It’s the final episode of series 2 of the podcast! Geoff and Aimee are joined by Aston alumnus and global marketing leader, Kevin Alderson. We delve into the essence of performance marketing, explore the balance between data and intuition, and discuss the shift from corporate roles to running a consultancy. Kevin also shares valuable insights on building high-performing teams, the importance of commercial and data literacy, and the continuous learning necessary in the ever-evolving field of marketing. Don't miss this engaging and insightful conversation as we wrap up season two with a bang!Interested in saving 20% on postgraduate study? Find out more here: https://www.aston.ac.uk/postgraduate/progressing-postgraduate-studyHoneybee Group: https://thehoneybeegroup.co.uk/