Apa Cerita?

From a Master’s graduate in Aeronautical Engineering in the UK to the founder of one of Malaysia’s biggest fragrance brands.In this episode of Apa Cerita?, we sit down with Boss A, founder of SugarBomb, to uncover the real story behind building a fragrance empire now recognised across the country.In this episode, Boss A shares:• His early life and upbringing that shaped who he is today• Why he chose Aeronautical Engineering despite the industry being relatively small in Malaysia• The experience of facing rejection after rejection upon graduating• The reality of the working world that many graduates never expect• The jobs he worked before the birth of SugarBombApa Cerita? also explores the early journey of building SugarBomb:• How the idea for SugarBomb first started in 2017• The moment when not even a single bottle was sold in the first month• The major decision to focus on the reseller model• The journey from a small home operation to a large-scale factoryAnd most importantly, the side rarely talked about:• The “Identity Crisis” of going from a Master’s graduate to a perfume entrepreneur• How to stay hungry even after success and money begin to come in• Advice for young people currently going through the hardest phase of their livesThis is not just a story about business. It is a story about rejection, confidence, survival, and the courage to carve your own path when every other door seems closed.If you’re struggling to find direction in life, work, or trying to build something from nothing, this episode is for you.⏱️ TIMESTAMPS00:00 Intro5:11 Childhood & Upbringing41:16 Before SugarBomb1:03:11 The Rise of SugarBomb1:35:08 Hard and Interesting Questions1:48:24 Outro🎧 Don’t forget to subscribe and turn on notifications for new episodes drop every Wednesday at 6PM. #NakUbahMember📩 For collaboration inquiries:+6012 999 9011#ApaCeritaPodcast #SugarBomb #Entrepreneurship #Business #Inspiration #NakUbahMember

Welcome to another episode of the Apa Cerita Book Club! 📚In this episode, we dive into one of the most iconic books on communication, relationships, and human psychology "How to Win Friends and Influence People" by Dale Carnegie.First published in 1936, this timeless classic has influenced millions of people worldwide in the art of communication, leadership, and building meaningful relationships. The boys reflect on how the lessons from this book still apply in today’s world from business and networking to friendships and everyday conversations.🔥 In This Episode:🤝 Building Genuine Relationships: Why people respond better to sincerity than manipulation.🗣️ The Art of Communication: How listening can be more powerful than speaking.😊 Making People Feel Important: Small gestures that create lasting impressions.🧠 Understanding Human Nature: Why criticism rarely works and appreciation matters more.⚡ Influence Without Force: How great leaders persuade people without controlling them.💬 Handling Disagreements: Learning how to disagree without creating enemies.🌟 Becoming More Likable: Simple habits that naturally attract people towards you.📈 Leadership & Influence: How strong communication can open doors in both career and life.“Any fool can criticize, complain, and condemn and most fools do.”⏱️ TIMESTAMPS00:00 Intro05:12: Book Author09:44 Part One: Fundamental Techniques in Handling People30:37 Part Two: Six Ways to Make People Like You49:30 Part Three: How to Win People to Your Way of Thinking1:19:05 Part Four: Be a Leader1:43:58 Outro🎧 Don’t forget to subscribe & turn on notifications for new episodes drop every Wednesday at 6PM. #nakubahmember📩 For collaboration inquiries:+6012 999 9011———————————————Selamat datang ke episod terbaru Apa Cerita Book Club! 📚Dalam episod kali ini, kami menyelami salah satu buku paling ikonik tentang komunikasi, hubungan manusia, dan seni mempengaruhi orang lain "How to Win Friends and Influence People" oleh Dale Carnegie.Diterbitkan pada tahun 1936, buku klasik ini telah mempengaruhi jutaan manusia di seluruh dunia dalam seni komunikasi, kepimpinan, dan membina hubungan yang bermakna. Kami berkongsi bagaimana pengajaran daripada buku ini masih sangat relevan dalam dunia hari ini daripada perniagaan dan networking hinggalah kepada persahabatan dan perbualan harian.🔥 Dalam Episod Ini:🤝 Membina Hubungan Yang Tulus: Kenapa keikhlasan lebih berkesan daripada manipulasi.🗣️ Seni Komunikasi: Bagaimana mendengar boleh menjadi lebih kuat daripada bercakap.😊 Membuat Orang Rasa Dihargai: Perkara kecil yang memberi impak besar.🧠 Memahami Sifat Manusia: Kenapa kritikan jarang berhasil dan penghargaan lebih bermakna.⚡ Mempengaruhi Tanpa Memaksa: Cara pemimpin hebat mempengaruhi orang lain secara semula jadi.💬 Mengendalikan Perbezaan Pendapat: Belajar untuk tidak bersetuju tanpa mencipta permusuhan.🌟 Menjadi Individu Yang Disenangi: Tabiat mudah yang membuat orang lebih tertarik dengan anda.📈 Kepimpinan & Pengaruh: Bagaimana komunikasi yang baik membuka lebih banyak peluang dalam hidup.“Any fool can criticize, complain, and condemn and most fools do.”⏱️ TIMESTAMPS00:00 Intro05:12: Book Author09:44 Part One: Fundamental Techniques in Handling People30:37 Part Two: Six Ways to Make People Like You49:30 Part Three: How to Win People to Your Way of Thinking1:19:05 Part Four: Be a Leader1:43:58 Outro🎧 Jangan lupa subscribe & aktifkan notifikasi untuk episod baharu setiap hari Rabu jam 6PM. #nakubahmember📩 Untuk pertanyaan kolaborasi:+6012 999 9011Edited & Produced by Lofty Media and StudiosOther Platforms:Instagram: @apaceritatvTikTok: @apaceritamyInstagram: @asyrafkhalidTikTok: @tunasyrafkhalidInstagram / TikTok / X: @ishraqkamarudin

