<p>This episode Guy Martin and Daniele Catalanotto go into what makes a service seem impersonal, and how organizations can make small changes to help their customers feel warmer about their interactions. Daniele tries to get a coffee from Starbucks, and we talk about hotels again.</p>
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<p><strong>Chapters</strong></p>
<p>00:00 Intro</p>
<p>00:48 Organizations are collections of humans</p>
<p>01:49 Ask Unnecessary Emotional information</p>
<p>04:43 Good salespeople understand the value of emotion</p>
<p>06:30 It works even when we recognize it</p>
<p>11:32 Different Levels of Service Design</p>
<p>13:28 Some good advice when facing change and uncertainty</p>
<p>15:19 Making It Personal Is Different For Every Culture</p>
<p>18:01 Culture is more than just nationality</p>
<p>23:41 Just Remember Me</p>
<p>29:03 and for extra points, Remember My Preferences</p>
<p>31:43 If you already have the information, use it!</p>
<p>34:17 Outro</p>
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<p>Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the <a href="https://store.swissinnovation.academy/principles-series">Swiss Innovation Academy</a></p>
<p>Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.</p>
<p>Music by <a href="https://pixabay.com/users/sigmamusicart-36860929/?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=153408">Mikhail Smusev</a> from <a href="https://pixabay.com/music//?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=153408">Pixabay</a></p>
<p>Thanks to <a href="https://castopod.com/">Castopod</a>, a <a href="https://podcasting2.org/">Podcasting 2.0</a> and ActivityPub enabled host, for their support.</p>
<p>A production of <a href="https://neoluxconsulting.com/podcasts/service-design-principles">Neolux Consulting</a></p>
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