Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

This is not a regular episode. Only 8% of businesses use pricing to make more money. Everyone else just does more: more clients, more hours, more hustle. Sooner or later, that hits a wall. Goz Brake Guia, co-founder of PodWritten, tested a different approach on our own business, and our profit went up 115% in six months without taking on a single extra client. Now she’s turning it into a service. Before it launches, she’s picking 10 health and wellness businesses to work with personally, for free. If you’re a biohacker, menopause expert, longevity specialist, mental health practitioner, nutritionist, or relationship and intimacy coach, this one’s for you. 👉 Apply for a founding spot: underpriced.scoreapp.com It takes less than two minutes, and you’ll get instant access to the Price Readiness Quiz, with a personalized result showing what you need for your next price jump.

Promo swaps might be the most underrated growth lever in podcasting. In this episode, I reached out to three fellow podcast pros who’ve done it for their own shows and for clients: Danielle Bezalel, Lauren Passell, and Courtney Elmer. They explain: ◼️ What a promo swap actually is, and why so few hosts take advantage of it ◼️ The impact swaps had on their shows’ growth and visibility ◼️ How to find the right swap partner whose audience genuinely overlaps with yours ◼️ What to agree on before the swap goes live ◼️ Their top advice for hosts trying a promo swap for the first time Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/ Follow Courtney Elmer:◼️https://podlaunchhq.com/ https://www.podlaunchhq.com/blog ◼️https://podlaunchhq.com/bingeworth-episode-framework ◼️https://www.podlaunchhq.com/blog?tag=podcast+seo ◼️https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content ◼️https://www.podlaunchhq.com/blog?tag=marketing+%26+growth Follow Danielle Bezalel:◼️ Sex Ed with DB: https://www.sexedwithdb.com/ ◼️ Instagram: https://www.instagram.com/sexedwithdbpodcast/ ◼️ Podcast: https://pod.link/1286811573 ◼️ Monetize Your Indie Podcast course: Want to turn your podcast into a sustainable income stream? Danielle Bezalel, MPH helps indie podcasters build real revenue through her Monetize Your Indie Podcast course and private consulting. Reach out at [email protected] and read How an Indie Podcaster Made Six Figures to see how she built a six-figure indie show. Want to grow your visibility through podcast guesting? Explore how PodWritten can help:https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

Want bigger, better guests on your show? Brock Armstrong, producer of Better! with Dr. Stephanie, shares exactly how one of the top shows in health and wellness lands world-class guests, and how you can steal their process! Brock is a podcast producer and audio engineer who has spent years behind the scenes of some of the biggest shows in health and fitness, including Better! with Dr. Stephanie, The Resetter with Dr. Mindy Pelz, Bulletproof Radio, Ben Greenfield Fitness, Move Your DNA, and Primal Blueprint. He specializes in editing conversations into stories, getting great audio out of less than great setups, and making hosts and guests sound their best. He explains: ◼️ Why Better! stopped relying on pitches and built a host “dream list” instead ◼️ Why fewer than 1 in 100 pitched guests actually make it onto the show ◼️ The two metrics he checks on every episode, and the retention number that counts as a win ◼️ Why mindset episodes consistently flop with health and wellness audiences ◼️ The overdone topics he now edits out, from doctor’s office self-advocacy to “lift heavy” ◼️ What makes a pitch stand out, and why almost nobody sends a good bio ◼️ What happened after Dr. Stephanie went on Diary of a CEO, and the surprising truth about the Rogan effect Follow Brock Armstrong: ◼️ Website: https://frozenpuck.com ◼️ LinkedIn: https://www.linkedin.com/in/thebrockarm/ ◼️ Better! with Dr. Stephanie: https://www.youtube.com/c/DrStephanieEstima Want to grow your visibility through podcast guesting? Explore how PodWritten can help:https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

150 ratings and 50,000 downloads in one month. Dr. Mariza Snyder, host of Energized with Dr. Mariza, breaks down the giveaway strategy behind it. ◼️ How she ran the giveaway that delivered 150 ratings and 50k downloads in a single month ◼️ Her system for publishing four episodes a week without burning out ◼️ How the podcast became the launchpad for every book she's released Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

Katie Fogarty, host of A Certain Age, joins us for an honest look at what starting a podcast really involves and how she attracts sponsors. ◼️ Why she started the show she couldn't find anywhere else ◼️ The real pros of hosting a podcast ◼️ The cons nobody warns new hosts about ◼️ What she'd tell someone sitting on the idea of starting a show Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.