Google Tag Manager (GTM) is the hidden powerhouse behind effective analytics, especially in higher education. In this session, we demystify GTM and show how it empowers your team to collect richer, more meaningful data without relying on developers. Learn how GTM enables you to track the student journey, customize event tracking, and capture the insights that matter. Whether you're just getting started or looking to clean up your current setup, this webinar will help you take control of your data strategy with GTM as the foundation.‍ - - - -Connect With Our Co-Hosts:Jamie Boggshttps://www.linkedin.com/in/jamiewboggs/Timothy Davishttps://www.linkedin.com/in/davis-timothy/About The Enrollify Podcast Network:The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.