012: Where to start when starting up? Part 7: Launch Marketing Plan.
APR 30, 202415 MIN
012: Where to start when starting up? Part 7: Launch Marketing Plan.
APR 30, 202415 MIN
Description
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1193396/open_sms">Send us a text</a></p><p>This is the final episode in a series where we've been discussing where to start with your marketing when you're just starting out in business. I’m Lily Richmond, and today, I'll be helping you create a simple and prioritised launch marketing plan for your new business. </p><p>Before creating a launch marketing plan, it's important to understand fundamental concepts of marketing, such as knowing your target audience, offering, and unique value proposition. It's not enough to simply search for a generic launch marketing plan template online. Instead, I'll provide you with a simple formula that includes a core goal, key strategies, and the tactics to get your business launched. </p><p>In the previous six episodes, we covered important topics such as making your product or service irresistible, identifying your target market and ideal customer, crafting a single-minded statement, setting pricing, and creating a brand and distribution strategy. </p><p>By the end of this episode, you'll be able to consolidate all the marketing knowledge you've gained from the previous episodes of this series and create a launch marketing plan that is specific to your business, industry, target market, brand, and local environment. Plus, I've created a Launch Marketing Plan template you can download and use as the basis for your very own plan. </p><p>So let's huddle up and dive into this episode. Let’s work together to equip you with the marketing knowledge and confidence you need to make real progress.</p><p> </p><p>Get your FREE launch marketing plan template, all the links to previous workbooks in the series, show notes and transcript at <a href='https://marketingondemand.co/podcast'>https://marketingondemand.co/podcast</a></p><p>Got a topic you want me to cover? Share your ideas here: <a href='https://marketingondemand.co/contact'>https://marketingondemand.co/contact</a><br/>Like what you hear? Connect with me on social media:<br/><a href='https://www.linkedin.com/company/mktingondemand'>LinkedIn</a><br/><a href='https://www.facebook.com/mktingondemand'>Facebook </a><br/><a href='https://www.instagram.com/marketing_on_demand/'>Instagram</a></p>