Consulting Leaders
Consulting Leaders

Consulting Leaders

GHA Marketing

Overview
Episodes

Details

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

Recent Episodes

How to Build a Brand That Drives Growth Through Emotional Marketing With Mark Arnold
APR 21, 2026
How to Build a Brand That Drives Growth Through Emotional Marketing With Mark Arnold
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mark Arnold sits at the intersection of branding, strategy, and execution. With a background as a senior executive in a credit union and now leading his own consulting firm, he brings both operator and advisor perspectives to the table. His work focuses on helping financial institutions clarify their positioning and translate that into consistent, effective marketing. A key theme in Mark’s approach is that marketing is not transactional, it’s emotional. Whether it’s a financial product or a consulting service, decisions are driven more by feelings than logic. This shifts how consultants should think about messaging, storytelling, and client engagement. For consulting firm owners, this conversation is a reminder that growth doesn’t come from sporadic campaigns. It comes from consistent, compound marketing, clear messaging, repeated over time, aligned with strategy and executed across the entire organization.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did your experience inside a credit union shape the way you run On The Mark Strategies today? 2. What specific problem are you helping your clients solve when it comes to branding and strategy, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who typically makes the decision to bring you in? 4. How do clients typically find you today, and what has worked best for you to consistently attract the right consulting engagements? Current Acquisition Channels: Referral Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and firms in your space? 5. When you’re talking to a potential client, how do you move them from interest to actually committing to a strategic engagement with you? 6. How do you personally retain clients, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant running On The Mark Strategies (if at all)? 8. Looking ahead, where do you see the biggest opportunity for branding and strategic consulting over the next few years?*******************************************************************************************************************************************Know more about Mark ArnoldWebsite Link: https://onthemarkstrategies.com/Connect with Mark Arnold on LinkedInLinkedIn link: https://www.linkedin.com/in/jmarkarnold/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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33 MIN
How to Win High-Value CEO Advisory Work Through Leadership Alignment With Kat Rippy
APR 20, 2026
How to Win High-Value CEO Advisory Work Through Leadership Alignment With Kat Rippy
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Kat Rippy works at the intersection of leadership, strategy, and organizational effectiveness. For over two decades, she has helped mid-sized companies navigate critical inflection points, scaling, succession, and realignment, by focusing on what most consultants overlook: leadership alignment and energy. Her approach is grounded in a simple idea: businesses don’t move forward because of better dashboards, they move forward when leadership teams are clear, aligned, and intentional. Through executive facilitation, strategic planning, and immersive retreats, she helps leadership teams shift how they think, operate, and make decisions. For consulting firm owners, this conversation is a reminder that real impact comes from influencing how leaders show up, not just what they do. Kat’s model shows how to position yourself closer to the CEO, own higher-value conversations, and deliver outcomes that stick.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did you end up advising CEOs and executive teams at this level? 2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients, and at what moment do they typically realize they need your support? 4. How do CEOs and leadership teams typically find you, and what has worked best for you to attract the right clients? Current Acquisition Channels: Referral, Speaking engagements Sub Question: What’s your perspective on podcasting as a marketing tool for consultants working with executive audiences? 5. When you’re dealing with CEOs and boards, how do you move from an initial conversation to a committed advisory engagement? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that the relationship compounds? 7. Where do you find yourself most stuck right now in your business as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership advisory and organizational effectiveness consulting over the next few years?**********************************************************************Know more about Kat RippyWebsite Link: http://www.energizeleadership.com/Connect with Kat Rippy on LinkedInLinkedIn link: https://www.linkedin.com/in/krippy/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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26 MIN
How to Build High-Performing Teams Through Strengths-Based Leadership With Colleen DelVecchio
APR 20, 2026
How to Build High-Performing Teams Through Strengths-Based Leadership With Colleen DelVecchio
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Colleen DelVecchio has spent more than two decades working at the intersection of leadership development, coaching, and organizational change. As the founder of Maxady, she has evolved her business from a solo consultancy into a team of certified coaches and trainers, delivering measurable impact across organizations. Her work is grounded in CliftonStrengths, but what stands out is how she operationalizes it. This isn’t abstract coaching, it’s about helping leaders and teams increase performance, engagement, and clarity in how they work together. Beyond consulting, Colleen is also building a media layer with her podcast, Embrace the Squiggle, where she explores non-linear career paths. That combination of consulting, speaking, and content creates a well-rounded growth engine worth studying for any consulting firm owner.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did your early experience shape the work you do today? 