The Creativity Economy Is Exploding - Here's a Company Using It To Market Franchises
Episode 122: On this episode of the Pursuit of Profit, host Cliff Nonnenmacher, speaks with franchise visionary and category creator, Angela Olea. She is the founder of Assisted Living Locators, where she didn't just build a brand, she helped create a senior placement service category.Today she's the founder and CEO of Sweet Influencers, where she's using data matching and human insight to intelligently align franchise brands with the right creators.We'll talk about:what it really takes to create a category, build a franchise, investors wanna buy, why influence, trust and technology are converging in powerful ways for today's brands.Take a listen!--------------Timestamps:00:00 - Intro02:01 - Angela's creation of Assisted Living Locators08:31 - Success of Assisted Living Locators12:52 - What is Sweet Influencers21:20 - How Sweet Influencers works-----Links:Sweet InfluencersWatch the Pursuit of Profit on YouTube!Connect with Cliff and Justin:🌐 Website - https://franocity.com/📷 Instagram - /franocity👍 Facebook - /franocity💼 LinkedIn - /cliffnonnenmacher💼 LinkedIn - /justinguevara* Consult with Cliff and Justin @Franocity-----Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.