<p>Your home should be more than just a place to live. What if it could adapt to your life, whether you’re staying for a night, a month, or a year? </p><p>In this conversation, we sit down with a leader from ICONIQ Capital and Sentral to walk through the evolution of renting. He shares his journey from traditional multifamily development to helping build Airbnb’s strategy for apartments, and now to creating a new model that merges hospitality with home. You’ll learn how integrating short and mid-term furnished rentals into Class A apartment buildings isn't just a trend – it's a fundamental shift. </p><p>We explore how this model can increase a property’s revenue by up to 70% and why, surprisingly, it can lead to lower overall maintenance costs. We also discuss how technology is turning local apartment buildings into global destinations, opening them up to a new world of residents and guests. </p><p>This is a look at the future of how we live, travel, and think about real estate.</p><p><strong>Jaja Jackson:</strong> https://www.linkedin.com/in/contactjaja</p><p><strong>ICONIQ:</strong> https://www.iconiqcapital.com/ </p><p><strong>Sentral:</strong> https://sentral.com/real-estate-partnerships</p><p>T<strong>imestamps:</strong> </p><p>00:53 - A Career Start: Learning Multifamily at Emerald Fund </p><p>02:26 - The Move to Airbnb: Bridging the Gap with Landlords </p><p>06:01 - A New Chapter: Joining Iconic Capital to Build Central </p><p>09:22 - The Thesis: Proving the Flexible Living Model Works</p><p> 12:24 - Central’s Value: More Profit and a Better Resident Experience</p><p> 16:52 - Why the Market Was Ready for Branded, Flexible Living</p><p> 21:23 - Finding the Ideal Mix of Short-Term and Mid-Term Stays </p><p>24:42 - How to Pick the Right Markets for Flexible Rentals</p><p> 28:53 - The Financials: Understanding the ROI of Furnishing Units</p><p> 31:27 - The Revenue Premium: A 30-80% Boost Over Traditional Leases </p><p>32:55 - Analyzing the Full Picture: Revenue Gains vs. Expense Increases </p><p>36:08 - The Maintenance Surprise: Why Shorter Stays Can Mean Better Kept Units 41:12 - From a 50-Mile Radius to the Entire Planet: The Tech Shift in Housing </p><p>47:40 - Beyond the Room: Adding Value with Enhanced Hospitality Services </p><p>51:32 - The Next 10 Years: Projecting the Growth of the Flexible Rental Market</p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://neutralpodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">neutralpodcast.substack.com</a>