Picture this: you're about to make a presentation at a networking meeting, and you're asked by stranger "do you have any jack leads?" —how do you spin that into a compelling story?

That's where the power of storytelling in podcasting comes to life, something I'm constantly fine-tuning on my own journey. This episode is a deep-dive into the art of crafting stories that stick with your audience, from using a story bank to draw out the perfect anecdote, to striking that delicate balance between rich detail and the punchy brevity that keeps listeners craving more.

As a former teacher and speaker, I'll share my insights into pace, tone, and enthusiasm to keep the narrative fresh and riveting whilst thinking of some of the best storytellers in the business that we can learn from.

It's no longer good enough to just show up online with a bunch of "how-to", educational content. We've got a job to get that audience listening by creating relatable content that builds a strong emotional connection with your listeners.

Every word matters, and so does every pause—so join me as we navigate the subtle, transformative craft of storytelling that can turn a simple podcast episode into a memorable journey for every listener.

Want to start a podcast? Download the FREE Podcast Starter Checklist, a 15-point guide created specifically for entrepreneurs, life coaches and course creators.

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