Podcast Editing and Support - True Media Solutions

Episode 88 - Building Your Podcast Editing and Support Business - Designing Your Free Offer So It Sells You

How to package what you give away so it leads naturally to paid work.

Key points:

• Pick one specific service to offer free:
• Example: “First full edit free,” “One free audit of your show,” or “One launch episode edited for free.”

Make your free offer outcome-focused, not tool-focused:

• “Cleaner audio and tighter pacing” hits harder than “I’ll use Audacity for EQ and compression.”

Set scope clearly:

• Max episode length.
• Number of revision rounds.
• Turnaround time.

Build in a simple upgrade path:

• “If you like this, here’s my monthly package.”
• Show the regular price on the free invoice as “$0” so they see the value.

Call to action:

• Draft a one-paragraph description of your free offer plus bullet points for what’s included and excluded.

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Episode 87 - Building Your Podcast Editing and Support Business - Why Free Is Your Secret Weapon

The mindset shift – why doing work for free (strategically) can be the fastest way to get clients, proof, and confidence.

Key points:

• The difference between “working for free” and “being taken advantage of” – free as an intentional marketing channel, not your permanent business model.​
• What early clients really need to see: reliability, communication, and results more than a big portfolio.

How a handful of well-chosen free projects can give you:

1. Before/after audio samples.
2. Testimonials and reviews.
3. Case studies for your website.

Clear boundaries: time-limited or project-limited free offers, so you don’t burn out.

Call to action:

• Define a personal “free work cap” (e.g., 3–5 free clients or 10 free episodes) and write it down.

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Episode 86 - National Podcast Post Month NaPodPoMo - Why a Month of Daily Episodes Might Be A Great Challenge for Your Client

Episode Summary

Welcome to the Podcast Editing and Support Show with Dave! In this episode, Dave dives into why November is a crucial month for podcasters—it’s National Podcast Post Month, a chance for podcasters to challenge themselves with 30 episodes in 30 days. Whether your clients can record a quick 2–5 minute episode or longer shows, this challenge builds momentum and podcasting muscle that pays off long-term.

Dave also highlights the vital role podcast editors and support professionals play—not just editing audio but being advisors and resources who keep their clients informed about podcasting news, trends, and opportunities. Listeners learn why staying current with industry updates, tools, and events like Podcast Movement and National Podcast Post Month can bring immense value to their podcasting clients.

The episode encourages editors to launch their own podcasts, dive deeper into the podcasting ecosystem, and become true partners in their clients’ success rather than just technicians.

Key Topics Covered

• What is National Podcast Post Month (#Napodpromo) and why it matters
• The power of the “30 episodes in 30 days” challenge for podcasters
• Why podcast editors need to stay informed and proactive for their clients
• Important podcasting events and resources to track (Podcast Movement, Podnews.net, International Podcast Day)
• The value of editors knowing technical and business sides of podcasting
• How editors can go beyond removing ums and ahs to be real podcasting coaches
• Encouragement for editors to create their own short podcast series to understand the full process
• Tips on educating clients about new tools, distribution platforms, and podcast news

Resources Mentioned

• National Podcast Post Month website (link in show notes)
• Podcast Movement (all sessions available free on YouTube)
• Podnews.net by James Cridland and Sam Sethi

Call to Action

If you’re a podcast editor or support person, put National Podcast Post Month on your calendar for next year and encourage your clients to participate. Start your own podcast to expand your podcasting knowledge and bring unparalleled value to those you serve.

Episode 85 - Shielding Your Podcast Business from Internet Cloud Failures and Downtime

The recent major AWS outage occurred on Monday, October 20, 2025. The disruption started at about 07:11 GMT in AWS’s primary data center in Northern Virginia (US-EAST-1), the oldest and largest facility for Amazon Web Services. The outage was triggered by a faulty update to the DynamoDB API, causing Domain Name System (DNS) resolution issues. This prevented many applications and services from accessing necessary back-end databases and APIs, leading to service failures for over 100 AWS services globally. The outage affected millions of users and many popular platforms including Snapchat, Reddit, Fortnite, Venmo, and others. Services were fully restored by late afternoon the same day, though some backlogs remained for hours.

Fallout from the AWS Outage:

• Numerous well-known apps and websites went offline or malfunctioned during the outage, disrupting banking transactions, airline bookings, gaming, and communication platforms worldwide.
• Businesses relying heavily on AWS cloud services suffered operational halts, highlighting the fragility of depending on a single cloud provider or region.
• The incident was one of the largest internet disruptions in recent years, raising awareness about cloud infrastructure risks and the need for fault tolerance.
• UK financial and governmental services also experienced interruptions, demonstrating how broad the impact was globally.

If you have been building your podcast editing and support business on widely accepted web based tools like Descript, Riverside and other editing tools and services, any aoutage can really impact your business, client expectations and deliveribles - it may seem "Cave Man" like to keep an off-line backup suite of tools that are not internet relient so that you can still do business.

If your end to end service stack that you offer is built on "rented land" you might be setting your business up for future interuptions - beware of any potential failure points and have a fail safe plan when things go wrong out of your control.

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Episode 84 - Podcast Music, Cancelling a Music License Subscription and Options

Episode Description:

Thinking about adding music to your show's intro or outro? This episode tackles the legal side of podcast music licensing—what licenses you need, what “royalty-free” really means, and why “fixing it in post” can cause more trouble than it’s worth.

Discover why ending a license agreement means you lose future rights to those music assets, and why it’s critical to review every detail of your licensing contract before purchasing music for your podcast.

Avoid common pitfalls, protect your show, and learn how to keep your brand safe and compliant now and into the future. Always consult the fine print—and consider professional advice—before committing to your next music agreement.

Music by: