<p>Brand decisions affect how people feel, long before they open an app or tap a card.</p><p>Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.</p><p>He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.</p><p>In this episode, Alex and Gareth discuss:</p><ul><li><p>What “brand” means in practice, and how it shows up beyond visuals</p></li><li><p>Revolut’s 2023 rebrand and the shift toward a more premium evolution</p></li><li><p>How the emotional experience of a brand shapes trust and loyalty</p></li><li><p>Standing out in a crowded market while maintaining your identity </p></li><li><p>Why Revolut is selective about brand collaborations</p></li><li><p>Leading a team to think outside the box</p></li><li><p>What goes into delivering bold, unexpected design work</p></li><li><p>Gareth’s view on whether AI limits creativity</p></li><li><p>Getting an idea over the finish line and how to not take feedback personally</p></li><li><p>What’s next for Revolut as a global brand</p></li></ul><p>Follow Revolut Insider on Instagram: <a href="⁠revolut.la/RevolutInsider⁠" target="_blank" rel="ugc noopener noreferrer">⁠revolut.la/RevolutInsider⁠</a></p><p>View open career opportunities on Revolut's Brand team: <a href="revolut.la/4qezv9d" target="_blank" rel="ugc noopener noreferrer">revolut.la/4qezv9d</a><br /></p>