Mastering eCommerce Marketing

Overview

Episodes

Recent Episodes

APR 15, 2025

152. Turn Your Amazon Side Hustle into Full-Time with Corey Ganim

Welcome back to Mastering E-Commerce Marketing. Eitan Koter’s hosting today’s episode, and he’s joined by Corey Ganim, the guy behind Brand Rocket and The Wholesale Network.

Corey started his Amazon journey after leaving his job at IBM, and now he’s sold over $13 million worth of products through wholesale. But it didn’t happen overnight. In this episode, he shares how he built his business step by step, how he landed brand deals by just showing up consistently, and why sometimes the least “cool” products are the best ones to sell.

It’s one of those chats that clears up a lot of confusion about Amazon selling, especially wholesale, and shows what really goes on behind the scenes.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Corey Ganim, Managing Partner at BrandRocket eCommerce Retail/Distribution

Corey Ganim’s LinkedIn: https://www.linkedin.com/in/corey-ganim

BrandRocket: http://www.gobrandrocket.com

Takeaways:

Corey left his corporate job to pursue Amazon wholesale full-time.
He generated over $13 million in revenue since 2019.
Building relationships with suppliers is crucial for success.
Follow-up is key; persistence pays off in sales.
Amazon wholesale is easier than private label due to existing demand.
Understanding market demand is essential before sourcing products.
Effective communication is vital when approaching suppliers.
Marketing strategies should leverage existing product demand.
Focusing on less competitive niches can yield better results.
Corey offers a free course to help others start in wholesale.

Chapters:

00:00 Introduction to Corey Ganim's Journey

02:11 The Decision to Leave Corporate Life

07:22 Building a Successful Amazon Business

09:12 Understanding Amazon Wholesale vs. Private Label

12:45 Approaching Suppliers Effectively

16:57 The Importance of Follow-Up in Sales

19:23 Marketing Strategies for Amazon Products

24:33 Criteria for Selecting Wholesale Partners

27:52 Focusing on Tools and Automotive Brands

30:08 Corey's Free Wholesale Course and Resources

33 MIN

APR 10, 2025

151. Simple Video Strategy That Works with Daniel Borba

On this episode of Mastering eCommerce Marketing, Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals.

Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products.

He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time.

If you’ve ever wondered why some videos perform and others don’t, this episode will make it clearer.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Daniel Borba, Chief Executive Officer at SparkPortal

Daniel Borba’s LinkedIn: https://www.linkedin.com/in/danielborba

SparkPortal: https://sparkportal.com/

Watch the full Youtube video here:

https://youtu.be/PzBUaIKTxWM

Takeaways:

Video is becoming cheaper and more accessible, but the quality bar is rising.
Relevancy in video content is crucial for engaging the target audience.
Companies often focus too much on either the top or bottom of the marketing funnel.
Qualitative feedback is as important as quantitative data in video marketing.
Thought leadership content works well at the top of the funnel.
Short, engaging videos are essential for lead generation.
Long-form content can be effective for deep dives and webinars.
Measuring watch-through rates helps assess video relevance.
Video serves as a key differentiator in competitive markets.
A strategic approach to video marketing is necessary for long-term success.

Chapters:

00:00 Introduction to Video Marketing and Its Importance

07:09 Understanding the Marketing Funnel

13:04 Common Mistakes in Video Marketing

15:25 Video Strategies for Different Funnel Stages

20:05 Long-Form Content and Its Role

21:54 Measuring ROI of Video Content

30:29 Business Model Evolution at Spark Portal

36 MIN

APR 8, 2025

150. Lessons You Won’t Learn in School with Marques Ogden

In this episode, Eitan Koter welcomes Marques Ogden, former NFL athlete and now a business coach, speaker, and host of Get Authentic with Marques Ogden. After a tough fall post-football, Marques rebuilt his life and career from scratch.

They talk about how real leadership is less about control and more about listening, respecting others, and staying grounded in your values. Marques also shares how he works with Fortune 500 companies to improve communication, mindset, and team dynamics — not with a magic formula, but with honesty and consistency.

