Win With Paid Ads

Ashley Brock

Details

Welcome to the Win With Paid Ads® Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there's a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you're going to love this. Let's get started.

Recent Episodes

OCT 15, 2026
#140 The Real Reason Your Sales Videos Aren't Converting
Ready to sell with more conviction and finally get your ads converting? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= Two coaching calls. Two clients. Two completely different reasons they were avoiding hitting record, and both of them were rooted in a belief they didn't even know they had. In this episode, Ashley breaks down why "lack of conviction causes friction," and why the real reason your videos and ads aren't converting usually has nothing to do with your script. One client believed selling meant her audience got less value. Another believed she was "too old" for people to want to hear from her. Neither belief was true, but both were quietly sabotaging their content before they ever pressed record. In this episode, Ashley covers: 🎯 Why guilt about selling is actually a signal that you're overteaching and underselling 🎯 The exact question to ask yourself to find the belief that's blocking your next move 🎯 Why avoidance is like a check engine light, and the "tape over the light" mistake most people make 🎯 How to record with certainty even when you know not everyone will love it 🎯 The journaling framework Ashley uses to find (and rewrite) the belief underneath the behavior You'll walk away with a simple set of questions to uncover the real reason you're stalling, and a mindset shift to help you show up on camera with the conviction that actually converts. Chapters: 0:00 Why Your Ads and Videos Aren't Converting 0:42 How Ashley Plans Her Podcast Episodes (Using AI) 1:44 The Rhyme: "Lack of Conviction Causes Friction" 2:43 Client Story #1: The Guilt of Selling 4:19 "That's the Problem": Why Guilt Blocks Sales 4:54 Why Charging for Your Offer Is Actually a Gift 5:53 The Real Root Cause of Hesitation 6:25 Ashley's Own Avoidance Story (Instagram) 8:18 You're Not Lazy, You're Conflicted 8:42 Avoidance Is Like a Check Engine Light 9:14 Client Story #2: "I Feel Like I'm Too Old" 11:34 Remember: Beliefs Don't Have to Be Facts 13:00 How to Channel Certainty Before You Hit Record 13:42 Join the Win With Paid Ads Challenge 16:07 You'll Never Make 100% of People Happy 18:18 Staying Quiet Is the Selfish Choice 19:22 The Root Cause Framework: 5 Questions to Ask Yourself 21:41 Share Your Belief With Ashley 22:02 Subscribe & Leave a Review 23:02 Final Words of Encouragement 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads
23 MIN
OCT 8, 2026
#139 "I Don't Have Time for Ads": Why That Excuse Is Costing You Money
Tired of telling yourself you don't have time for ads? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= "I don't have time" is one of the most expensive lies you can tell yourself, and Ashley is proving it with math. In this episode, she breaks down why the time objection is almost never actually about time, and walks through the exact reframes she uses with clients (and herself) to spot what's really going on underneath it. From a one-hour reel that dies in two days versus a one-hour ad that compounds for months, to the Google Calendar time audit she has clients run with Claude, this episode is a full toolkit for finding the hours you swear you don't have. In this episode, Ashley breaks down: 💰 The ROI math on organic vs. paid: why one hour spent on an ad can outperform four to six hours spent on a reel ⏱️ How to run a real time audit (and use Claude connected to your calendar to find your own blind spots) 🧠 The three real reasons hiding under "I don't have time," and the different fix for each one 📈 Why advertising is the job of the CEO, and why outsourcing it without understanding it is bleeding your ad dollars 🎯 How to sell yourself in or out of the excuse using real examples from Alex Hormozi and Ryan Reynolds You'll walk away with a new answer for yourself (or anyone considering working with you) the next time "I don't have time" shows up, and a clear next step for finding the time anyway. Chapters: 0:00 – Time Is a Symptom, Not the Disease 0:36 – "I Don't Have Time" Is the Most Expensive Lie You Tell Yourself 1:38 – Proving the Time Objection Wrong With Math 3:40 – Meet Ashley + the Win With Paid Ads Challenge 5:15 – The 3 Real Reasons Hiding Under "I Don't Have Time" 5:56 – The ROI Math: One Reel vs. One Ad 8:37 – Organic Is a Treadmill, Ads Are an Escalator 9:05 – The Time Audit: Using Claude + Your Google Calendar 11:34 – Habit Stacking and Structuring Your Week 12:43 – Do the Uncomfortable Work First 14:10 – Reminder: Join the 5-Day Challenge 14:41 – Advertising Is the Job of the CEO 16:01 – Why Outsourcing Without Understanding Bleeds Your Ad Dollars 18:13 – Ashley's Growth Story: $200K to $15M 19:09 – Your Greatest ROI: Understanding Ads Enough to Direct Your Team 20:33 – Give Your Excuse Equal Air Time 23:06 – Hormozi's $3K Bet and Ryan Reynolds' Mint Mobile Exit 25:12 – The 4 Buyer Types and the Ad Math That Changes Minds 27:33 – Find 30 Minutes, Protect It, and Join the Challenge 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads
28 MIN
OCT 2, 2026
#138 Split Testing Your Ads: The Exact Metrics That Prove What's Working
Tired of guessing if your funnel is actually working? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= If you are not testing, you are guessing, and that is probably stressing you out. In this episode, Ashley pulls back the curtain on the exact split test her team just ran on their own funnel (video vs. non-video, one master class title vs. another) and breaks down the real benchmarks she uses with her six, seven, and eight figure mastermind clients to know when a funnel is actually broken. Think of it like a doctor running lab tests: what numbers tell you where the problem is, what's a good baseline, and when you actually have enough data to make a call. In this episode, Ashley breaks down: 📊 The minimum sample size (and timeframe) you need before declaring a test winner 📊 Click-through rate and view rate benchmarks that tell you if you have the right audience 📊 Show up rate, hold rate, and conversion rate benchmarks for a free master class or challenge 📊 Why changing video vs. static image and a single title tested a 20%+ lift in results 📊 How to use Claude to audit your own sales call or webinar transcript for blind spots You'll walk away with the exact numbers to benchmark your own funnel against, and a clear next step to pick one metric and start testing instead of guessing. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads
31 MIN
SEP 24, 2026
#137 Callan Faulkner: She Spent $1M on Ads, Made $19M in 6 Weeks
🏆Ready to learn the same paid ads method we taught to Callan? Join the Win With Paid Ads Challenge: https://paidadscoaching.com/challenge-2 She spent a million dollars on ads and generated $19 million in six weeks. In this episode, Ashley pulls back the curtain on Launch Your Ads Live, her exclusive event for six, seven, and eight figure mastermind clients, with a live Q&A featuring Callan Faulkner, founder of The Uncommon Business and the #1 AI education company in the world. Ashley and Callan get into the real math (and mindset) behind scaling ad spend fast, plus how to build an AI-powered team that can actually keep up with that kind of growth. In this episode, they break down: 🤖 How Callan scaled ad spend to $1M without tanking performance, and the exact CPA threshold she uses to stay calm while scaling 🤖 Why "data over drama" is the mindset shift that separates six figure spenders from eight figure spenders 🤖 The AI employee framework Callan uses to run a $20M+ company, including how she deploys shared skills across an entire team 🤖 How to build AI systems for service based businesses, not just admin work (with a live example for a Spanish immersion school) 🤖 Why AI isn't replacing jobs, it's replacing the businesses that refuse to adapt You'll walk away with a clearer read on your own numbers, and a real framework for putting AI to work in your business instead of just talking about it. 🚀 Work with Callan: The Uncommon Business 🤝 Connect with Callan: @callanfaulkner 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads
33 MIN