Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. For Further Reading: <a href="https://www.youtube.com/watch?v=XFs7vc-X3Yo">Embedding Artificial Intelligence in the World’s Largest Companies</a><a href="https://www.kantar.com/inspiration/brands/democratising-marketing-insights-by-leveraging-genai">Leveraging GenAI for Connected Insights</a><a href="https://ppc.land/kantar-forecasts-ten-marketing-trends-for-2026-strategic-planning/">Kantar forecasts ten marketing trends for 2026 strategic planning</a><a href="https://mmaglobal.com/webinars/state-consumer-ai?utm_source=decoding_ai_for_marketers&utm_medium=web&utm_campaign=sid_episode">MMA and Kantar unveil how consumers are using AI</a><a href="https://www.kantar.com/campaigns/kantar-ai-assistant">More about KAiA</a>
Listen on your favorite podcast app: https://pod.link/1715735755

<description>&lt;p&gt;Sid Sudhakaran, Head of Data Strategy &amp; Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. &lt;/p&gt;&lt;p&gt;For Further Reading: &lt;/p&gt;&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=XFs7vc-X3Yo"&gt;Embedding Artificial Intelligence in the World’s Largest Companies&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.kantar.com/inspiration/brands/democratising-marketing-insights-by-leveraging-genai"&gt;Leveraging GenAI for Connected Insights&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://ppc.land/kantar-forecasts-ten-marketing-trends-for-2026-strategic-planning/"&gt;Kantar forecasts ten marketing trends for 2026 strategic planning&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://mmaglobal.com/webinars/state-consumer-ai?utm_source=decoding_ai_for_marketers&amp;utm_medium=web&amp;utm_campaign=sid_episode"&gt;MMA and Kantar unveil how consumers are using AI&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.kantar.com/campaigns/kantar-ai-assistant"&gt;More about KAiA&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;p&gt;Listen on your favorite podcast app: https://pod.link/1715735755&lt;/p&gt;&lt;/p&gt;</description>

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. 

Decoding AI for Marketing

The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

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