From growing up in Pontian, Johor.. to leading Selangor as Menteri Besar, the journey of Dato’ Seri Amirudin Shari reflects the evolution of a leader shaped by experience, principles, and responsibility.In this episode of Apa Cerita? Podcast, we explore his background, early journey, and the defining moments that have shaped his leadership today.Key topics discussed include:• His early life in Pontian and the values formed during his upbringing• His initial involvement in debate and the beginnings of his interest in politics• Experiences during the Reformasi era at a young age• The defining moment of PRU12 in 2008 and its impact on Selangor’s political landscape• The challenges, pressures, and sacrifices throughout his leadership journeyThe episode also addresses current issues and his personal perspectives:• His involvement in an international humanitarian mission (GSF 2.0) and the reasoning behind the decision• His response to public criticism and perception• His views on responsibility as a leader within a broader contextAs Menteri Besar who has led Selangor through a period of significant economic growth, he also shares candid reflections on:• Areas that remain unfinished during his tenure• His priorities and aspirations moving forward⏱️ TIMESTAMPS00:00 Intro02:36 Childhood & Upbringing15:08 The Before Being A Politician33:33 Flotilla Project42:32 Hard and Interesting Questions54:32 Outro🎧 Don’t forget to subscribe and turn on notifications — new episodes drop every Wednesday at 6PM.📩 For collaboration inquiries:+6012 999 9011 // [email protected]#ApaCeritaPodcast #Selangor #Leadership #MalaysianPolitics #nakubahmember

From an 11-year-old boy selling peanuts in Pontian, to a man who has helped over 70,000 entrepreneurs generate millions in sales.In this episode of Apa Cerita?, we sit down with Najib Asaddok, widely known as the “Marketing Rocket” to uncover the real story behind his success.This isn’t your typical success story.This is the journey of a young boy who lost his father at an early age was forced to step up as the “man of the house” and carried responsibilities far beyond his years.In this episode, Najib shares:💔 how losing his father at 11 shaped his life and mindset🥜 selling peanuts as a child to support his family🎓 why he chose not to pursue a career in engineering despite graduating from UTM📉 the harsh reality of starting in sales with zero experience🚀 how he built Momentum Internet from the ground up🧠 the pressure, burnout, and unseen struggles behind successWe also dive into the questions most people don’t ask:– why many entrepreneurs still fail even after joining business programs– the most common mistakes that hold people back– how to sell effectively using “The Rocket Way”– honest advice for the next generation striving to succeedThis is more than just a podcast.It’s a story about responsibility, sacrifice, resilience and what it truly takes to rise when life starts against you.If you’re building a business, feeling stuck, or searching for direction this episode is for you.⏱️ TIMESTAMPS00:00 Intro2:28 Childhood & Upbringing24:48 The Detour of Life57:11 The Rise and Reality Checks1:33:47 Hard and Interesting Questions2:07:41 Outro🎧 Don’t forget to subscribe and turn on notifications for new episodes drop every Wednesday at 6PM. #NakUbahMember#ApaCeritaPodcast #NajibAsaddok #Entrepreneurship #Business #Motivation #Marketing📩 For collaboration inquiries:+6012 999 9011

Welcome to the very first episode of the Apa Cerita Book Club! In this special. Take a deep dive into one of the most influential self-help books ever written "Think and Grow Rich by Napoleon Hill"Published in 1937, this classic has spent nearly 90 years helping entrepreneurs and leaders shape their mindsets. The boys reflect on how the lessons from this book mirror the real-life success stories they’ve encountered on the podcast, proving that while times change, the principles of success remain the same.Inside This Episode:🔥 Burning Desire: Why having a "nice to have" isn't enough. We discuss the necessity of an obsession that can topple any obstacle.🎓 Specialized Knowledge: You don't need to know everything—you just need to be an expert in your niche and know who to call for the rest.🗺️ Organized Planning: Turning dreams into blueprints. We break down the importance of writing down your goals with specific deadlines.⚡ Quick Decisions: Why the most successful people make decisions fast and change them slowly.💪 Persistence: The "Champion Mindset." We share personal stories about facing temporary defeat and why most people fail simply because they quit too soon.🧠 The Subconscious Mind: How to "feed your mind" through affirmations, zikir, and surrounding yourself with the right "Mastermind" group."A smart man learns from his own mistakes, but a wise man learns from the mistakes of others."⏱️ TIMESTAMPS00:00 Intro8:17 Chapter One: Desire15:56 Chapter Two: Specialized Knowledge26:38 Chapter Three: Organized Planning38:56 Chapter Four: Decision43:57 Chapter Five: Persisten50:48 Chapter Six: Mastermind1:01:54 Chapter Seven: Subconscious Mind1:09:03 Chapter Eight: Fear1:13:56 Outro 🎧 Don’t forget to subscribe and turn on notifications new episodes drop every Wednesday at 6PM. #nakubahmember 📩 For collaboration inquiries:+6012 999 9011