<description>&lt;p&gt;Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.&lt;/p&gt;&lt;p&gt;Join me in a conversation with the Founder and CEO of digital agency, Mayhem Digital, Avelile Nontanda (he/him) on:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;00:00 - Finding Your Niche and Creating Opportunities:&lt;/strong&gt; The importance of identifying a specific market segment and how to carve out a unique position within it.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;06:25 - The Google Dilemma and Exploring Ownership:&lt;/strong&gt; Examining the impact of Google's dominance on innovation and competition. Looking at the Spaza shop sagas that have eroded the sense and reality of economic ownership.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;15:51 - The Pull-Down Syndrome and The Discount Mentality:&lt;/strong&gt; Understanding the psychological and societal factors that hinder entrepreneurial success and growth.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;21:29 - Balancing Groove Culture and Equal Focus:&lt;/strong&gt; Striking the right balance between an entertainment lifestyle and better economic productivity and welfare for equal opportunity.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;26:10 - South Africa's Identity Crisis:&lt;/strong&gt; Navigating the tension between first-world aspirations and third-world realities.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;29:15 - Black Tax and Intergenerational Inequality:&lt;/strong&gt; Debating the merits and drawbacks of supporting family members financially and benefits of financial planning. Unpacking personalized examples of the 50-30-20 rule of budgeting.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;40:54 - Why Cape Town.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://mayhemde.com/"&gt;&lt;strong&gt;Mayhem Digital&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://za.linkedin.com/in/avelile-olothando-nontanda-32bb4934"&gt;&lt;strong&gt;Follow Avelile Nontanda on LinkedIn&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/us/podcast/building-startup-giants-and-community-lessons-from/id1724024148?i=1000663855340"&gt;&lt;strong&gt;Listen to the related episode 8 with Melilizwe Gqobo&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.techtarget.com/whatis/feature/Google-antitrust-case-explained-Whats-next#:~:text=The%2520case%252C%2520which%2520was%2520filed,such%2520as%2520Bing%2520and%2520DuckDuckGo."&gt;&lt;strong&gt;Google's market dominance and antitrust&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://fortune.com/2023/02/17/chatgpt-elon-musk-openai-microsoft-company-regulator-oversight/"&gt;&lt;strong&gt;Microsoft and ChatGPT are not what Elon Musk intended&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://brandsouthafrica.com/174238/news-facts/the-evolution-of-the-spaza-shop/#:~:text=Spaza%2520shops%2520are%2520the%2520small,were%2520restricted%2520from%2520running%2520businesses."&gt;&lt;strong&gt;The Evolution of Spaza shops&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dailymaverick.co.za/opinionista/2024-11-11-blame-for-deaths-of-children-from-spaza-shop-food-lies-squarely-with-government/"&gt;&lt;strong&gt;Spaza shop food health inflicting children and who to blame&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Call to Action:&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Share your thoughts on the topics discussed in this episode on social media using the hashtag &lt;strong&gt;#addideas&lt;/strong&gt;.&lt;/li&gt;&lt;li&gt;You can subscribe to or follow the podcast to stay updated on future episodes and milestones.&lt;/li&gt;&lt;li&gt;Leave a review for the show on your favourite podcast platform.&lt;/li&gt;&lt;/ol&gt;</description>

The Add IDEAS Podcast

Bandile Mndebele

10. Let's Get Niche with Avelile Nontanda: Why South Africa Needs Better Growth than Groove

NOV 13, 202455 MIN
The Add IDEAS Podcast

10. Let's Get Niche with Avelile Nontanda: Why South Africa Needs Better Growth than Groove

NOV 13, 202455 MIN

Description

<p>Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.</p><p>Join me in a conversation with the Founder and CEO of digital agency, Mayhem Digital, Avelile Nontanda (he/him) on:</p><p><strong>00:00 - Finding Your Niche and Creating Opportunities:</strong> The importance of identifying a specific market segment and how to carve out a unique position within it.</p><p><strong>06:25 - The Google Dilemma and Exploring Ownership:</strong> Examining the impact of Google's dominance on innovation and competition. Looking at the Spaza shop sagas that have eroded the sense and reality of economic ownership.</p><p><strong>15:51 - The Pull-Down Syndrome and The Discount Mentality:</strong> Understanding the psychological and societal factors that hinder entrepreneurial success and growth.</p><p><strong>21:29 - Balancing Groove Culture and Equal Focus:</strong> Striking the right balance between an entertainment lifestyle and better economic productivity and welfare for equal opportunity.</p><p><strong>26:10 - South Africa's Identity Crisis:</strong> Navigating the tension between first-world aspirations and third-world realities.</p><p><strong>29:15 - Black Tax and Intergenerational Inequality:</strong> Debating the merits and drawbacks of supporting family members financially and benefits of financial planning. Unpacking personalized examples of the 50-30-20 rule of budgeting.</p><p><strong>40:54 - Why Cape Town.</strong></p><p><strong>Resources:</strong></p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://mayhemde.com/"><strong>Mayhem Digital</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://za.linkedin.com/in/avelile-olothando-nontanda-32bb4934"><strong>Follow Avelile Nontanda on LinkedIn</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/us/podcast/building-startup-giants-and-community-lessons-from/id1724024148?i=1000663855340"><strong>Listen to the related episode 8 with Melilizwe Gqobo</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.techtarget.com/whatis/feature/Google-antitrust-case-explained-Whats-next#:~:text=The%2520case%252C%2520which%2520was%2520filed,such%2520as%2520Bing%2520and%2520DuckDuckGo."><strong>Google's market dominance and antitrust</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://fortune.com/2023/02/17/chatgpt-elon-musk-openai-microsoft-company-regulator-oversight/"><strong>Microsoft and ChatGPT are not what Elon Musk intended</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://brandsouthafrica.com/174238/news-facts/the-evolution-of-the-spaza-shop/#:~:text=Spaza%2520shops%2520are%2520the%2520small,were%2520restricted%2520from%2520running%2520businesses."><strong>The Evolution of Spaza shops</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dailymaverick.co.za/opinionista/2024-11-11-blame-for-deaths-of-children-from-spaza-shop-food-lies-squarely-with-government/"><strong>Spaza shop food health inflicting children and who to blame</strong></a></li></ul><p><strong>Call to Action:</strong></p><ol><li>Share your thoughts on the topics discussed in this episode on social media using the hashtag <strong>#addideas</strong>.</li><li>You can subscribe to or follow the podcast to stay updated on future episodes and milestones.</li><li>Leave a review for the show on your favourite podcast platform.</li></ol>