<p>In this episode of Run the Numbers, CJ sits down with Jason Lee, CFO of Faire, to unpack the economics of wholesale marketplaces. They break down how Faire connects independent brands with local retailers, the key metrics that matter in marketplace businesses, and ROI as a decision-making framework. Jason also shares lessons from scaling Square through its IPO and how finance leaders navigate valuation resets in private markets.</p><p>—</p><p>SPONSORS:</p><p>Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That’s why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at <a href="https://www.metronome.com"><u>https://www.metronome.com</u></a></p><p>RightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit <a href="https://www.rightrev.com"><u>https://www.rightrev.com</u></a></p><p>Rillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you’re scaling on an ERP that wasn’t built in the 90s, book a demo at <a href="https://www.rillet.com/cj"><u>https://www.rillet.com/cj</u></a></p><p>Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at <a href="https://www.tabs.com/run"><u>https://www.tabs.com/run</u></a></p><p>Abacum is a modern FP&amp;A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at <a href="https://www.abacum.ai"><u>https://www.abacum.ai</u></a></p><p>Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at <a href="https://www.brex.com/metrics"><u>https://www.brex.com/metrics</u></a></p><p>—</p><p>LINKS: </p><p>Mostly Talent: <a href="https://mostlymetrics.typeform.com/to/cLTxtAsN"><u>https://mostlymetrics.typeform.com/to/cLTxtAsN</u></a></p><p>Jason: <a href="https://www.linkedin.com/in/jason-lee-11787020/"><u>https://www.linkedin.com/in/jason-lee-11787020/</u></a></p><p>Faire: <a href="https://www.faire.com/"><u>https://www.faire.com/</u></a></p><p>CJ: <a href="https://www.linkedin.com/in/cj-gustafson-13140948/"><u>https://www.linkedin.com/in/cj-gustafson-13140948/</u></a></p><p>Mostly metrics: <a href="https://www.mostlymetrics.com"><u>https://www.mostlymetrics.com</u></a></p><p>—</p><p>TIMESTAMPS:</p><p>0:00 Preview and intro</p><p>3:01 How Faire serves retailers</p><p>5:49 Revenue model and retention metrics</p><p>8:21 Recurring vs. reoccurring revenue</p><p>11:54 Sponsors — Metronome | RightRev | Rillet</p><p>15:17 Input vs. output metrics</p><p>17:13 The business equation</p><p>19:08 Metric ownership</p><p>22:07 Killing metrics: signal to noise</p><p>23:21 800 metrics at Faire</p><p>24:51 Customer count as a misleading metric</p><p>26:04 Sponsors — Tabs | Abacum | Brex</p><p>29:25 Planning cadences at Faire</p><p>32:41 When to reallocate resources</p><p>36:40 ROI as a framework</p><p>40:25 Portfolio view of investments</p><p>43:53 Discipline is knowing where to say yes</p><p>47:11 Faire&#39;s valuation reset</p><p>50:49 Tender offer mechanics</p><p>55:33 Screwing up IR at Square IPO</p><p>56:52 Advice to younger self</p><p>58:44 AI at Faire</p><p>59:32 Claude connected to data warehouse</p><p>1:00:16 Tariff analysis with AI</p><p>1:02:38 Credits</p><p>#RunTheNumbersPodcast #Marketplace #CFO #SaaS #FinanceLeadership</p>