You’ll also hear about his “Success Cycle” — a simple but powerful approach built on ambition, drive, and hard work. It’s a great conversation that keeps things real and down-to-earth.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Marques Ogden, Podcast Host of Get Authentic With Marques Show

Marques Ogden’s LinkedIn: https://www.linkedin.com/in/marquesogden

Watch the full Youtube video here:

https://youtu.be/Tc5sIiB6Wn8

Takeaways:

Alignment is crucial for personal fulfillment.
Respect in business fosters better relationships.
Values shape company culture and direction.
Building a successful team takes time and effort.
Authenticity is about being true to oneself.
Servant leadership prioritizes the needs of others.
Effective communication is key to organizational success.
Ambition drives personal and professional growth.
Hard work is essential for achieving dreams.
Gratitude can transform one's perspective on life.

Chapters:

00:00 Introduction to Resilience and Authenticity

05:24 The Importance of Alignment, Respect, and Values

10:53 Lessons from the NFL: Team Building and Business

15:55 Authenticity and Servant Leadership

20:40 Communication Challenges in Organizations

24:45 The Success Cycle: Ambition, Drive, and Hard Work

30:01 Building a Business: Journey and Vision

32 MIN

APR 3, 2025

149. Easy Ways to Keep Customers Happy with Vance Morris

Hey everyone, welcome back to Mastering eCommerce Marketing. I’m Eitan Koter, and today’s episode is a fun one.

Eitan sits down with Vance Morris, a former Disney leader who spent over a decade crafting the kind of customer experiences people never forget. These days, he helps businesses build systems that make great service not just memorable, but also profitable - all through his Deliver Service Now brand and his “Return on Experience” approach.

In this chat, Vance explains what customer experience really means - and spoiler alert, it’s not just about being nice. He breaks down how companies can turn everyday moments into something people remember and return for. One of his go-to strategies? Sending printed newsletters in the mail - yes, actual mail - and why that works better than you might think.

We also get into what he learned at Disney, how systems create freedom for teams and owners, and why answering your phone (yes, answering it) is one of the best things you can do for retention.

If you’re trying to keep customers coming back or want to stop competing only on price, this episode’s worth a listen.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Vance Morris, Founder of Deliver Service Now Institute

Vance Morris’ LinkedIn: https://www.linkedin.com/in/vancemorris

Deliver Service Now Institute: https://deliverservicenow.com

Takeaways:

Customer experience is broader than customer service.
Retention requires a system to remind customers.
Engagement can be achieved through offline methods.
Disney's systems provide freedom for creativity.
Storytelling enhances customer connection and marketing.
Immediate actions can significantly improve customer experience.
Differentiation is key in a competitive market.
Employee satisfaction directly impacts customer experience.
Creating memorable experiences doesn't have to be costly.
A strong mission can guide business operations.

Chapters:

00:00 Introduction to Customer Experience

02:17 Defining Customer Experience and Retention

04:10 Implementing Effective Customer Engagement Systems

09:40 Lessons from Disney: The Importance of Systems

12:22 Balancing Systems with Creativity in Customer Experience

16:25 Measuring Success in Customer Experience

18:25 Immediate Strategies for Enhancing Customer Experience

24:17 The Power of Storytelling in Customer Experience

29:22 The Systematic Magic Approach to Business

35 MIN

APR 1, 2025

148. Inside the World of Digital Games with Mona Kinal

This week, Eitan Koter sits down with Mona Kinal, Chief Marketing Officer at G2A.com. With two decades of experience leading global marketing teams—including roles at Viacom and Discovery—Mona now leads strategy at G2A, a platform trusted by over 30 million users worldwide.

They talk about how the gaming space is influencing the way people shop online, what it takes to scale a digital marketplace across 100+ countries, and why Gen Z expects more than just ads—they want experiences. Mona also shares how G2A uses AI to protect buyers, shape marketing campaigns, and better understand what users want.

It’s a conversation full of sharp takes on personalization, community-building, and how to stay competitive in a fast-changing industry.