2. What specific problem are you helping your clients solve, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients today, and what does the buying process typically look like on their side? 4. You’ve built visibility through speaking, workshops, and your podcast, what has worked best for you to consistently attract new clients? Current Acquisition Channels: Referral, Content, Podcast (hosting), Speaking engagements Sub Question: You host a podcast yourself (Embrace the Squiggle), How do you see podcasting as a marketing tool for consultants in your space? 5. When you’re selling leadership development and coaching, how do you position the value and bring deals to a close? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships? 7. As someone who has scaled from solo to a team of 10, where do you find yourself most challenged today (if at all)? 8. Looking ahead, where do you see the biggest opportunity for strengths-based leadership and team development over the next few years?*********************************************************************Know more about Colleen DelVecchio Website Link: https://www.maxady.com/Connect with Colleen DelVecchio on LinkedInLinkedIn link: https://www.linkedin.com/in/comara/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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34 MIN
How Consultants Can Help Leaders Build High-Trust Cultures That Actually Perform With Laurel Smylie
APR 17, 2026
How Consultants Can Help Leaders Build High-Trust Cultures That Actually Perform With Laurel Smylie
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Laurel Smylie helps companies tackle one of the most overlooked drivers of business performance: the quality of leadership and culture inside the organization. As Managing Partner at Four Letter Consulting, she works with senior teams to strengthen leadership capability, improve team dynamics, and create environments where people are engaged and accountable. Before launching her firm, Laurel spent nearly a decade at Great Place to Work Institute advising organizations on building high-trust workplaces. Her work included assessing culture, guiding leadership teams through organizational change, and supporting companies seeking to build workplaces where trust, pride, and camaraderie are real, not aspirational. In this episode, we unpack how consultants can approach culture and leadership development in practical ways, from working with senior executives to creating sustainable behavior change across teams.**********************************************************************Proposed Interview Questions: 1. What originally pulled you into the world of leadership development and organizational consulting? 2. What specific problem are you helping organizations solve when they bring you in, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are the decision makers you typically work with inside those organizations? 4. How do clients typically find you today, and what has worked best for attracting new consulting and coaching engagements? Current Acquisition Channels: Referral, Certification roster Sub Question: What do you think about podcasting as a marketing channel for consultants working in leadership and culture? 5. When you’re speaking with a potential client about culture or leadership work, how do you typically move that conversation toward a real consulting engagement? 6. Once you’re working with a client, how do you retain them over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a leadership and culture consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership and culture consulting over the next few years?*********************************************************************Know more about Laurel SmylieWebsite Link: https://fourletterconsulting.com/Connect with Laurel Smylie on LinkedInLinkedIn link: https://www.linkedin.com/in/laurel-smylie/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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12 MIN
How to Drive Client Results Through Team Cohesion & Human Centered Leadership With Tara Powers
APR 16, 2026
How to Drive Client Results Through Team Cohesion & Human Centered Leadership With Tara Powers
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Tara Powers has built her firm at the intersection of consulting, coaching, and leadership development. Over the past 25+ years, she has worked with more than 350 companies and 30,000 leaders, helping them improve how teams operate, communicate, and perform. Her approach blends strategic consulting with coaching and structured frameworks like Everything DiSC and The Five Behaviors. The result is not just insight, but behavior change that sticks, something many consulting firms struggle to deliver. For consultants, this hybrid model is key: clients don’t just need recommendations, they need transformation inside teams. And that requires combining advisory work with coaching and implementation.**********************************************************************Proposed Interview Questions: 1. What got you into consulting and coaching, and how did you end up focusing on leadership and team development? 2. What specific problem are you helping your clients solve today, and why is it personally important for you to solve it? 3. Who are your ideal clients today, and who inside the organization typically decides to bring you in? 4. How have you built a consistent flow of clients over the years across both consulting and coaching engagements? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool for leadership and consulting businesses? 5. When you’re dealing with multiple stakeholders in an organization, how do you move from initial conversations to a signed engagement? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with your firm? 7. Where do you find yourself most stuck right now as a consulting and coaching firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership and team development work over the next few years?*********************************************************************Know more about Tara PowersWebsite Link: https://www.powersresourcecenter.com/Connect with Tara Powers on LinkedInLinkedIn link: https://www.linkedin.com/in/tarapowers/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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32 MIN