisory Group and a Limited Partner at Stage 2 Capital, Jon sees patterns across early-stage GTM functions every day. He’s helped companies sharpen positioning, improve conversion, and build the management structure needed for sustainable ARR growth.

His experience as a fractional executive gives him a practical, on-the-ground perspective founders appreciate.

Jon is also deeply active as a sales coach and advisor, including facilitating high-rated programs for Sales Assembly and serving on the Professional Sales Advisory Board at Ohio State University.

His calm, structured, data-driven approach is a consistent theme in how clients describe working with him.

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Proposed Interview Structure:

1. What originally pulled you into sales leadership and, eventually, GTM advisory work?

2. When you step inside a SaaS company, what problem are you most often being asked to solve, and why do you think that problem keeps repeating across the market?

3. Who are your ideal clients today, stage, team size, or revenue level, and who inside the organization typically brings you in?

4. From your experience, what’s been the most reliable way for you to attract new advisory and fractional work, and what can consultants learn from that?

5. Consulting often has a long path from first conversation to signed engagement. How do you guide prospects through that process and keep momentum without pushing?

6. When it comes to your own advisory work, how do you build long-term client relationships, and what ensures clients come back for continued support?

7. Even with your experience, where do you find yourself most challenged or stuck right now as a consultant or advisor?

8. Looking ahead, where do you see the biggest opportunities, or biggest risks, in SaaS GTM over the next 3-5 years?

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Know more about Jon Rydberg

Website Link: https://alignrev.com/

Connect with Jon Rydberg on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jonrydberg1/

Email: [email protected]

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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34 MIN