<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2292831/open_sms">📲 Text me! (Seriously—just click this)</a>Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one! With this episode you’ll be able to:<ul><li>Discover why you should bother with testimonials, hard data, &amp; case studies for a launch.</li><li>Uncover language Grace sees in testimonials that waves a great big red flag.</li><li>Learn how you can add personality to your social proof.</li></ul> Links &amp; Resources: <a href='https://brittanyherzberg.com/digital-shop/testimonial-training'>Testimonial Template + Training</a> <a href='https://brittanyherzberg.com/digital-shop/case-study-interview-questions'>Case Study Interview Questions</a> Connect w/ Grace: <a href='http://www.gracefortune.com/'>Website</a> <a href='https://www.instagram.com/itsgracefortune'>Instagram</a> <a href='http://www.thecopytable.com/'>Podcast</a> Related Episodes: <a href='https://brittanyherzberg.com/blog/best-practices-for-social-proof'>Social Proof</a> w/ Chantelle <a href='https://brittanyherzberg.com/blog/prelaunch-marketing-and-storytelling?rq=brenna%20mcgowan'>Pre-Launches</a> w/ Brenna <a href='https://riverside.fm/webinars/podcasters-roundtable-podcasting-for-your-business'>Riverside Roundtable</a> Thanks for joining me on <a href='https://brittanyherzberg.com/the-basic-b-podcast'></a> <a href="https://brittanyherzberg.com/digital-shop/seo-podcast-show-notes-template">Supercharge your podcast show notes with SEO</a>—and easily turn podcast episodes into blog posts with templates &amp; training videos created by SEO podcaster &amp; copywriter, Brittany Herzberg! Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. <a href="https://brittanyherzberg.com/keyword-research-and-strategy">More details here!</a>——— Find B on: <a href='http://instagram.com/brittany_herzberg'>Instagram</a>, <a href='https://www.youtube.com/@brittany_herzberg'>YouTube</a>, <a href='https://www.threads.net/@brittany_herzberg'>Threads</a>, &amp; <a href='https://www.linkedin.com/in/brittany-herzberg/'>LinkedIn</a>. Often mentioned: <a href='https://www.buzzsprout.com/?referrer_id=2260151'>Buzzsprout</a> (get $20 off) <a href='https://www.coachesandcompany.com/ref/brittany.herzberg/'>Legal templates</a> ($50 off w/ code: BASICB) <a href='https://helloaudio.fm?fpr=brittany15'>Hello Audio</a> (15% off w/ code: BASICB) <a href='https://styledstocksociety.com/?aff=brittanyherzberg'>Styled Stock Society</a> <a href='https://my.brain.fm/payment?extended_promo=30&amp;utm_source=referafriend'>Brain.fm</a> (1 mo. free!) <a href='https://www.mybotm.com/j790g55p0y8?show_box=true'>Book of the Mo. Club</a> <a href='http://share.honeybook.com/brittany427986'>HoneyBook</a> (25% off) (*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, &amp; programs I use &amp; ❤️) 🎉 This podcast is brought to you in partnership w/ <a href='https://leahbryantco.com'>Leah Bryant Co.</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2292831/open_sms"&gt;📲 Text me! (Seriously—just click this)&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, &lt;em&gt;and&lt;/em&gt; hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one!&lt;br/&gt;&lt;br/&gt;&lt;b&gt;With this episode you’ll be able to:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Discover why you should bother with testimonials, hard data, &amp;amp; case studies for a launch.&lt;/li&gt;&lt;li&gt;Uncover language Grace sees in testimonials that waves a great big red flag.&lt;/li&gt;&lt;li&gt;Learn how you can add &lt;em&gt;personality&lt;/em&gt; to your social proof.