What if your relationship with alcohol was more about nourishment than willpower? In this eye-opening toolkit episode of The Big Drink Rethink, Anna shares one of her most powerful tools yet, a framework to help you discover what truly fuels and sustains you, making it easier to outgrow alcohol for good.
Drawing on personal experience and Tara Mohr’s Core Nutrients Framework, Anna Donaghey guides you to uncover what you’re genuinely “thirsty for,” and how meeting these deeper needs naturally eases your reliance on booze. Whether you’re navigating the pressures of the holiday season or simply wanting to rethink your drinking habits, this episode is packed with practical exercises and gentle wisdom to help you feel more alive, grounded, and connected - no willpower required!
Here are the Highlights:
00:00 Habits stick not through willpower, but by feeling nourished
03:10 Christmas amplifies everything, joy, loneliness, and chaos
09:12 Alcohol offers temporary comfort and connection
10:08 Reflect on your true cravings and emotional needs
13:48 Creativity, belonging, and connection energise your inner life
25:13 Prioritise self-nourishment, download the reflection sheet at thebigdrinkrethink.com/tools
26:57 Identifying core needs brings clarity, immediate well-being, and builds lasting habits.
Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1
To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebigdrinkrethink.com/the-big-drink-rethink-experiment
And apply the code POD99 to purchase for just £99 as a podcast listener.
If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Connect with Anna:
Website: thebigdrinkrethink.com
LinkedIn: linkedin.com/in/annadonaghey
Instagram: instagram.com/bigdrinkrethink
Produced by winteraudio.co.uk
Mentioned in this episode:
To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq Or on Waterstones here: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607
Have you ever questioned whether alcohol might be quietly dimming the best parts of your life? In this episode of The Big Drink Rethink, Anna Donaghey chats to Dan D'Souza, co-founder of MUUSH to explore how quitting alcohol made room for more meaning, creativity, and connection. From high-flying networking in boozy city jobs to finding real nourishment in purpose and daily joy, Dan shares his journey through the “grey area” of drinking and the practical, inspiring steps he took to rethink his relationship with alcohol.
Here are the Highlights:
00:00 Intro: Dan D'Souza, co-founder of MUUSH, quit alcohol to prioritise purpose, and connection
04:00 Missed grades led to studying marketing at Sussex
09:54 Alcohol remains a social expectation and facilitator in business
15:54 Drinking can still be a problem if it depletes or distracts you
17:33 A turning point in 2023, after losing a bag with a phone and laptop
21:08 Focus on what feels good and kind
23:57 Removing alcohol creates space for reflection, opens new chapters, and fosters clarity for life's next steps
27:44 Spending less on alcohol allows for more purposeful spending
35:24 Focus on identifying priorities
37:07 Bridging taste and function in non-alcoholic drinks
43:00 Balance values and small pleasures while maintaining clarity and energy
46:02 Seeking professional help and finding inspiration from others
49:14 Friendships can evolve to provide emotional support
Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1
To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment
And apply the code POD99 to purchase for just £99 as a podcast listener.
If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Connect with Anna:
Website: thebeliefscoach.com
LinkedIn: linkedin.com/in/annadonaghey
Instagram: instagram.com/bigdrinkrethink
Produced by winteraudio.co.uk
About Dan D’Souza:
Dan D’Souza, co-founder of MUUSH - Lion’s Mane-based drinks brand. On a mission to bridge taste and function with Lion's Mane based drinks.
10+ years marketing experience at household name brands including Virgin, Octopus investments, Citibank.
His story really captures the grey area so many people find themselves in with alcohol.
Dan stopped drinking in October 2023 whilst working in previous businesses and felt there needed to be more functional and non-alcohol drinks available.
Connect with Dan:
Linkedin:: https://www.linkedin.com/in/dan-d-souza/?originalSubdomain=uk
Instagram: https://www.instagram.com/dan_d.souza/?hl=en
Linkedin (MUUSH): https://www.linkedin.com/company/104243925/admin/dashboard/
Instagram (MUUSH): https://www.instagram.com/drinkmuush/?hl=en
Website: www.muush.co
Mentioned in this episode:
To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq Or on Waterstones here: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607
Letting go, relaxing, and releasing especially without alcohol can feel out of reach for many. In this insightful, toolbox-packed Q&A episode, Anna Donaghey tackles questions from listeners and coaching clients about why it can be so hard to relax or "let go," even after quitting drinking.
