On this episode of Mastering Ecommerce Marketing, Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he’s sharing some of his best strategies.
He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client’s conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead.
Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what’s working, what’s not, and how brands can apply the same principles to grow their business.
If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won’t want to miss. Let’s get started!
Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Maxwell DesMarais, Director of Strategy at Vital Design
Maxwell DesMarais’s LinkedIn: https://www.linkedin.com/in/maxwell-desmarais
Vital Design: https://vitaldesign.com/
My Outdoor Basecamp: https://myoutdoorbasecamp.com/
Watch the full Youtube video here:
https://youtu.be/-kGtMtsaOmk
Takeaways:
Chapters:
00:00 E-commerce Essentials for Conversion Optimization
05:06 Surprising Insights and Tactics for E-commerce Success
10:50 The Future of SEO and Content Strategy
16:42 Crafting Compelling Content and Understanding Customer Pain Points
19:18 Maximizing ROI with Paid Media Strategies
21:51 Creating Seamless Omnichannel Strategies
26:21 Data-Driven Decision Making in E-commerce
29:07 Personal Journey and Insights from a Digital Marketing Expert
Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter. Today’s episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down.
Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Footlocker, ESPN, and FanDuel, she knows what works—and what doesn’t—when it comes to athlete marketing.
In this conversation, she shares how she got into the industry, why she saw a gap in sponsorship deals, and what brands often get wrong about working with athletes. She also talks about shifting from a self-service model to a more hands-on approach, the rise of female sports, and how AI and data are changing the game. If you’ve ever wondered how brands—big and small—can use athlete partnerships to boost their marketing, this episode has plenty of takeaways.
Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Ishveen Jolly, Founder & CEO at OpenSponsorship
Ishveen Jolly’s LinkedIn: https://www.linkedin.com/in/ishveenjolly/
OpenSponsorship: https://opensponsorship.com/
Watch the full Youtube video here:
https://youtu.be/DXdXcsSafh0?si=_XUgVdz3drOoJg8d
Takeaways:
Chapters:
00:00 Introduction to Sports Sponsorships and Technology
01:05 The Aha Moment Behind OpenSponsorship
02:22 Misconceptions in Athlete Sponsorships
04:23 Building the OpenSponsorship Marketplace
08:30 Funding and Financial Strategies
10:50 Growth Challenges and Strategies for 2025
12:55 The Role of Data and AI in Sponsorships
15:03 Competing with Larger Brands
16:41 Expanding Beyond Athletes
19:16 Content Creation Challenges
20:31 International Market Strategies
22:22 Lessons Learned from Starting OpenSponsorship
23:21 Emerging Trends in Sports Sponsorship
24:05 Marketing Strategies and SEO
27:21 Final Thoughts on Brand Investment
Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we’re talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that’s turned men’s underwear into a subscription experience. But Michael isn’t just selling underwear; he’s built businesses from scratch, created a national event (literally), and figured out what works (and what doesn’t) in e-commerce.
In this conversation, he shares how he started in the industry by accident, why customer acquisition is harder than ever, and how content marketing helped him build a massive audience before even selling a product. He also opens up about the real challenges of running a subscription business, from keeping customers engaged to avoiding the common pitfalls that cause cancellations.
Michael also shares his thoughts on agencies (spoiler: he’s not a fan), why marketing attribution is a mess, and how brands can stand out when anyone can launch a business overnight. If you're running an online store or thinking about subscriptions, this episode will give you plenty to think about.
Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Michael Kleinmann, Founder & CEO at Underwear Expert
Michael Kleinmann’s LinkedIn: https://www.linkedin.com/in/michaelkleinmann/
Underwear Expert: www.underwearexpert.com
Watch the full Youtube video here:
https://youtu.be/0C0cJ8FPQq8
Takeaways:
Chapters:
00:00 Introduction to E-commerce and Underwear Expertise
02:59 The Journey of Fresh Pair: From Startup to Success
05:53 Innovative Marketing: National Underwear Day and PR Strategies
09:10 Transitioning to Subscription Models: The Underwear Expert
12:00 Niche Marketing: Targeting the Gay Community
14:57 Content Creation and Community Building
17:55 The Subscription Experience: Personalization and Curation
21:04 Tech Innovations: Middleware and Operational Efficiency
24:02 Customer Acquisition Challenges in E-commerce
26:59 Retention Strategies and Managing Churn
30:00 Future Trends in E-commerce and Subscription Models
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies.
In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it’s so important for business owners to understand their social media, even if they’re outsourcing it, and how that can make a real difference in building authentic connections with customers.
You’ll also hear Melanie’s thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it’s critical to post content that speaks to your audience first—before trying to sell them something.
If you’ve ever wondered how to balance social media with everything else on your plate, or you’re curious about the right way to approach your online presence, this episode is for you.
Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Melanie Boylan, Founder / Director at STOMP Social Media Training
Melanie Boylan’s LinkedIn: https://www.linkedin.com/in/melanieboylan/
STOMP Social Media Training: https://www.stomp.ie/
Watch the full Youtube video here:
https://youtu.be/hCTgqDrY-ic?si=T7hSMmDv2GEOWrvz
Takeaways:
Chapters:
00:00 Introduction to Stomp Social Media Training
03:00 The Importance of Self-Management in Social Media
05:56 Tailored Training for Diverse Businesses
08:54 Challenges in Social Media Management
12:02 Understanding Company Goals and Strategies
14:56 Revenue Streams and Marketing Funnels
17:59 Effective Advertising Strategies
21:09 Common Mistakes in Social Media Management
24:04 Trends in Social Media Marketing
29:58 The Role of Coaches and Mentors in Marketing
Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries.
In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it’s a game-changer for merchants trying to stay agile in a competitive market.
They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand.
If you’ve ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who’s been in the trenches, this is an episode you don’t want to miss.
Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Ben Marks, Director Global Market Development at Shopware
Ben Marks’ LinkedIn: https://www.linkedin.com/in/bhmarks/
Shopware: https://www.shopware.com/de/
Watch the full Youtube video here:
https://youtu.be/hpi__zU2wUg
Takeaways:
Chapters:
00:00 Introduction to E-Commerce and Ben Marks
02:55 Shopware's Unique Position in the Market
05:58 Understanding Headless Architecture in E-Commerce
08:56 The Role of Trusted Advisors in E-Commerce
11:47 Navigating Challenges in E-Commerce Today
15:02 The Impact of AI on E-Commerce
20:57 Building Community and Authenticity in E-Commerce
27:00 Looking Ahead: Tips for E-Commerce Leaders in 2025