<description>&lt;p&gt;Welcome to our latest podcast episode! We're thrilled to have Chavunga Lungu, the Director of Marketing at the Zambia Tourism Agency, join us for an enlightening discussion on tourism marketing.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode, Chavunga shares his expertise on:&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Core principles of effective tourism marketing&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Successful campaigns and what sets them apart&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;The role of digital marketing and social media&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Importance of high-profile partnerships and collaborations&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Future trends in the tourism industry&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We also compare Zambia's marketing strategies with notable campaigns like Rwanda's "Visit Rwanda" partnership with Arsenal and South Africa's collaboration with Trevor Noah.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you're a marketing professional, tourism enthusiast, or curious about the industry, this episode is packed with valuable insights you won't want to miss!&lt;/p&gt;</description>

The Marketing Pulse Podcast

VibeCast ZM

Episode 13: Unveiling Tourism Marketing with Chavunga Lungu

JUL 1, 202451 MIN
The Marketing Pulse Podcast

Episode 13: Unveiling Tourism Marketing with Chavunga Lungu

JUL 1, 202451 MIN

Description

<p>Welcome to our latest podcast episode! We're thrilled to have Chavunga Lungu, the Director of Marketing at the Zambia Tourism Agency, join us for an enlightening discussion on tourism marketing.</p><p><br></p><p>In this episode, Chavunga shares his expertise on:</p><p><br></p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Core principles of effective tourism marketing</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Successful campaigns and what sets them apart</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;The role of digital marketing and social media</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Importance of high-profile partnerships and collaborations</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Future trends in the tourism industry</p><p><br></p><p>We also compare Zambia's marketing strategies with notable campaigns like Rwanda's "Visit Rwanda" partnership with Arsenal and South Africa's collaboration with Trevor Noah.</p><p><br></p><p>If you're a marketing professional, tourism enthusiast, or curious about the industry, this episode is packed with valuable insights you won't want to miss!</p>