Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms.

Decoding AI for Marketing

[email protected] (Diaz Nesamoney, Greg Stuart, Rex Briggs)

The Growth of Commerce Media (and What AI’s Got to Do With It)

SEP 23, 202551 MIN
Decoding AI for Marketing

The Growth of Commerce Media (and What AI’s Got to Do With It)

SEP 23, 202551 MIN

Description

Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. 

For Further Reading: 

The Future of Commerce Media Isn’t Retail. It's Everywhere

Commerce Media Has Entered a New Era

Commerce media evolves as AI, offsite, and new vertices reshape the landscape

Listen on your favorite podcast app: https://pod.link/1715735755