<p>Growing concerns over young people using anti-aging products, have prompted industry regulators in Italy to investigate claims that some brands are using young influencers to promote skincare products to other children. </p><p>Investigators say that the practice is linked to the broader issue of ‘cosmeticorexia’ - a new term coined by some healthcare professionals to describe an obsession with skincare. </p><p>Asma speaks to the BBC’s health and wellbeing reporter Ruth Clegg, about how harmful skincare is for the social media generation.</p><p>Producer: Sam Chantarasak</p><p>Sound engineer: Travis Evans</p><p>Digital producer: Tom Bage</p><p>Senior news editor: China Collins</p><p>(Photo: Young content creator Ellie-May. Credit: Sophie/BBC)</p>