<description>&lt;p&gt;In this episode titled "Managing Campaigns", we sit down with Kasongo Nyakaula, a communications and digital marketing professional, to unpack what it takes to plan and execute campaigns that drive real results.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🎧 Available on:&lt;/p&gt;&lt;p&gt;▶️ YouTube&lt;/p&gt;&lt;p&gt;🎧 Spotify&lt;/p&gt;&lt;p&gt;🎧 AfriPods&lt;/p&gt;&lt;p&gt;🍏 Apple Podcasts&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🔍 In this conversation, we cover:&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Understanding the difference between a campaign and regular content&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Building a content strategy that works in the African context&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Choosing the right platforms and messages for your audience&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Real-life campaign lessons — the wins and the misses&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;How to measure success and improve future efforts&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;✅ Whether you're in marketing, communications, media, or social impact — this episode is packed with practical insights you can use.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;📌 Don't forget to:&lt;/p&gt;&lt;p&gt;👍 Like&lt;/p&gt;&lt;p&gt;💬 Comment&lt;/p&gt;&lt;p&gt;🔔 Subscribe&lt;/p&gt;&lt;p&gt;…and share with someone who needs to hear this.&lt;/p&gt;</description>

The Marketing Pulse Podcast

VibeCast ZM

Episode 21: Managing Campaigns with Kasongo Nyakaula

JUN 30, 202556 MIN
The Marketing Pulse Podcast

Episode 21: Managing Campaigns with Kasongo Nyakaula

JUN 30, 202556 MIN

Description

<p>In this episode titled "Managing Campaigns", we sit down with Kasongo Nyakaula, a communications and digital marketing professional, to unpack what it takes to plan and execute campaigns that drive real results.</p><p><br></p><p>🎧 Available on:</p><p>▶️ YouTube</p><p>🎧 Spotify</p><p>🎧 AfriPods</p><p>🍏 Apple Podcasts</p><p><br></p><p>🔍 In this conversation, we cover:</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Understanding the difference between a campaign and regular content</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Building a content strategy that works in the African context</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Choosing the right platforms and messages for your audience</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;Real-life campaign lessons — the wins and the misses</p><p>&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;How to measure success and improve future efforts</p><p><br></p><p>✅ Whether you're in marketing, communications, media, or social impact — this episode is packed with practical insights you can use.</p><p><br></p><p>📌 Don't forget to:</p><p>👍 Like</p><p>💬 Comment</p><p>🔔 Subscribe</p><p>…and share with someone who needs to hear this.</p>