<p>Ever thought about writing a book to elevate your authority… but convinced yourself you’re “not ready”?</p> <p>Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition?</p> <p>And did you get a copy of <em>Mission Enrich</em>, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews?</p> <p>In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — <em>Mission Enrich</em> — and breaks down why book-writing is one of the smartest strategic moves any dog daycare or pet resort owner can make.&nbsp;</p> <p>Dom explains how creating a book becomes a 24/7 salesperson for your business, why affluent dog owners gravitate toward experts with published works, and how a well-written book instantly elevates your perceived expertise in a way social media never will. He also talks openly about the creative challenges of moving from “how-to” books to story-driven content and why stepping outside your comfort zone is the gateway to bigger opportunities.</p> <p>You’ll also hear Dom read the full preface and opening chapter of Mission Enrich, plus he takes a look at a few Amazon reviews from early readers who’ve already put the book into action.</p> <p>In this episode, you’ll discover:</p> <ul class="wp-block-list"> <li><strong>Why Write a Book?</strong> – The overlooked marketing power of a published book and why it instantly elevates your status.</li> <li><strong>The Spirit of Canis</strong> – A first-ever audio preview of Dom’s new parable Mission Enrich and the ancient bond it explores.</li> <li><strong>Expert Positioning for Pet Pros</strong> – How a book becomes your business card, your authority signal, and your most persuasive sales tool.</li> <li><strong>Standing Out in a Crowded Market</strong> – Why affluent dog owners seek out the experts… and how a book makes you the obvious choice.</li> <li><strong>Comfort Zones Block Creativity</strong> – What Dom learned moving from how-to books to story-driven writing — and why growth feels uncomfortable.</li> </ul> <p>Canine Labs Testing are the amazing sponsors of this episode. Go to <a href="https://www.caninelabtesting.com/">CanineLabsTesting</a> to find out more about their fabulous service that keeps your facility parasite free!</p> <p>Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to <a href="https://www.barkleigh.com/shows">BarkleighShows</a>.com to book your cabin!</p> <p>Grab a copy of Dom’s latest book Mission ENRICH by clicking <a href="https://www.amazon.com/Mission-Enrich-Inspiring-Communities-Enrichment-ebook/dp/B0FW4H4SLJ">here</a> now</p> <p>Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to <a href="https://www.petbusinessmarketing.com/diamondnow">www.petbusinessmarketing.com/diamondnow</a></p> <p>Episode Highlights:</p> <p>[00:51] – Dom previews upcoming guests and sets the stage for this week’s big topic: his brand-new book Mission Enrich. <br />[05:04] – Why book-writing is one of the most powerful “expert enhancers” a pet business owner can create.<br />[06:30] – Dog News returns: posh dog names, origin stories, and how they inspire user-generated content.<br />[12:20] – Live from Hershey: Alison Stroud on growth, team development, and expo takeaways.<br />[19:37] – Dom introduces Mission Enrich — his first story-based book — and shares the creative challenge of writing it. <br />[22:20] – How books act as a 24/7 salesperson, helping you attract affluent, high-value clients without social media burnout.<br />[28:13] – AUDIO EXCLUSIVE: Dom reads the full Preface and Chapter One of Mission Enrich.<br />[33:05] – Meet Amy, a passionate dog daycare owner who does her very best for the dogs but is still struggling to keep the doors open, sound familiar to anyone?<br />[43:21] – Dom previews his sessions on the January Pet Pro Cruise and invites listeners to join him at sea.<br />[47:24] – Final reminders: where to get the book, where to read the December magazine, and what’s coming up next week.</p>