This episode explores how patterns of control, nervous system wiring, shame, and old beliefs shape our inability to relax, and offers practical, compassionate tools for beginning to unlearn these habits and find true safety and release.
Here are the Highlights:
00:00 Introduction: Listener questions about “letting go”
01:57 Listener feels unable to soften and release
03:18 The nervous system doesn’t know how to release on its own
04:24 It's not that you're broken, the body has learned holding on is safe
05:33 Why we grip so tightly, and the link to safety and self-protection
06:42 Fear of falling apart, feeling emotions, and losing control
07:38 What does your tightness think it’s protecting?
08:05 Why “trying hard” to release is counterproductive
09:18 Create conditions where release can happen naturally
12:05 The importance of permission in self-care and self-worth
12:48 Seeking support, therapy, and accepting oneself
14:06 Start with possibility
17:19 Replace drinking rituals with calming alternatives
18:04 Healing is slow, small acts accumulate and become safety signals
19:09 Layers of trust: trust in self, trust in others, and (even) trust in life
22:31 “I don’t have to carry this anymore”; letting go doesn’t mean giving up
22:50 Release isn’t a destination, it’s a returning rhythm like breathing
25:03 Micro-moments of softening as daily healing gestures
26:16 Please submit your questions for future episodes.
Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1
To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment
And apply the code POD99 to purchase for just £99 as a podcast listener.
If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Connect with Anna:
Website: thebeliefscoach.com
LinkedIn: linkedin.com/in/annadonaghey
Instagram: instagram.com/bigdrinkrethink
Produced by winteraudio.co.uk
Mentioned in this episode:
To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq Or on Waterstones here: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607
How deep do the patterns that drive our drinking really go? In this transformative episode, Anna talks to Dr. Evette Rose, internationally renowned holistic counselor, trauma recovery expert, and author of Metaphysical Anatomy to reveal how trauma, inherited stress, and family conditioning can hardwire us for coping mechanisms like alcohol, long before we ever pick up a drink.
You’ll discover addiction is not just about willpower or habits. It’s about healing the imprints left by childhood, family history, and even foetal development. This episode is a must-listen for anyone seeking not just sobriety, but true freedom from old emotional wiring.
Here are the Highlights:
00:00 Introduction: Exploring trauma, nervous system wiring, and alcohol
03:25 Growing up: alcoholism, violence, and longing for connection
07:36 How childhood patterns of stress shape identity
09:18 Repeating family patterns in relationships
12:09 Intergenerational trauma and addiction predisposition
15:10 The impact of maternal stress on addiction risk
17:01 The placenta as a “memory bank” for trauma
18:36 Not just nurture, trauma transfer at a cellular and biological level
22:01 How generational trauma can be “programmed” into you
28:38 Coping mechanisms beyond alcohol
33:00 Why focusing only on “fixing” yourself keeps you stuck
35:37 Rapid regulation exercises for triggers and cravings
41:22 Practical body-based tools for rewiring safety
48:00 What if you don’t know your family history?
51:05 Healing not as correcting flaws, but updating old survival patterns.
Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1
To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment
And apply the code POD99 to purchase for just £99 as a podcast listener.
If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Connect with Anna:
Website: thebeliefscoach.com
LinkedIn: linkedin.com/in/annadonaghey
Instagram: instagram.com/bigdrinkrethink
Produced by winteraudio.co.uk
About Dr. Evette Rose
Dr. Evette Rose is an internationally renowned holistic counsellor, trauma recovery expert, and author of 21 books, including the global best-seller Metaphysical Anatomy Volume 1: Your Body Is Talking, Are You Listening? This groundbreaking work explores 722 ailments and the emotional roots behind them, based on over 7,000 client case studies from around the world.
Evette specialises in helping people decode the hidden emotional messages behind physical symptoms - and her methods have helped thousands break free from chronic pain, trauma, and emotional stress. Her work has been recognised globally, not least when she recently presented her latest research at a prestigious medical conference in London, UK.
