<description>&lt;p&gt;How do you market something people can't touch, feel, or instantly benefit from—like insurance?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We unpack:&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;The psychology behind marketing unsought products&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Creative ways to build trust in skeptical markets&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Why storytelling and education are critical tools&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Lessons from real campaigns that worked (and some that didn't)&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you're in the business of selling the invisible—this episode is for you.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Listen now on:&lt;/p&gt;&lt;p&gt;Spotify | Apple Podcasts | YouTube&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Don't forget to subscribe and share!&lt;/p&gt;</description>

The Marketing Pulse Podcast

VibeCast ZM

Chapter 2 Episode 18: Marketing The Unseen with Kuda Ngoma

MAY 12, 202560 MIN
The Marketing Pulse Podcast

Chapter 2 Episode 18: Marketing The Unseen with Kuda Ngoma

MAY 12, 202560 MIN

Description

<p>How do you market something people can't touch, feel, or instantly benefit from—like insurance?</p><p><br></p><p>In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance.</p><p><br></p><p>We unpack:</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;The psychology behind marketing unsought products</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Creative ways to build trust in skeptical markets</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Why storytelling and education are critical tools</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Lessons from real campaigns that worked (and some that didn't)</p><p><br></p><p>If you're in the business of selling the invisible—this episode is for you.</p><p><br></p><p>Listen now on:</p><p>Spotify | Apple Podcasts | YouTube</p><p><br></p><p>Don't forget to subscribe and share!</p>