<p>In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.</p><p>You&#39;ll learn:</p><ul><li><p>What it takes to step into leadership during a brand’s transition</p></li><li><p>How agency experience can shape e-commerce strategy</p></li><li><p>Lessons from shifting platforms and preserving pricing power</p></li><li><p>Why owning your brand is essential to long-term success</p></li><li><p>How to communicate price increases without losing trust</p></li><li><p>The practical meaning of “pricing power” in a competitive market</p></li><li><p>What sustainability looks like beyond buzzwords</p></li><li><p>How AI tools are transforming daily work across content and customer service<br></p></li></ul><p>Whether you&#39;re growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.</p><p>In the links you have access to all extra content discussed in the episod.</p><p><br><strong>Show Links</strong></p><p><a href="https://www.melimelihome.se/soffor/serie/luca/"><strong>LUCA SERIEN MELIMELI</strong></a></p><p><a href="https://drive.google.com/drive/folders/1s513_kmgiqRXy3qWvpWt1gMUzdEJDIkn"><strong>The  Effectiveness  Equation</strong></a></p><p><a href="https://www.forbes.com/sites/gregpetro/2014/08/06/why-pricing-power-is-the-real-secret-to-value-investing/"><strong>Forbes - Warren Buffett on Pricing Power</strong></a></p><p><strong>Connect with us: </strong></p><p><a href="https://www.linkedin.com/in/rebeckahawi/"><u>Rebecka’s Linkedin</u></a></p><p><a href="https://www.linkedin.com/in/jonastheodorsson/"><u>Jonas Linkedin</u></a></p><p><a href="https://www.linkedin.com/in/lovisa-sundin-b3080a1b7/"><u>Lovisa&#39;s Linkedin</u></a></p><p><strong>Email us: </strong></p><p><a href="mailto:[email protected]"><u>[email protected]</u></a></p><p><a href="mailto:[email protected]"><u>[email protected]</u></a></p><p><a href="https://www.keywordio.com/get-quote"><strong>Get a quote from Keywordio </strong></a></p><p><br></p>