Website: https://www.metaphysicalanatomy.com/
Instagram: https://www.instagram.com/dr.evetteroseofficial/
Facebook: https://www.facebook.com/metaphysicalanatomy/
YouTube: https://www.youtube.com/channel/UCGkoVX_JnMTvGGH3Q5LJIWw
Evette’s Free eBook:
https://metaphysicalanatomy.com/free-ebook-restoring-the-emotional-body/
Mentioned in this episode:
To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq Or on Waterstones here: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607
Is quitting alcohol just about the drink itself, or is there something deeper at play? Anna Donaghey sits down with trauma-informed healer Emma Lyons, founder of The Trauma Matrix, to explore how shame hides beneath so many of our habits, including drinking, and keeps us stuck in self-judgment, perfectionism, and people-pleasing. If you’ve ever felt that gnawing ‘not enough’ feeling, or wondered why cutting back on booze feels so hard, this episode will help you see what’s really fueling the urge and give you powerful new tools for release.
Here are the Highlights:
00:00 Introduction: Why releasing alcohol requires releasing shame
02:08 Meet Emma Lyons
04:49 Family scapegoat, inherited shame & the roots of addiction
07:54 Why therapy doesn’t work until you address shame
09:00 Shame vs. guilt: The toxic cocktail that attacks our sense of self
12:40 Manipulation, compliance, and the gaslighting of “for your own good”
13:39 How shame hijacks the body and drives coping strategies
17:16 Shame shuts down empathy
19:37 Narcissists, repression, and the Velcro effect of internalised shame
22:01 Scapegoats, golden children, and not being yourself
25:54 Imposter syndrome, perfectionism and anxiety are all just shame with better PR
28:43 Numbing shame with alcohol
30:51 How not-enoughness fuels drinking
32:01 Why shame is always toxic and why society says otherwise
35:41 How children can pick up parental shame, accidentally and unconsciously
38:39 Drinking to numb, feeling flawed, and repeating the pattern
39:31 You can’t bully shame into submission
48:17 What happens when shame is released
48:42 Why alcohol loses its job when shame no longer needs numbing
49:28 Where to find Emma Lyons (+free gift for listeners)
Anna’s group coaching community ‘Unstuck!’ helps identify your alcohol ‘stories’ and beliefs, breaking the cycle of alcohol and all the shame that goes with it. For more information and to find out how to join, please follow this link: https://www.winetowatercoaching.com/unstuck-1
To further explore your relationship with alcohol, check out Anna’s self-guided programme, The Big Drink Rethink Experiment: https://www.thebeliefscoach.com/the-big-drink-rethink-experiment
And apply the code POD99 to purchase for just £99 as a podcast listener.
If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee: https://buymeacoffee.com/bigdrinkrethink
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Connect with Anna:
Website: thebeliefscoach.com
LinkedIn: linkedin.com/in/annadonaghey
Instagram: instagram.com/bigdrinkrethink
Produced by winteraudio.co.uk
About Emma Lyons:
Emma Lyons helps women break up with the shame voice that’s been sabotaging their power.
She’s not here to help you “overcome self-sabotage”, she’s here to help you dismantle the internalized narcissist posing as your inner voice.
Emma’s work dives deeper than mindset. She exposes the nervous system-level survival responses that keep brilliant women stuck in guilt, people-pleasing, burnout, and invisibility, even after years of therapy, coaching, and healing.
Her approach blends somatic work, trauma decoding, and intuitive energy healing to guide women out of shame loops and back into embodied self-trust.
Through her signature framework, The Trauma Matrix, and her new program Evict the Narc Within, Emma calls out the cultural and familial systems that condition women to abandon themselves - and shows them how to finally break free.
Instagram:
https://www.instagram.com/trauma.matrix
LinkedIn:
https://www.linkedin.com/in/emma-lyons-b482021b3/
For Emma’s FREE guide: "5 Signs You Need to Break Up with Your Inner Narcissist"
https://tinyurl.com/nottodaynarc
Mentioned in this episode:
To pre-order my book, What Are You Thirsty For on Amazon select here: https://amzn.eu/d/3v3T6Mq Or on Waterstones here: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607