Your Email List Is the One Asset No Algorithm Can Touch
Every platform you have ever built an audience on has changed the rules on you. Facebook organic reach now sits at 1 to 2% of total followers. AI search is reducing website clicks. And content has never been easier to produce, which means trust has never been harder to earn.
In this episode Leanne Cohens of Marketing Leap explains why your email list is the one marketing asset no algorithm can take away from you, why it delivers $36 to $42 for every $1 spent, and exactly what to do if yours is currently sitting neglected, underutilised, or barely exists at all.
Covers the three marketing eras, the real reason most SME email lists are not working, how to build a lead magnet that attracts the right subscribers, how AI helps you build and nurture your list faster without replacing your thinking, and a simple five-email nurture sequence that converts cold subscribers into warm leads automatically.