<p>In this engaging episode, Ryan Shapiro chats with Ben Codi, VP of Broker Sales at Trinet, about the evolving landscape of PEO sales, broker relationships, and industry trends. Discover insights on how PEOs are transforming small business HR management, the importance of broker collaboration, and future innovations like AI and tech enhancements.<br><strong>key topics</strong></p><ul><li>PEO industry evolution</li><li>broker-PEO relationships</li><li>technology and AI in HR</li><li>healthcare cost stability</li><li>market positioning and competition</li></ul><p><strong>key frameworks</strong></p><ul><li>Relationship Building in Sales</li><li>Market Positioning Strategies</li><li>Tech Adoption in HR</li></ul><p><br></p>