Description: Anthony Frasier didn't come up through media. He spent nearly a decade in tech before making a deliberate move into audio storytelling, and the business instincts he developed along the way have shaped everything about how he runs ABF Creative. In this conversation, Anthony talks about what it actually takes to build sustainable creative work, how proximity and service opened doors that money couldn't, and why your media diet matters more than any single trend report. Key Topics: Bringing a tech and business development mindset into media production Building systems and workflows that scale without burning out The role of proximity in creative entrepreneurship Strategic generosity vs. unpaid labor: where the nuance lives Expanding beyond podcasting into audiobooks and emerging audio channels Developing emerging creators through the Audible partnership Curating an information diet to stay current in a fast-moving industry Featured Guest: Anthony Frasier — CEO of ABF Creative, a multicultural podcast and media production company based in Newark. His work includes kids and family audio content, Audible originals, and a mini pod series playing in over 200 New York City schools. ABF Creative won AdWeek's Podcast Innovator of the Year in 2024 and the NAACP Image Award for the podcast We Don't Always Agree with Sterling K. Brown and Ryan Michelle Bathe. Notable Quotes: "A lot of people get into this media game and they're not thinking about sustainability until it's too late." — Anthony Frasier "Service is the secret. When you put yourself out there and actually provide value for other individuals, that's the best networking secret you could ever have." — Anthony Frasier Connect with Anthony: Instagram: @AnthonyFrasier abfc.co Follow Could Be Pretty Cool: @couldbeprettycool | couldbeprettycool.com | couldbeprettycoolnews.substack.com Keywords: podcast production, audio storytelling, creative entrepreneurship, sustainable media, kids podcasts, audiobooks, emerging creators, multicultural media, media industry, tech to media, proximity, creative business Learn more about your ad choices. Visit megaphone.fm/adchoices