<p>How can businesses protect themselves against deepfakes? In this episode, Simon is joined by Ahron Geminder, Global Head of Digital Identity, Wealth & Personal Banking at HSBC, to discuss fraud detection and prevention in the banking industry. They dive into how AI is changing the landscape, the imminent challenges presented by deepfakes, and how to take a black mirror approach when thinking about potential issues. </p><p>---------</p><h3>Key Quotes:</h3><p>“If you want zero fraud, then you have zero customers.”</p><p>“Deep fakes are going to become the norm. I think it's going to become a lot more prolific than we have right now. I think prevention for deep fakes is probably going to be one of the biggest challenges that most companies are going to face.”</p><p>---------</p><p>Time stamps:</p><p>(01:15) How is the fraud landscape changing?</p><p>(05:03) The impact of bias and familiarity</p><p>(06:22) Finding the balance between prevention and user experience</p><p>(12:58) Organized fraudsters versus lone wolves</p><p>(17:46) Challenges across the industry from generative AI / deep fakes </p><p>(21:34) The Black Mirror Approach </p><p>(23:50) What does Ahron see coming next? </p><p>---------</p><h3>Links:</h3><p>Ahron Geminder on <a href="https://www.linkedin.com/in/ahron-geminder/">LinkedIn</a><br />Simon Horswell on <a href="https://www.linkedin.com/in/simon-horswell-72b2052a/">LinkedIn</a></p><p><a href="https://onfido.com/solutions/fraud-lab/">The Fraud Lab</a></p><p><a href="https://onfido.com/landing/identity-fraud-report/">Onfido’s Identity Fraud Report </a><br /><br />[Subscribe to the Podcast] <br /><a href="https://podcasts.apple.com/us/podcast/inside-the-fraud-lab/id1725043166">On Apple Podcasts</a></p>