Sitting in a field of Black Angus cows, I chat with Mark Gubbins, managing Director of Gubbins of Coolana. Mark’s operation involves commercial beef and sheep, spanning Victoria and South Australia. Mark’s family has been involved in farming since the early 1900s. We discuss everything from the impact of high fuel prices to diversifying farming operations interstate, succession and on-farm innovation. The below are topics with timestamps for your convenience: - The origin story of Mark’s family farm since the 1930s (0:33) - Fuel shortages and rural availability in mid-March (2:27) - Switching from specialised breeding to commercial beef (4:00) - Key takeaways on succession in farming (5:55) - Diversifying farming operations interstate (7:00) - Farmers rebuilding their livestock herds after a dry run (8:15) - Advice to younger farmers on adopting innovation (9:30) P.S this video was recorded on 18 March.