Consulting Leaders

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ross Collins has spent more than three decades advising global manufacturers on one of the most overlooked value levers in their businesses: packaging and the supply chain that supports it. As Director at James Ross Consulting, he leads work that blends technical expertise, operational insight, and data-driven decision-making. James Ross Consulting focuses on packaging usage, supply chain efficiency, and sustainability. Since its founding in 1993, the firm has delivered multi-million-pound cost savings, process improvements, and sustainability strategies for world-leading clients, supported by proprietary software for packaging sustainability reporting and supply chain optimization.In this conversation, Ross shares how specialization has shaped the firm’s growth, how consulting has evolved in packaging and e-commerce environments, and what it takes to maintain long-term client relationships in complex, global engagements.**********************************************************Proposed Interview Structure:1. What originally got you into consulting, and how did packaging and supply chain become your focus?2. What specific problems do you help clients solve today, and why do those problems matter so much for you to solve?3. Who are your ideal clients now, and who are typically the decision-makers you work with inside those organizations?4. How do new clients usually find James Ross Consulting, and what has worked best for you in attracting the right kind of engagements over the years? Current Acquisition Channels: Referral, Content, Google Ads, Cold outreach, LinkedIn Sub Question: What’s your view on podcasts as a marketing tool for consulting and specialist advisory firms?5. You’re often dealing with complex, global organizations, how do you navigate long sales cycles and get buy-in across multiple stakeholders?6. Once a client starts working with you, how do you retain them over time, what do you do to ensure they keep coming back and view you as a long-term partner rather than a one-off consultant?7. Where do you find yourself most stuck right now as a consultant and firm leader, if at all?8. Looking ahead, what do you see as the biggest opportunities in packaging, supply chain consulting, and sustainability over the next few years?*********************************************************************Know more about Ross CollinsWebsite Link: jrconsulting.comConnect with Ross Collins on LinkedInLinkedIn link: https://www.linkedin.com/in/ross-collins-b3a869/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ross Thornley sits at the intersection of consulting, leadership development, and the future of work. He’s the Co-Founder and CEO of AQai, the world’s largest community of Adaptability Intelligence (AQ) certified coaches, and a long-time voice on how humans can keep pace with accelerating change. Over the past two decades, Ross has trained hundreds of consultants, coaches, and leaders, delivered more than 10,000 hours of workshops and keynotes, and built multiple ventures across education, HR tech, and leadership development. His work focuses on one core idea: strategy and tools fail if people can’t adapt.In this conversation, we explore what AQ really is, why “AQ before AI” matters for consultants, and how independent advisors can stand out in crowded markets by proving, not just claiming, transformation and impact.**********************************************************Proposed Interview Structure:1. What originally pulled you into this work around adaptability, leadership, and helping people navigate change?2. What problem are you fundamentally solving with AQ, and why does it matter so much to you personally?3. Who are your ideal clients today, and who inside organizations typically makes the decision to invest in adaptability work?4. How do people usually discover you and AQai, and what’s been most effective in building trust and credibility at the level you operate? Current Acquisition Channels: Cold outreach Sub Question: You host the Decoding AQ podcast, how do you see podcasting as a credibility and business-development tool for coaches and consultants?5. Your work often involves mindset shifts, behaviour change, and long-term transformation, how do you help buyers feel confident enough to say yes?6. Once someone starts working with you, how do you keep them engaged over time and turn clients into long-term partners or repeat buyers?7. Where do you personally find yourself most stuck right now, as a coach, founder, and creator building in a fast-moving space (if at all)?8. Where do you personally find yourself most stuck right now, as a founder and thought leader in the adaptability space (if at all)?*********************************************************************Know more about Ross ThornleyWebsite Link: http://www.aqai.io/Connect with Ross Thornley on LinkedInLinkedIn link: https://www.linkedin.com/in/rossthornley/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B2B companies. I walk through the structure of the framework, the 8 core sections, and how each stage transforms conversations into relationships, opportunities, and clients. What You’ll Learn: The full framework used at GHA Marketing to build B2B brands and lead generation systems How positioning, guest strategy, and outreach create consistent opportunities The step-by-step process from podcast conversation to business relationship Why post-interview nurturing is where most B2B sales actually happen How content repurposing and automation scale brand visibility Advanced stages of B2B podcasting including audience conversion and partnerships Chapters: 00:00 – Introduction to the B2B Podcasting Playbook 01:12 – What the Framework Helps B2B Companies Achieve 01:53 – Section 1: Irresistible Positioning 02:45 – Sections 2–4: Guest Acquisition to Interview Strategy 04:58 – Sections 5–7: Relationship Building and Conversion 08:15 – Section 8: Scaling Through Content and Systems 10:26 – Section 9: Audience Growth and Advanced OpportunitiesIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views. What You’ll Learn: Why fewer, highly targeted listeners outperform large but unqualified audiences How to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcasting Why vanity metrics don’t translate into leads, calls, or revenue How niche positioning turns your brand into a “lighthouse” for ideal clients How to use data-backed content research instead of guessing topics Why simple podcast names and visuals outperform clever or complex branding Chapters: 00:00 – Introducing GHA Marketing’s B2B Podcast Playbook 01:45 – Defining Your Ideal Customer Profile (ICP) 02:31 – Why Lead Quality Beats Volume Metrics 03:25 – Owning a Niche Before Expanding 04:18 – Case Study: Corporate Treasury 101 Podcast 05:07 – What a Well-Defined vs. Weak ICP Looks Like 06:45 – Why Clear and Simple Messaging Converts Better 07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You” 08:35 – Letting Data, Not Opinions, Drive Content Topics 10:05 – Researching What Your ICP Is Actively Searching For Audience & Content Research Tools: AnswerThePublic (by NP Digital) A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.com Google Trends Analyze search trends to identify growing and declining topics within your niche. https://trends.google.com Google Keyword Planner Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key... YouTube Search & Popular Videos Used to identify high-performing topics and content trends within specific niches. Reddit Communities Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.com Quora Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.com Industry Conferences & Breakout Sessions Analyzing headlines and topics from the most attended sessions to uncover real-time demand.If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet! What You’ll Learn: How to secure high-level ICP guests even before your podcast launches Why your existing network is the fastest path to early traction and social proof How podcast interviews reactivate dormant leads without sales pressure The referral question that consistently generates warm introductions How guest social proof increases cold outreach reply rates up to 15%+ Why a zero-pressure pre-interview conversation boosts guest acceptance Chapters: 00:00 – Why High-Level ICPs Agree to Be Podcast Guests 00:55 – The Role of Positioning and ICP Clarity 01:46 – Start With Your Existing Network for Social Proof 02:28 – How to Invite Clients, Leads, and Industry Peers 03:16 – Reactivating Dormant Leads Through Interviews 04:48 – Turning Guests Into a Referral Engine 06:12 – The Exact Referral Question That Works 07:49 – Using Guest Credibility to Improve Cold Outreach 08:45 – Structuring a High-Converting Guest Invitation 09:28 – Why Pre-Interview Conversations Increase AcceptanceIf you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.