<p>In this episode of Case Studies, Casey sits down with Spencer Cook, co-founder of Continuum and creator of the breakout VR game UG, for a candid conversation on resilience, risk, and the long road to meaningful success in the virtual reality gaming industry.</p><br><p>Spencer shares the six-year journey behind building UG into one of the top-performing titles on MetaQuest, unpacking the lessons learned through failed VR games, missed payroll, and the pressure of leading a startup through uncertainty. From experimenting with augmented reality and VR development to finally achieving product market fit in the gaming space, his story highlights what it really takes to build a successful VR game and scale a business in an emerging market.</p><br><p>Together, Spencer and Casey explore entrepreneurship, leadership under pressure, and the mindset required to fail forward. They also dive into VR game design, monetization strategy, and how community-driven gameplay helped UG become a breakout success.</p><br><p>This episode is a must-listen for entrepreneurs, founders, and anyone interested in VR gaming, startups, and building something meaningful through persistence and smart pivots.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>