Podcast Editing and Support - True Media Solutions
Dave Campbell
Recent Episodes
Episode 56 - Roger Heathers - Sustain Podcast Editing, The Musical Approach to Podcast Editing, Tips for Editors to Support Podcasters
Roger joins as our very first guest on the Podcast Editing and Support Show - Roger has moved from listener to guest! So glad to have him here! We blend our love for music and our love for podcast editing into a conversation geared towards you and your podcast journey!
A study by Pacific Content (2019) found that about 50% of podcasts stop after just three episodes.
Outsourcing your editing can make it way easier to keep your podcast going.
If you're not familiar with the process, don't worry—it’s simple!
Once your episode is recorded, just send your Riverside, Google Drive, or WeTransfer link to Sustain, and you'll receive a polished, mastered WAV file ready for upload to your hosting platform.
We’re happy to guide beginners through hosting and file transfer, too.
Portfolio
Hi, I'm Roger, a freelance podcast editor based in Devon, UK.
Since 2019, I’ve had the privilege of editing over 100 podcasts and more than 1,000 episodes.
I’ve also worked with leading companies in the podcasting community, including The Podcast Collective, The Podcast Doctors, and Claricast.
Roger's editing business for podcasters
https://sustainpodcastediting.com/
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https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you
Episode 55 - Offering Free Services to Clients to Begin Your Journey as a Podcast Editor and a Listener Voice Message from Roger
In this episode, we look into why offering free services to a select few clients can be a powerful strategy for new podcast editors and support businesses. We explore how this approach can help you build a strong foundation of referrals, testimonials, and real-world experience.
Key Points Discussed:
- The importance of building credibility in the podcasting industry
- How pro bono work can lead to paid opportunities
- Strategies for selecting the right clients for free services
- Setting clear expectations and boundaries with free clients
- Leveraging your free work to attract paying clients
Tips for Success:
- Choose clients with potential for growth and networking opportunities
- Limit the number of free clients to avoid overextending yourself
- Deliver high-quality work to ensure positive testimonials
- Use your free work to build a diverse portfolio
- Create a clear transition plan from free to paid services
https://www.nextleveluniverse.com/podcast-growth-university/
Kevin's episode: #134 - Let’s Talk About Pricing
https://pod.link/1632461244/episode/cdadbbfa4bf0934e60ffc273c2ecc979
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https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you
Episode 54 - Benefits of Hiring a Host for Client-Focused Podcasts
Hiring a podcast host for a client-focused podcast is indeed a viable service offering for a podcast editing and support business. This service can provide numerous benefits for clients looking to leverage podcasting as a marketing tool. Here are some key advantages:
Benefits of Hiring a Podcast Host
Expertise and Professionalism
A professional host brings experience and skills to the podcast, ensuring high-quality content delivery. They can guide conversations effectively, ask insightful questions, and maintain audience engagement
Time-Saving for Clients
By outsourcing the hosting role, clients can focus on their core business activities while still reaping the benefits of podcasting. This allows them to leverage the marketing potential of podcasts without investing significant time in production
Enhanced Brand Recognition
A skilled host can help build brand recognition by consistently representing the client's values and message. This contributes to creating a strong brand identity through the podcast medium
Improved Content Quality
Professional hosts are adept at creating engaging content, which can lead to higher listener retention and growth. They can help attract new clients and build a loyal audience
Networking Opportunities
Experienced hosts often have connections in the industry, potentially leading to high-profile guests and expanded networking opportunities for the client
Viability as a Service Offering
Offering podcast hosting services can be a valuable addition to a podcast editing and support business for several reasons:
- Comprehensive Solution: It provides a more complete package to clients, covering all aspects of podcast production25.
- Increased Revenue Streams: Adding hosting services can diversify income and potentially increase overall revenue for the business.
- Client Retention: Offering a full-service solution, including hosting, can improve client satisfaction and retention rates.
- Market Demand: As podcasting continues to grow as a marketing tool, there's an increasing demand for professional podcast services, including hosting6.
- Synergy with Existing Services: Hosting services complement existing editing and support offerings, creating a more integrated and efficient production process
By incorporating podcast hosting into your service offerings, you can provide added value to clients while expanding your business model in the growing podcast industry.
Source material:
https://ca.indeed.com/career-advice/career-development/podcasting-for-business
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https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you
Episode 53 - Implementing project-based pricing for podcast services - Podcast Pricing Mastery, Turn Your Audio Skills into a Profitable Business
Additional considerations for podcast editing and support businesses:
Implement Value-Based Pricing
- Focus on client outcomes: Emphasize the impact of professional editing on listener engagement and podcast growth.
- Highlight expertise: Showcase your knowledge of podcast trends, audio quality standards, and industry best practices.
- Quantify results: Provide case studies or testimonials demonstrating improved download numbers or audience retention rates.
