Henrik Werdelin wants to launch a million businesses that each make $1M—and he’s doing it with AI.
After helping launch Barkbox and Ro Health through his incubator Prehype, Henrik is distilling everything he knows into Audos, a platform that helps you use AI agents to turn your idea into a profitable, lasting company.
We had him on AI & I to talk about “portfolio entrepreneurship”—a new breed of entrepreneurship shepherded in by AI, where founders build families of products around the same customer, instead of one moonshot idea. It’s a philosophy we hold close to our hearts at Every.
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Timestamps:
00:01:33 - Introduction
00:02:50 - Dan and Henrik on the new breed of entrepreneurship that AI makes possible
00:11:08 - Why Henrik believes the future belongs to a million $1M companies
00:16:14 - How to build “relationship capital” with your customers
00:21:35 - Why “customer-founder fit” shapes lasting companies
00:23:01 - Everything Henrik learned about himself from a decade of building companies
00:31:44 - How Henrik finds focus and meaning in the daily chaos
00:34:17 - How Henrik is parenting two kids in the age of AI
00:50:33 - The way AI can fix what social media broke
00:56:59 - What happens when AI agents become part of how we tell stories
Links to resources mentioned in the episode:
37signals makes tens of millions in profit every year but Jason Fried isn’t all that interested in running a business.
Instead, he cares most about making great products—like Basecamp, HEY, and Ruby on Rails—products that are centered around a single, coherent idea. These products are complete wholes, where each piece matters—like a Frank Lloyd Wright house or a vintage car.
But how do you create products like that?
In this conversation, we talk to Jason about what two decades of building 37signals has been like—and how to build products that have soul.
If you found this episode interesting, please like, subscribe, comment, and share!
Want even more?
Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.
To hear more from Dan Shipper:
Listen to Working Smarter wherever you get your podcasts, or visit workingsmarter.ai.
Timestamps:
00:00:00 - Start
00:00:32 - Introduction
00:02:06 - What architecture, watches, and cars teach us about software
00:10:54 - How Jason thinks AI plays into product-building
00:20:58 - How developers at 37signals use AI
00:25:47 - Jason’s biggest realization after 26 years of running 37signals
00:29:58 - Where Jason thinks luck shaped his career
00:32:41 - What Jason would do if he were graduated into the AI boom
00:37:22 - Dan asks for advice on running a non-traditional company like Every
00:46:39 - Why staying true to yourself is the only way to build something lasting
00:49:38 - Wholeness as the north star for building products—and companies
Links to resources mentioned in the episode: