<p>In this episode of Gameday Podcast with Kike Levy, we dive into the mind of a true digital pioneer and media powerhouse: Sunil Singhvi. With a trajectory that includes shaping global content partnerships at Twitter, where his work even led him to collaborate with the British Royal Family, and a background at the BBC, Sunil has been at the absolute forefront of the intersection between tech, media, and sports. Starting his career in a completely different era for the industry, when digital media was still finding its footing, Sunil brings a unique perspective on success and the evolution of the game. From revolutionizing how global athletes use social media to communicate directly with fans, to his current role driving innovation with digital collectibles at Courtyard, he has broken barriers across traditional and modern media, proving to be an unstoppable visionary in shaping the future of the fan experience.We discuss the spectacular boom of social media, breaking down how it has completely shifted the paradigm of the global sports industry and why athlete storytelling is one of the biggest assets for players today. Sunil Singhvi also shares his insights on the realities of paving the way in the early days of digital strategy, recalling when players were skeptical about having an online presence and debated including social media clauses in their club contracts. Furthermore, we explore the modern transfer ecosystem: are clubs actively signing players based on their follower counts and on-camera charisma? We analyze this new reality by looking at the &quot;Podolski Effect&quot; during the 2014 World Cup, why the &quot;Drive to Survive&quot; formula isn&#39;t a one-size-fits-all magic trick, the golden rule of controlling your own narrative, and the massive future opportunities in the digital ownership space.👉 Do you think social media followers and an athlete&#39;s personal brand will eventually become just as important as their on-field performance?🔔 Comment and subscribe for more in-depth interviews on business, sports, and the psychology of success.</p>

Gameday by NJF Holdings

NJF Sports and Media - Kike Levy

Football Transfers Based on Followers in 2026? | Gameday Podcast with Sunil Singhvi

MAY 6, 202670 MIN
Gameday by NJF Holdings

Football Transfers Based on Followers in 2026? | Gameday Podcast with Sunil Singhvi

MAY 6, 202670 MIN

Description

<p>In this episode of Gameday Podcast with Kike Levy, we dive into the mind of a true digital pioneer and media powerhouse: Sunil Singhvi. With a trajectory that includes shaping global content partnerships at Twitter, where his work even led him to collaborate with the British Royal Family, and a background at the BBC, Sunil has been at the absolute forefront of the intersection between tech, media, and sports. Starting his career in a completely different era for the industry, when digital media was still finding its footing, Sunil brings a unique perspective on success and the evolution of the game. From revolutionizing how global athletes use social media to communicate directly with fans, to his current role driving innovation with digital collectibles at Courtyard, he has broken barriers across traditional and modern media, proving to be an unstoppable visionary in shaping the future of the fan experience.We discuss the spectacular boom of social media, breaking down how it has completely shifted the paradigm of the global sports industry and why athlete storytelling is one of the biggest assets for players today. Sunil Singhvi also shares his insights on the realities of paving the way in the early days of digital strategy, recalling when players were skeptical about having an online presence and debated including social media clauses in their club contracts. Furthermore, we explore the modern transfer ecosystem: are clubs actively signing players based on their follower counts and on-camera charisma? We analyze this new reality by looking at the &quot;Podolski Effect&quot; during the 2014 World Cup, why the &quot;Drive to Survive&quot; formula isn&#39;t a one-size-fits-all magic trick, the golden rule of controlling your own narrative, and the massive future opportunities in the digital ownership space.👉 Do you think social media followers and an athlete&#39;s personal brand will eventually become just as important as their on-field performance?🔔 Comment and subscribe for more in-depth interviews on business, sports, and the psychology of success.</p>