Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Is podcast guesting actually an effective strategy for growing your show? The honest answer might surprise you, especially coming from someone who runs a podcast guest booking agency. In this solo episode, I break down why guesting on other podcasts is often misunderstood as a growth tool, when it can move the needle on downloads, and why chasing download numbers might be the wrong goal altogether. In this episode, you'll learn: Why podcast guesting rarely drives a meaningful download spike, and the specific conditions when it does The size and alignment factors that determine whether a guest appearance converts into new listeners A real example from PodWritten client Zach Brittle (Marriage Therapy Radio), whose appearance on Mental Illness Happy Hour, a show with 70,000 monthly downloads, led to a noticeable spike in listeners Why alignment beats size when your real goal is client conversion, and how EJ and Tara Cowin (Relationship Renovation) landed multiple clients from a single appearance on a smaller, hyper-aligned show The question most podcasters forget to ask themselves while guesting: Is my audience even going to know I have a podcast? Why the smartest podcasters stop chasing downloads and start chasing the right listeners Resources mentioned: Episode 25 of Mics to Millions: how to get yourself booked as a podcast guest Episode 64 with KC Davis on social media and downloads podwritten.com — learn more about PodWritten's guest booking service Connect with me: [email protected]  LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten  💌 Questions or want to say hey? Email us at [email protected]

Cynthia Thurlow is the host of Everyday Wellness, a podcast dedicated to midlife hormones, menopause, and science-backed health for women over 35. With nearly two decades of experience in emergency and cardiology medicine, a viral TEDx talk with over 15 million views, and half a million monthly downloads, Cynthia has built one of the most trusted voices in women's health. In this episode, Cynthia pulls back the curtain on how she built Everyday Wellness from a co-hosted side project into a multi-stream revenue machine, and shares the strategies, mindsets, and hard-won lessons that got her there. Today, you'll learn: The three-pronged monetization system that turns listeners into revenue, without ever feeling like a sellout The sneaky titling trick that skyrocketed her visibility on Apple Podcasts almost overnight Why she regularly turns down sponsor money, and how that decision actually made her more The content repurposing strategy that lets her publish four episodes a week without burning out The one growth lever most podcasters completely ignore, which she credits as a major secret to her success ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten    💌 Questions or want to say hey? Email us at [email protected]   Connect with Cynthia:  Website: https://www.cynthiathurlow.com  Instagram: https://www.instagram.com/cynthia_thurlow_/  Book (The Menopause Gut): Available now at https://www.cynthiathurlow.com

There's a quiet mental trap that's slowly killing the ambitions of health and wellness podcasters,  and chances are, you've fallen into it without even realising. In this solo episode, I dig into survivorship bias: why comparing your podcast to the biggest shows in the game is setting you up for frustration, and what to focus on instead. In this episode I cover: What survivorship bias is and why it's so dangerous for podcasters The full story behind Diary of a CEO, including everything that happened before the cameras and the guests Why the "messy middle" is invisible and why that makes it so easy to underestimate the path The one question Steven Bartlett asked himself that changed everything Why compounding, in audience, skill, and consistency, is slow before it's fast A sneak peek at next week's guest: the biggest I’ve ever had on Mics to Millions, who nearly quit before reaching half a million monthly downloads ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten    💌 Questions or want to say hey? Email us at [email protected]

This week’s episode is a little different. I’m sharing a recent interview I did that I think you’ll genuinely enjoy.   It’s from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood.   In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness   Stick around for all of that and more. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: [email protected] 💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn. Podcast Advertising Playbook: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248  

Kattie Laur has been shaping the Canadian podcast landscape for more than a decade. She’s produced award-winning shows as a freelancer, worked as a podcast growth specialist, and built her own independent podcast from the ground up. Today, she’s the Principal and Executive Producer of Pod the North, where she provides strategic guidance, creative support, and community-building initiatives for Canadian podcasters.   In this episode, Kattie breaks down what makes the Canadian podcast ecosystem so unique, the challenges creators face, and the major opportunities emerging right now for Canadian voices.   Today, you’ll learn: Why Canada’s cultural identity shapes how podcasts are created, funded, and supported The biggest gaps in Canadian podcasting and where creators have the most opportunity What Kattie discovered after her show tripled in audience from an Apple Podcasts Canada feature How Pod the North became a trusted industry hub and why community is Canada’s biggest strength   ⭐⭐⭐⭐⭐ Love the show? We’d love a review!Leave us a review on Apple Podcasts or Spotify.    ✅ Want to grow your visibility through podcast guesting?Explore how PodWritten can help:https://podwritten.com/services/https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:https://podwritten.com/links/   💡 Bonus tips and resources:Blog: https://podwritten.com/blog/Instagram: https://www.instagram.com/podwritten/   Connect with Kattie:Pod the North: https://podthenorth.com/LinkedIn: https://ca.linkedin.com/in/kattielaur   💌 Questions or want to say hey? Email us at [email protected]