<p>In this episode we sit down with Yinon, dev lead at Rise, a company at the forefront of digital advertising. Yinon walks us through the intricacies of AdTech, from real-time bidding and the role of cookies in programmatic advertising to the advanced data science techniques that drive personalization in today&#39;s digital landscape.</p><p><br></p><p>We delve into the technical challenges of delivering relevant ads in milliseconds, exploring the technologies and algorithms behind this lightning-fast decision-making process. Yinon sheds light on traffic segmentation, the use of Redis and local cache, and how Bloom Filters contribute to system performance.</p><p><br></p><p>Please feel free to share :)</p><p><br></p><p><strong>You can follow us on:</strong></p><p><a href="https://www.facebook.com/InfinitylabsRND" target="_blank" rel="ugc noopener noreferrer">Facebook</a></p><p><a href="https://www.instagram.com/infinitylabsrd/" target="_blank" rel="ugc noopener noreferrer">Instagram</a></p><p><a href="https://twitter.com/InfinitylabsRnD" target="_blank" rel="ugc noopener noreferrer">X</a></p><p><a href="https://www.linkedin.com/company/infinitylabs-r&d/" target="_blank" rel="ugc noopener noreferrer">⁠⁠LinkedIn⁠⁠</a></p><p><a href="https://www.tiktok.com/@infinitylabsrnd?is_from_webapp=1&sender_device=pc" target="_blank" rel="ugc noopener noreferrer">⁠⁠TikTok⁠⁠⁠⁠</a></p><p><a href="https://www.threads.com/@infinitylabsrd" target="_blank" rel="ugc noopener noreferrer">Threads</a></p><p><a href="https://www.youtube.com/channel/UCSJWmOnWLaeiFHwCluGldQA" target="_blank" rel="ugc noopener noreferrer">YouTube⁠</a></p>