Consulting Leaders
Consulting Leaders

Consulting Leaders

GHA Marketing

Overview
Episodes

Details

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

Recent Episodes

How to Expand Executive Influence Through Perception Alignment With Luis Velasquez
FEB 11, 2026
How to Expand Executive Influence Through Perception Alignment With Luis Velasquez
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Luis coaches leaders at the exact moment where success creates a new problem: visibility, pressure, and performance collide, and the cost of being misread goes up. His core idea is simple: great leaders don’t always need to change who they are; they need to be seen as they intend to be. That means closing the gap between what you think you’re communicating and what stakeholders actually experience.He works with three recurring profiles: fast-rising high achievers who need stronger executive presence, intense leaders who are “brilliant but misunderstood,” and senior executives who stop getting real feedback as they rise. His process is aspiration-driven and anchored in business outcomes: align leadership growth with company goals, surface perception patterns shaping impact, and clarify a path forward that results in visible behavior change.For consulting firm owners, this episode is a masterclass in influence and stakeholder management. The same dynamics show up when you’re selling, leading delivery teams, and scaling beyond founder-dependency: if clients trust you but everything still routes through you, your leadership isn’t scaling yet. Luis will share how to make strategic leadership legible, so you’re not just respected, but followed.**********************************************************Proposed Interview Structure:1. Luis, what pulled you into executive coaching in the first place, what was the moment where you realized this is the work?2. Your positioning focuses on where perception, pressure, and performance collide. What perception gap do you most often see in senior leaders, and why is it so important for you to help them close it?3. You coach three profiles: fast-rising high achievers, ‘brilliant but misunderstood’ leaders, and execs at the top who stop getting feedback. Which one shows up most often today, and who’s usually the decision maker bringing you in?4. How do your best clients typically find you, what has consistently worked to earn trust at that level? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool in the coaching/consulting space, especially for credibility-led services like yours?5. Executive coaching can have a long buying cycle and a lot of stakeholders, CEO, HR, board. How do you usually move from interest to a signed engagement?6. Executive coaching can easily become ‘useful but optional.’ How do you retain clients long term, what do you do to build deep relationships and make the value so clear they keep coming back?7. Where do you find yourself most stuck right now as a coach and business owner, if at all? Is it growth, positioning, delivery capacity, or something else entirely?8. Looking ahead, where do you see the biggest opportunity in leadership and executive coaching over the next few years, and what are you building toward personally?*********************************************************************Know more about Luis VelasquezWebsite Link: https://velascoaching.com/Book link: https://www.amazon.in/Ordinary-Resilience-Rethinking-Effective-Leaders/dp/1544545649Connect with Luis Velasquez on LinkedInLinkedIn link: https://www.linkedin.com/in/velasquezluis/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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28 MIN
How to Prevent Costly People Risk by Stabilizing Leadership Early With Jenora Ledbetter
FEB 10, 2026
How to Prevent Costly People Risk by Stabilizing Leadership Early With Jenora Ledbetter
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Jenora Ledbetter is the Principal Consultant at The Self Care Network, where she works with organizations facing high-risk people and leadership situations that can’t wait. Her work sits at the intersection of leadership dynamics, behavioral patterns, and organizational risk, helping leaders address problems before they become expensive. Rather than treating burnout, conflict, or turnover as “soft” HR issues, Jenora frames them as early indicators of deeper instability. She provides short-term and fractional support to stabilize leadership teams, guide sensitive decisions, and reduce exposure during periods of strain or transition. In this conversation, we’ll explore how consulting firm owners can recognize hidden people risks, navigate leadership breakdowns with clarity, and build organizations that stay stable under pressure, without defaulting to reactive hires or surface-level fixes. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting and leadership stabilization work? 2. What specific people or leadership problems do you help organizations with today, and why helping them matters so much to you personally? 3. Who do you typically work with today, and who inside the organization usually brings you in when things feel urgent? 4. How do organizations usually find you when they’re facing these high-risk situations, and what’s worked best for you to attract the right clients? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: You host your own podcast, what do you think about podcasting as a marketing tool in the consulting and leadership space? 5. When the stakes are high and decisions are sensitive, how do you help leaders move from hesitation to commitment? 6. Once you’re working with a client, how do you approach retention, what do you do to build trust, deliver results, and keep clients coming back over the long term? 7. Where do you find yourself most stuck right now in your own practice, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work in leadership, culture, and people-risk over the next few years?*********************************************************************Know more about Jenora LedbetterWebsite Link: https://www.theselfcarenetwork.org/Connect with Jenora Ledbetter on LinkedInLinkedIn link: https://www.linkedin.com/in/jenoraledbetter/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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32 MIN
How to Win and Deliver Complex Public Sector Work Through Procurement & Execution With David de Wet
FEB 10, 2026
How to Win and Deliver Complex Public Sector Work Through Procurement & Execution With David de Wet