- Offer consultation services: Include strategy sessions to help clients improve their overall podcast quality and reach.
Offer Tiered Packages
- Basic package: Include essential editing services like noise reduction, leveling, and basic mixing, starting at around $50-$75 per episode
- Standard package: Add services like content editing, music integration, and show notes, priced between $75-$150 per episode
- Premium package: Offer comprehensive services including advanced audio processing, transcript creation, and marketing support, ranging from $150-$350 per episode3
- Custom enterprise solutions: Tailor high-end packages for businesses and organizations, potentially priced at $449+ per episode
Use Project Cost Management Systems
- Track time spent on each task: Use tools to monitor editing, mixing, and administrative time.
- Monitor software and equipment costs: Account for depreciation and upgrades of audio editing tools.
- Analyze profitability per client: Identify which projects and clients are most profitable.
- Set benchmarks: Establish efficiency goals to improve profitability over time.
Regular Pricing Review
- Stay informed on market rates: Research competitor pricing annually, with current rates ranging from $30-$200 per hour for experienced editors
- Adjust for inflation: Increase rates to account for rising costs of living and business expenses.
- Reassess value proposition: Regularly update your skills and services to justify higher rates.
- Client feedback: Use client surveys to gauge satisfaction and willingness to pay for additional services.
By implementing these strategies, podcast editing businesses can create a pricing structure that reflects the true value of their services. This approach not only leads to more profitable relationships but also allows for the delivery of high-quality, impactful podcast productions that benefit both the editor and the client in the long term.
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https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you
Episode 52 - Implementing project-based pricing for podcast services - The Deliverables Difference, Transforming Your Podcast Business
For podcast editing and support businesses, setting clear deliverables is essential to ensure client satisfaction, manage expectations, and streamline workflows. Here's a detailed breakdown of how to approach each aspect:
Clearly Define What the Client Will Receive
- Edited Episodes: Specify the level of editing included—basic edits (removing filler words and long pauses), advanced edits (adding music, sound effects, or mastering), or full production (narrative structuring and storytelling enhancements). For example, clarify whether you will clean up audio quality, balance levels, and remove background noise.
- Show Notes: Outline the scope of show notes creation. Will you provide a brief summary, timestamps, key takeaways, or links to resources mentioned in the episode?
- Promotional Materials: Define whether deliverables include audiograms, social media graphics, or teaser clips for platforms like Instagram or TikTok.
- File Formats: State the formats you’ll deliver (e.g., MP3 for distribution, WAV for archival purposes) and whether you’ll provide transcripts for accessibility.
Specify the Quality Standards for Each Deliverable
- Audio Quality: Set benchmarks for audio quality such as loudness normalization standards (e.g., -16 LUFS for podcasts) to ensure consistency across episodes17.
- Editing Standards: Detail what constitutes a "clean edit," such as removing all filler words versus leaving some in to maintain conversational flow.
- Turnaround Time: Define how quickly clients can expect deliverables after receiving raw files. For instance, a standard timeline might be 3–5 business days for a 60-minute episode.
- Consistency: Ensure that all episodes adhere to the same branding elements, such as intro/outro sequences and background music.
Outline the Revision Process and Limitations
- Revision Policy: Clearly state how many rounds of revisions are included in your pricing. For example, offer one round of minor edits (e.g., cutting additional content or adjusting volume levels) without extra charge.
- Timeframe for Revisions: Establish deadlines for clients to request revisions (e.g., within 7 days of delivery).
- Scope of Revisions: Specify what revisions entail—minor adjustments versus significant re-edits—and communicate additional costs for extensive changes.
- Client Feedback Process: Use tools like Descript or time-stamped notes to make it easier for clients to request specific edits7.
Include a Timeline for Delivery of Each Project Component
- Milestones:Raw audio submission deadline from the client.
- Delivery date for the first cut of the edited episode.
- Deadlines for receiving client feedback and finalizing edits.
- Batch Production: If working on multiple episodes at once, outline staggered delivery dates to keep production on track.
- Communication Schedule: Set regular check-ins with clients to update them on progress or address any concerns.
Additional Tips for Setting Clear Deliverables
- Use Written Agreements: Document all deliverables in a contract or service agreement to avoid misunderstandings.
- Provide Examples: Share samples of your work to illustrate what clients can expect in terms of editing quality and style.
- Automate Workflow Where Possible: Use tools like templates in Garageband or Descript to maintain consistency and speed up production7.
- Educate Clients on Deliverables: Offer onboarding materials explaining your process so clients understand what goes into producing their podcast.
By clearly defining deliverables tailored to podcast editing and support services, you not only set realistic expectations but also build trust with your clients. This clarity ensures smoother collaboration, reduces revisions, and enhances overall client satisfaction.
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https://podcasteditingandsupport.com/
Our new home for this podcast - Captivate.fm
We are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services - using this link will earn us a commission at no extra cost to you