<description>&lt;p&gt;We dive into the heart of revenue performance: why deals truly win or lose. Guy shows how engagement, multithreading, buyer personas, and source data reveal patterns CRM alone can’t. Alan and Dannii translate these insights into practical change: qualification discipline, deal hygiene, better ICP focus, and the behaviours that separate consistently high performers. This is a data‑to‑action masterclass for CROs and RevOps leaders.&lt;/p&gt;</description>

The Growth Workshop Podcast

Southwestern Family of Podcasts - Southwestern Family of Companies

Episode 26, Part 2 - Fullcast & SBR: Win-Loss Truths and Why ICP Discipline Matters

MAR 10, 202617 MIN
The Growth Workshop Podcast

Episode 26, Part 2 - Fullcast & SBR: Win-Loss Truths and Why ICP Discipline Matters

MAR 10, 202617 MIN

Description

We dive into the heart of revenue performance: why deals truly win or lose. Guy shows how engagement, multithreading, buyer personas, and source data reveal patterns CRM alone can’t. Alan and Dannii translate these insights into practical change: qualification discipline, deal hygiene, better ICP focus, and the behaviours that separate consistently high performers. This is a data‑to‑action masterclass for CROs and RevOps leaders.