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************David de Wet has spent over 20 years working at the intersection of procurement, project delivery, and sustainability. As Founder and Managing Director of Ecovate Group, he supports public sector organisations, including the NHS, central government, and the MoD, on complex, high-value programmes where compliance, cost control, and environmental outcomes all matter. What makes David’s work stand out is execution. Ecovate doesn’t just advise; they implement. From tactical procurement support to energy demand reduction and social value initiatives, David has built a consultancy designed to close the gap between strategy and delivery, a gap many consulting firms struggle with. In this conversation, we’ll explore how to build credibility in the public sector, sell and deliver long-cycle consulting engagements, and grow a consultancy that balances commercial pressure with sustainability and impact. ********************************************************** Proposed Interview Structure: 1. What originally got you into consulting, and what pulled you toward procurement and the public sector in particular? 2. What specific problem does Ecovate exist to solve today, and why has that problem remained so important to you? 3. Who are your ideal clients now, and when you’re working in the public sector, who are the real decision-makers you need to win over? 4. How do clients typically find you today, and what’s actually worked best to build credibility and trust in such a regulated environment? Current Acquisition Channels: Cold outreach Sub Question: What’s your view on podcasting as a marketing tool for consultants and firms operating in procurement, sustainability, or the public sector? 5. Public sector consulting often comes with long sales cycles and heavy procurement processes, how do you personally navigate that from first conversation to signed contract? 6. Once a client starts working with you, how do you ensure they keep coming back, and what do you do deliberately to build long-term, trusted relationships? 7. Where do you find yourself most stuck right now, whether that’s growth, focus, scale, or something else (if at all)? 8. Looking ahead, where do you see the biggest opportunities in procurement, sustainability, and public sector consulting over the next few years?*********************************************************************Connect with David de Wet on LinkedInLinkedIn link: https://www.linkedin.com/in/davedewet/?originalSubdomain=ukApply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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36 MIN
How to Make Leadership Work Stick in Founder Led Companies With Joy Sybesma
FEB 9, 2026
How to Make Leadership Work Stick in Founder Led Companies With Joy Sybesma
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************Scaling is hard. Not just operationally, emotionally and culturally. Joy has built her work around a simple idea: if leadership development isn’t connected to the reality of how a company wins, it becomes “nice to have” training that fades fast. Through ScaleJOY, Joy helps founders and People leaders design leadership development that’s specific to the company’s stage, goals, and culture, and then hands it over so the organization can run it autonomously within a year. That “handover” piece matters: consulting value isn’t just delivery, it’s capability-building. We’ll talk about why manager training fails in founder-led companies when it doesn’t start with the founder’s principles, how to create real executive team cohesion, and what it takes to make leadership development feel less performative, and more useful, even in hyper-growth environments. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into People leadership and then into building ScaleJOY? 2. What’s the core problem you’re solving for founders and exec teams, and why does it matters so much to you personally? 3. Who are your ideal clients today, and who’s usually the real decision maker: the CEO, the CPO, or the full exec team? 4. How do clients typically find you, and what’s actually worked best to build trust in a space like leadership development where “everyone says they do it”? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for the coaching/consulting space, or for People/leadership work specifically? 5. A lot of your work probably requires buy-in across multiple stakeholders. How do you handle the sales cycle from first conversation to “yes,” especially when the founder is busy or skeptical? 6. Once a client starts working with you, how do you structure engagements to build trust, deliver ongoing value, and turn projects into long-term relationships? 7. Where do you find yourself most stuck right now in your own practice (if at all), whether that’s growth, focus, or the next version of ScaleJOY? 8. Looking ahead, what do you think will matter most in leadership development over the next few years, and how is ScaleJOY evolving to meet it?*********************************************************************Know more about Joy SybesmaWebsite Link: https://www.scalejoy.net/Connect with Joy Sybesma on LinkedInLinkedIn link: https://www.linkedin.com/in/joysybesma/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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35 MIN
How Consultants Can Help Clients Adopt AI That Actually Sticks With Thiago Ferreira
FEB 9, 2026
How Consultants Can Help Clients Adopt AI That Actually Sticks With Thiago Ferreira
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)**********************************************************************AI is everywhere, but real adoption is still rare. Thiago Ferreira built Elevate AI Consulting to help close that gap, working with teams that want results, not demos or oversized “AI initiatives.” As a consultant, educator, and Chief AI Officer, Thiago focuses on lightweight automations, applied training, and systems that reduce manual work without disrupting culture. His work sits at the intersection of strategy, operations, and change management, where most AI projects succeed or fail. In this episode, we talk about how Thiago built his consulting practice, how he helps clients move from curiosity to execution, and what other consultants can learn from his people-first approach to AI adoption. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and what ultimately pulled you into focusing on AI adoption specifically? 2. What core problem do your clients come to you with today, and why do you think AI adoption is where so many organizations get stuck? 3. Who are your ideal clients right now, and who inside the organization usually needs to be convinced for an AI engagement to move forward? 4. How have you built visibility and trust for Elevate AI Consulting, and what’s worked best for attracting the right clients? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements Sub Question: What’s your take on podcasts as a marketing tool for consultants and educators in the AI space? 5. When clients are interested in AI but hesitant to commit, how do you typically guide the sales conversation toward a clear yes? 6. Once a client starts working with you, how do you retain them, and what do you do intentionally to build long-term relationships and repeat engagements? 7. Where do you find yourself most stuck right now as a consultant building an AI-focused practice, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work with AI over the next few years?*********************************************************************Know more about Thiago FerreiraWebsite Link: https://www.elevateaiconsulting.com/LinkedIn: https://www.linkedin.com/company/elevate-ai-consulting/Youtube: https://www.youtube.com/@ElevateAIConsultingConnect with Thiago Ferreira on LinkedInLinkedIn link: https://www.linkedin.com/in/thiagoef/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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31 MIN