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Links &amp;amp; Resources:&lt;br/&gt;&lt;/b&gt;&lt;a href='https://brittanyherzberg.com/digital-shop/testimonial-training'&gt;&lt;b&gt;Testimonial Template + Training&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='https://brittanyherzberg.com/digital-shop/case-study-interview-questions'&gt;&lt;b&gt;Case Study Interview Questions&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;br/&gt;Connect w/ Grace:&lt;br/&gt;&lt;/b&gt;&lt;a href='http://www.gracefortune.com/'&gt;&lt;b&gt;Website&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='https://www.instagram.com/itsgracefortune'&gt;&lt;b&gt;Instagram&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='http://www.thecopytable.com/'&gt;&lt;b&gt;Podcast&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;br/&gt;Related Episodes:&lt;br/&gt;&lt;/b&gt;&lt;a href='https://brittanyherzberg.com/blog/best-practices-for-social-proof'&gt;&lt;b&gt;Social Proof&lt;/b&gt;&lt;/a&gt;&lt;b&gt; w/ Chantelle&lt;br/&gt;&lt;/b&gt;&lt;a href='https://brittanyherzberg.com/blog/prelaunch-marketing-and-storytelling?rq=brenna%20mcgowan'&gt;&lt;b&gt;Pre-Launches&lt;/b&gt;&lt;/a&gt;&lt;b&gt; w/ Brenna&lt;br/&gt;&lt;/b&gt;&lt;a href='https://riverside.fm/webinars/podcasters-roundtable-podcasting-for-your-business'&gt;&lt;b&gt;Riverside Roundtable&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/b&gt;Thanks for joining me on &lt;a href='https://brittanyherzberg.com/the-basic-b-podcast'&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;a href="https://brittanyherzberg.com/digital-shop/seo-podcast-show-notes-template"&gt;Supercharge your podcast show notes with SEO&lt;/a&gt;—and &lt;em&gt;easily&lt;/em&gt; turn podcast episodes into blog posts with templates &amp;amp; training videos created by SEO podcaster &amp;amp; copywriter, Brittany Herzberg!&lt;/p&gt; &lt;p&gt;&lt;br&gt;Get SEO to work &lt;em&gt;for&lt;/em&gt; you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. &lt;a href="https://brittanyherzberg.com/keyword-research-and-strategy"&gt;More details here!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;———&lt;br/&gt;Find B on:&lt;b&gt; &lt;/b&gt;&lt;a href='http://instagram.com/brittany_herzberg'&gt;&lt;b&gt;Instagram&lt;/b&gt;&lt;/a&gt;&lt;b&gt;, &lt;/b&gt;&lt;a href='https://www.youtube.com/@brittany_herzberg'&gt;&lt;b&gt;YouTube&lt;/b&gt;&lt;/a&gt;&lt;b&gt;, &lt;/b&gt;&lt;a href='https://www.threads.net/@brittany_herzberg'&gt;&lt;b&gt;Threads&lt;/b&gt;&lt;/a&gt;&lt;b&gt;, &lt;/b&gt;&amp;amp;&lt;b&gt; &lt;/b&gt;&lt;a href='https://www.linkedin.com/in/brittany-herzberg/'&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;b&gt;.&lt;/b&gt; &lt;br/&gt;&lt;br/&gt;Often mentioned:&lt;br/&gt;&lt;a href='https://www.buzzsprout.com/?referrer_id=2260151'&gt;&lt;b&gt;Buzzsprout&lt;/b&gt;&lt;/a&gt;&lt;b&gt; (get $20 off)&lt;br/&gt;&lt;/b&gt;&lt;a href='https://www.coachesandcompany.com/ref/brittany.herzberg/'&gt;&lt;b&gt;Legal templates&lt;/b&gt;&lt;/a&gt;&lt;b&gt; ($50 off w/ code: BASICB)&lt;br/&gt;&lt;/b&gt;&lt;a href='https://helloaudio.fm?fpr=brittany15'&gt;&lt;b&gt;Hello Audio&lt;/b&gt;&lt;/a&gt;&lt;b&gt; (15% off w/ code: BASICB)&lt;br/&gt;&lt;/b&gt;&lt;a href='https://styledstocksociety.com/?aff=brittanyherzberg'&gt;&lt;b&gt;Styled Stock Society&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='https://my.brain.fm/payment?extended_promo=30&amp;amp;utm_source=referafriend'&gt;&lt;b&gt;Brain.fm&lt;/b&gt;&lt;/a&gt;&lt;b&gt; (1 mo. free!)&lt;br/&gt;&lt;/b&gt;&lt;a href='https://www.mybotm.com/j790g55p0y8?show_box=true'&gt;&lt;b&gt;Book of the Mo. Club&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='http://share.honeybook.com/brittany427986'&gt;&lt;b&gt;HoneyBook&lt;/b&gt;&lt;/a&gt;&lt;b&gt; (25% off)&lt;/b&gt;&lt;br/&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;(*affiliate links included, which means I might make a lil money when you click. I &lt;em&gt;only&lt;/em&gt; recommend people, products, &amp;amp; programs I use &amp;amp; ❤️)&lt;br/&gt;&lt;br/&gt;🎉 This podcast is brought to you in partnership w/ &lt;a href='https://leahbryantco.com'&gt;Leah Bryant Co.&lt;/a&gt;&lt;/p&gt;</description>

📲 Text me! (Seriously—just click this)Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social pro...

The Basic B: SEO, Storytelling, & Social Proof

How to Use Social Proof for Launches w/ Grace Fortune

How to Use Social Proof for Launches w/ Grace Fortune

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