<p>What if the secret to better marketing… is just paying attention to what people actually do?</p><p></p><p>In this episode, we’re joined by Dean Browell, Chief Behavior Officer of Feedback, to talk about what happens when you stop guessing and start studying real behavior.</p><p></p><p>From being told his research approach didn’t matter to building a company rooted in digital anthropology, Dean breaks down why “social listening” isn’t enough—and what most marketers are still missing.</p><p></p><p>We get into:</p><ul><li>How Feedback was built by challenging the status quo</li><li>Why real behavior matters more than trends or assumptions</li><li>The shift from big agencies to specialized experts</li><li>What clients actually want (and what they don’t trust anymore)</li><li>And the major evolution happening at Feedback 👀 (a GHOST BOSS EXCLUSIVE)</li></ul><p></p><p>Plus: agency chaos, freelancer realities, and a few moments that probably should’ve been cut—but we kept anyway.</p><p></p><p>If you enjoyed this episode, don’t forget to <b>subscribe, rate, and leave us a review</b>—it helps more ghosties find the show 👻</p>