Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

This week’s episode is a little different. I’m sharing a recent interview I did that I think you’ll genuinely enjoy.   It’s from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood.   In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness   Stick around for all of that and more. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: [email protected] 💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn. Podcast Advertising Playbook: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248  

Kattie Laur has been shaping the Canadian podcast landscape for more than a decade. She’s produced award-winning shows as a freelancer, worked as a podcast growth specialist, and built her own independent podcast from the ground up. Today, she’s the Principal and Executive Producer of Pod the North, where she provides strategic guidance, creative support, and community-building initiatives for Canadian podcasters.   In this episode, Kattie breaks down what makes the Canadian podcast ecosystem so unique, the challenges creators face, and the major opportunities emerging right now for Canadian voices.   Today, you’ll learn: Why Canada’s cultural identity shapes how podcasts are created, funded, and supported The biggest gaps in Canadian podcasting and where creators have the most opportunity What Kattie discovered after her show tripled in audience from an Apple Podcasts Canada feature How Pod the North became a trusted industry hub and why community is Canada’s biggest strength   ⭐⭐⭐⭐⭐ Love the show? We’d love a review!Leave us a review on Apple Podcasts or Spotify.    ✅ Want to grow your visibility through podcast guesting?Explore how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links/   💡 Bonus tips and resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Kattie:Pod the North: https://podthenorth.com/LinkedIn: https://ca.linkedin.com/in/kattielaur   💌 Questions or want to say hey? Email us at [email protected]

Your podcast can become the most powerful marketing engine behind your coaching business, and today’s conversation shows exactly how one host made that transformation.   Our guest is the creator of a long-running recovery podcast with more than 20,000 monthly downloads, 30 years of lived expertise, and a show that now brings in a steady stream of high-quality, highly motivated coaching clients. What started as a passion project has become the heartbeat of her entire business, fueling visibility, credibility, and demand for her programs.   In this episode, we unpack the exact podcast strategies she uses to grow her audience, generate leads, and build deep trust with listeners who eventually convert into clients.   Today, you’ll learn: How she structured her podcast to become the primary marketing engine for her coaching business The simple SEO, guesting, and swap tactics that drive her most reliable growth Why interview trades outperform traditional pitching in her niche How she filters discovery call leads and protects her time while increasing conversions   ⭐⭐⭐⭐⭐ Love the show? We’d love a review!Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help you get booked on high-impact shows:https://podwritten.com/services/https://podwritten.com/   🎁 Get your free guide: Become a podcast guest in 4 weeks https://podwritten.com/links/   💡 Bonus tips and resources Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   If you want to connect with today’s guest, explore her work here:Website: https://odaatcoach.com/ Podcast: https://www.youtube.com/@theonedayatatimepodcastInstagram: https://www.instagram.com/odaatpodcast/LinkedIn: https://www.linkedin.com/in/arlinaallen/ 💌 Questions or want to say hey?Reach us at [email protected]

Find out how one podcast became the engine behind a thriving therapy practice.   Dr. Nazanin Moali is a licensed clinical psychologist, AASECT-certified sex therapist, and the host of Sexology Podcast. Since launching in 2017, she has published huindreds of episodes, built a deeply loyal audience, and turned her podcast into the primary driver of clients for her practice.   In this episode, Dr. Moali reveals how she uses her podcast as a long-term marketing machine, the systems she’s built to convert listeners into clients, and the strategies that keep’s Sexology on top as a top 0.5% ranked podcast nearly a decade later.   Today, you’ll learn:-Why 50–60% of her clients come directly from her podcast or referrals from listeners-How she designs landing pages and lead magnets that convert high-intent listeners into long-term clients-What she’s learned about sponsors, ethical alignment, and why she listens closely to audience feedback-The types of episodes that consistently bring her the highest downloads and why listeners respond to them   ⭐⭐⭐⭐⭐ Love the show? We’d love a review!Leave us a review on Apple Podcasts or Spotify — it helps more creators find us.   ✅ Want to grow your visibility through podcast guesting?Check out how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links/   💡 Bonus tips & resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Dr. Moali:Sexology Podcast: https://www.youtube.com/@Sexologypodcast Instagram: https://www.instagram.com/sexologypodcast/?hl=en  Website: https://sexologypodcast.com/    💌 Questions or want to say hey? Reach us at [email protected]

Erika De Pellegrin is the host of The Balance Theory, a show she launched in 2020 that has since grown to nearly 400,000 monthly downloads. With a thriving YouTube presence, a studio-quality production setup, and a fiercely loyal audience, Erika has built a thriving mindset-focused podcasts, all while juggling life as a full-time mom and part-time lawyer. In this episode, Erika breaks down how she transformed a passion project into a fast-growing podcast by upgrading her production quality, mastering YouTube strategy, and committing to long-term consistency. Today, you’ll learn: Why improving production quality was the turning point for Erika’s YouTube growth How she thinks about monetization. From YouTube ads to selective, values-driven sponsorships What actually makes episodes go viral (and why simplicity almost always wins) The strategy behind her hybrid outreach system and how she constantly sources high-caliber guests ⭐⭐⭐⭐⭐ Love the show? We’d love a review!Leave us a review on Apple Podcasts or Spotify—your support helps more creators find us. Want to grow your visibility through podcast guesting? Explore how PodWritten can help:https://podwritten.com/services/https://podwritten.com/ 🎁 Free guide: Get booked as a podcast guest in 4 weekshttps://podwritten.com/links/ 💡 More resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/ Connect with Erika YouTube: https://www.youtube.com/@thebalancetheorypodcast  LinkedIn: https://www.linkedin.com/in/erika-de-pellegrin/?originalSubdomain=ae Instagram: https://www.instagram.com/erikadpelle/?hl=en  💌 Have questions or want to say hi? Reach us at [email protected]